Slowly but surely, the free downloads are, well, being uploaded… The latest is How To Use a Business Plan to Build Your Business which is a brief overview of what you should have in your busin… more →
Practical, Strategic Marketingjeff wrote 6 months ago: Slowly but surely, the free downloads are, well, being uploaded… The latest is How To Use a … more →
jeff wrote 6 months ago: Yesterday I posted some observations about LinkedIn as a social networking option and posed a ques … more →
jeff wrote 8 months ago: My image of market research has always been one of databases, surveys, statistics, and – wel … more →
jeff wrote 8 months ago: While working on my earlier post – Plan Ahead to Build a Successful Online Presence – … more →
jeff wrote 1 year ago: Advertising is a sensitive subject for many attorneys. Until fairly recently, they couldn’t advert … more →
jeff wrote 1 year ago: How your firm is organized will be a deciding factor in how you make many of the decisions for you … more →
jeff wrote 1 year ago: Once you know what you want to say and to whom you want to say it, it’s time to select the best ad … more →
jeff wrote 1 year ago: Promotion is how you intend to tell potential clients about your firm and its services. It can inc … more →
jeff wrote 1 year ago: How you bill for your services – by the hour, the project, or on contingency – will also be an imp … more →
jeff wrote 1 year ago: The location of your firm can be an important consideration for several reasons: • Proximity to cu … more →
jeff wrote 1 year ago: Market share is the percentage of the total market segment your firm will be able to capture. To s … more →
jeff wrote 1 year ago: Any external factor that might prevent your firm from achieving its goals can be considered compet … more →
jeff wrote 1 year ago: Since it’s impossible to promote your services to everyone, you’ll want to focus on a limite … more →
jeff wrote 1 year ago: The description of your practice expands on the description in the Executive Summary. Don’t hesita … more →
jeff wrote 1 year ago: The mission statement outlines your company’s purpose, vision, values and goals. An effective miss … more →
jeff wrote 1 year ago: Your business plan will have several parts, beginning with the Executive Summary. This is a snapsh … more →