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TASTE WASHINGTON

WINES OF WASHINGTON PROMOTION, The Marketing Agency — Fri, 22 Mar 2013 18:44:59 +0000

TASTE WASHINGTON looms LARGE. Hope you are taking full advantage of this magnificent venue and opportunity. It’s the Big Gig in Washington Wine.

Remember:

It’s not the promotion so much as the promotion of the promotion!

Make sure you pre- and post-merchandize/promote/publicize your winery’s/AVA’s presence at this event in all of your social media, advertising and digital press releases to reach an even larger audience than just those in attendance.

We help write client eBlasts, newsletters, social media posts, press releases, biographies, and trade communications. Plus, we submit story lines and ideas to help our clients engage more often with their customers.

Calling us uncorks a flurry of activity to get your marketing tasks done!

Call or email. Our job is to help you sell more of the fruits of your labor.

Look forward to seeing you at the show. Ja!

Veni Vidi Bibi,

Bruce Bieber

Chief Marketing Officer

Wines of Washington Promotion

206.369.0320

P.S. Please LIKE our Facebook B2B page. It’s chock full of the latest Washington wine news & wine marketing tips.

Check out the WA Winery Dogs (Woof!) on our consumer-facing PINTEREST page which now has over 800 followers.

Our consumer-facing Twitter page now has over 8,500 followers. We are: @WINESofWA

Form and Function

tonyablowers — Sat, 12 Jan 2013 21:37:34 +0000

Saw this nifty wine rack in a bistro style bar (Leon D’Oro) in Udine yesterday.

It takes a great design brain to come up with a wine rack that really looks nothing like a wine rack – just a bunch of bottles going rock climbing. That’s really thinking outside the box.

But, the question is, does it work? I mean, it looks like the bottles stay there okay, there was no evidence of shards on the floor below. But, isn’t wine, especially posh restaurant wine, supposed to be kept at a horizontal angle (or is that an oxymoron too) ?

But it’s a pretty clever, simple system. Here’s a close up.

Sheldon Cooper would have something to say about this I’m sure.

Anyway, it appears the Udinesi are not the only ones to get creative about their wine displays (by the way, though the bar served the most fabulous proscuito – not difficult being so close to San Daniele – the food and wine were not so great. So only recommended for a quick snack before moving on…)

Apparently in the Radisson Blu Hotel lobby at Stansted airport there is an amazing illuminated wine tower. Waitresses/ somelliers/ trapeze artists ”fly’ up to the top of the tower, grab your wine, fly down again, plonk it on your table and then whip back up again. At least that’s what it looks like in this video.

Which begs a few questions for those of us who would never dream of staying in luxury accommodation anywhere near Stansted: is the wine at the very top the most expensive? Does the ‘wine angel’ only do her thing if someone orders a bottle, or does she go up and down (and around and around) regardless? In other words, what, if anything, is the relationship between the performance and the object and..does it matter?

Thoughts on a postcard please..

Taste of Summer

WINES OF WASHINGTON PROMOTION, The Marketing Agency — Tue, 17 Jul 2012 23:32:59 +0000

Timeless Point-Of-Purchase

WINES OF WASHINGTON PROMOTION, The Marketing Agency — Mon, 26 Mar 2012 18:41:39 +0000

Metal Tacker Sign Design we created and produced for the Barnard Griffin Winery. We handled bottle photography for this piece.

Great versatile item for display just about anywhere. Especially for permanent application to wall space. Sturdy. Timeless. Classic.

This is a front lobby display at WINE WORLD in Seattle.

206.360.0320 bruce @ WOWpromotion.com