The media’s sexual objectification of women has come under increasing scrutiny, as well it should. But what about advertisements promoting consumer goods through domestic violence? Roughly every 9 seconds in the United States, a woman is assaulted or beaten. 1,439 more words
Stephen A. Smith, a loud and obnoxious ESPN sports commentator, recently stated during the morning show First Take about the NFL's two game suspension of Ray Rice In Ray Rice’s case, "he probably deserves more than a 2-game suspension which we both acknowledged. But at the same time, we also have to make sure that we learn as much as we can about elements of provocation. Not that there’s real provocation, but the elements of provocation, you got to make sure that you address them, because we’ve got to do is do what we can to try to prevent the situation from happening in any way. And I don’t think that’s broached enough, is all I’m saying. No point of blame." Essentially, Smith was saying that the victims of domestic violence need to avoid provoking men. In Rice's case, he was videotaped dragging his fiancée out of an Atlantic City casino hotel elevator after beating her unconscious. Typically, Smith's stupid comments are directed only at sports, but in this case he decided to engage in social commentary. The reaction to Smith's comment were immediate. Michelle Beadle, Smith's ESPN colleague, responded to Smith's comments on Twitter and stated "A) I will never feel clean again B) I'm now aware that I can provoke my own beating. I'm thinking about about wearing a miniskirt this weekend...I'd hate to think what I'd be asking for by doing doing so." This unfortunate incident would be a great time revisit a column by Ashley Baggett from Nursing Clio entitled "Domestic Violence Sells?" In the article, Baggett describes how domestic violence has been used in advertisements. While some of these were PSAs, a number of ads were trying to sell products.