Blogs about: Winery Marketing

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Marketing Materials for Wine Makers & Wineries

The creative team at StockLayouts posted a new business template set for a Winery. The business set is comprised of a brochure, postcard, newsletter, datasheet, letterhead, business card and envelop… more →

Graphic Design : Templates, Tips + Ideas by StockLayouts

Winery Facebook Fan Page: Ceja Vineyards — 2 comments

Melissa Dobson wrote 3 weeks ago: Amelia, Pedro, Armando and Martha Ceja Okay wineries.  I bet you have your Facebook fan page up and … more →

Tags: social networking, wine 2.0, ceja, Ceja Vineyards, facebook, Facebook Fan Page, facebook for wineries

Still Not Utilizing Twitter and Not Sure It's Worth Your Time? — 1 comment

Melissa Dobson wrote 2 months ago: How does 15% of a day’s sales measure in your book? Naked Pizza, a New Orleans pizza shop wit … more →

Tags: social networking, wine 2.0, twitter, wine & marketing

Gary Vaynerchuk on Telling Your Own Story — 2 comments

Melissa Dobson wrote 2 months ago: I strongly agree with Gary on the changing PR landscape.  I embrace my role as an adviser  to my cl … more →

Tags: social networking, wine 2.0, Public Relations, Gary Vaynerchuk, PR, Story telling, Web 2.0, wine & marketing, Wine Public Relations

Winery Resource Alert: The State of Wine Industry Social Media — 1 comment

Melissa Dobson wrote 2 months ago: More than likely, if you’re reading this post, you have an interest in gaining a detailed und … more →

Tags: social networking, Studies and Reports, wine 2.0, Wine Blogs, Wine Industry Reports, Winery Resource Alert, "Michael Wangbickler", Andrew Kamphuis, Derek Bromley

Winery Resource Alert: Facebook Marketing Solutions

Melissa Dobson wrote 2 months ago: I need to apologize for my recent gap in posts.  A combination of family needs and taking a deep bre … more →

Tags: social networking, facebook, social media workshop, Winery Resource Alert, Vin Diesel, Facebook Marketing Solutions, Paul Mabray, Vintank

Social Media Quick Tips: Do a "Gut Check" Before Posting

Melissa Dobson wrote 3 months ago: I just saw this article as a “retweet” on Twitter from Gabriella Opaz, fellow wine blo … more →

Tags: social networking, Social Media Quick Tips, Social Media, wine 2.0, twitter, facebook, social media workshop, Catavino, Forrester

Social Media Quick Tips: Blog Commenting Do's and Don'ts — 4 comments

Melissa Dobson wrote 4 months ago: As a follow-up to the Social Media Workshop I conducted with Finger Lakes Wine Country Tourism Mark … more →

Tags: social networking, wine 2.0, Wine Blogs, Social Media, blog comments, Workshop

Does Your Winery Have a Facebook Profile Under Your Winery's Name? If So, Read This. — 6 comments

Melissa Dobson wrote 5 months ago: As you know, I’m a big fan of social media and the power it has to create online conversation … more →

Tags: social networking, David Whiting, facebook, Red Newt Cellars Winery, Robbin Gheesling, Robert McIntosh, Social Media

Winery Marketing: Where's Your Winery's Media Site? — 2 comments

Melissa Dobson wrote 6 months ago: Fox Run Vineyards Winemaker Peter Bell One of the things I absolutely love about the wine public rel … more →

Tags: pitching tips, Wine Public Relations

Trends: 2009 Will Be Year Of Comfort Food, Cocktails, Organic/Fresh Labels and Mediterranean Dishes

Melissa Dobson wrote 6 months ago: A new report from Chicago-based market research firm Mintel predicts that the recession will be pr … more →

Tags: Studies and Reports, Trends, food and beverage trends, Marketing

Winery Marketing: Wine PR & Marketing Books I Love — 1 comment

Melissa Dobson wrote 6 months ago: There are a couple of books that I have found invaluable this year and I thought I would share them … more →

Tags: Harvey Posert, Paul Franson, Spinning the Bottle, Wine Marketing & Sales, Paul Wagner, Janeen Olsen, Liz Thach

Winery Marketing: It May Be Time to Create a Plan B — 1 comment

Melissa Dobson wrote 6 months ago: After reading an email update about New York Governor Paterson’s proposed 2009-2010 budget pla … more →

Tags: social networking, wine 2.0, twitter, Open Wine Consortium, New York Wine & Grape Foundation, Governor Paterson, facebook

Winery Marketing: Getting to Know You Via Social Media

Melissa Dobson wrote 7 months ago: The back of my business card Looking back on 2008, one of the best decisions I’ve made in rega … more →

Tags: social networking, Social Media, wine 2.0, Michael Port, "Adam Urbanski", Web 2.0

Winery Marketing: People Connect with People, not Wine Bottles — 2 comments

Melissa Dobson wrote 7 months ago: Hazlitt 1852 Vineyards Crew at Harvest One of my current projects involves creating content for a … more →

Tags: Wine Blogs, REthink Wine Blog, Ben Chinn

Winery Marketing: U.S. Consumers View Alcoholic Beverages As Affordable Indulgence For Holiday Season — 3 comments

Melissa Dobson wrote 7 months ago: A recent Nielsen Company report finds that “despite a fragile economy, consumers continue to … more →

Tags: Finger Lakes Wine, Studies and Reports, Nielsen

How Do I Feel About Finger Lakes Wine Country After Visiting Sonoma? — 4 comments

Melissa Dobson wrote 8 months ago: As you know, I recently returned from the first North American Wine Bloggers Conference in Santa Ros … more →

Tags: Wine Bloggers Conference, WBC, Sonoma County, tasting room strategy, Michel-Schlumberger Wines

Marketing Materials for Wine Makers & Wineries

Christine wrote 8 months ago: The creative team at StockLayouts posted a new business template set for a Winery. The business se … more →

Tags: Adobe Illustrator, Adobe InDesign, Apple iWork Pages, brochures, Business Cards, business marketing, CorelDraw, Datasheets, Graphic Design

Cheers! From Melissa's Desk — 3 comments

Melissa Dobson wrote 9 months ago: The Vista from Atwater Estate Vineyards For Week of 10/6/08: This week, freelance writer Patricia S … more →

Tags: social networking, wine 2.0, Finger Lakes Wine, Wine Bloggers Conference, NY Wine, lenndevours, Add new tag, Sommelier Journal, Open Wine Consortium

Cheers! From Melissa's Desk — 2 comments

Melissa Dobson wrote 9 months ago: On my drive into Atwater Estate Vineyards this past weekend, I noticed that Finger Lakes Wine Countr … more →

Tags: Finger Lakes Wine, NY Wine, New York Wine and Grape Foundation, New York Wines and Dines, New York Wine Month, Jim Trezise, Hudson Valley, New York Wine & Culinary Center, Wine Media Relations


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