Blogs about: Words That Sell
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New Address for Word Currency
TO: Word Currency readers and cohorts - This blog is now hosted on the Smith-Winchester website. New address: www.smith-winchester.com/wordpress. Please visit and update your feed or aggregator. We… more →
Word Currency
Copy Writing Software That Really Sells
waynest wrote 1 month ago: Hi there, Wayne here. I trust that you are all comfortably seated as we settle down to begin this so … more →
New Address for Word Currency
Dave Schmidt wrote 1 year ago: TO: Word Currency readers and cohorts - This blog is now hosted on the Smith-Winchester website. New … more →
Listen Up!! (!)
Dave Schmidt wrote 1 year ago: Ragging on over-used words in business communications is one of the major purposes of this blog, but … more →
New PR Paradigm
Dave Schmidt wrote 2 years ago: Here’s the second installment from our CEO Emeritus, Charlie Weaver… from his recently-f … more →
Gaining the New Mindshare
Dave Schmidt wrote 2 years ago: In its highest service to the marketing cause, powerful language fosters positive brand associations … more →
Borrowing Terms From the Paranormal
Dave Schmidt wrote 2 years ago: IT’S GAME Borrowing words from the paranormal “sciences” is kind of fun (with the Hallo … more →
R.I.P. The Cynic's Dictionary
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Rick Bayan wrote 2 years ago: It had to happen sooner or later. The Cynic’s Dictionary, my personal favorite of all my publi … more →
Sure, But Is it Cost-Effective?
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Dave Schmidt wrote 2 years ago: IT’S LAME A couple of suggestions from colleague Dave Arnesen: 1) “Cost-Effective. … more →
Babble Ain't Just for Us Techno-Babblers No More
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Dave Schmidt wrote 2 years ago: Jargon in promotional communications is bad enough. But bloated, almost nonsensical babble can be ev … more →
How to Interview a Potential PR / Marketing Hire
Dave Schmidt wrote 2 years ago: Interviewing job applicants came up in discussion last week amongst peers. Here’ … more →
Slough Off the Cruft
Dave Schmidt wrote 2 years ago: A few more observations about overused words mentioned in David Meerman Scott’s blog post Gobb … more →
Does your marketing promote your brand or expose your bland?
Criss wrote 2 years ago: Have you thought about what your brand is? I mean really thought about it. Deciding on exactly who y … more →
Robust Me
Dave Schmidt wrote 2 years ago: IT’S LAME “Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, c … more →
Nowhere Else in Any Universe
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Dave Schmidt wrote 2 years ago: IT’S LAME: “Unparalleled” Yes, it’s of epic proportion. It’s of cosmic consequence. It’s unpar … more →
This Paperclip is a Solution
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Dave Schmidt wrote 2 years ago: IT’S LAME: “Solutions” In our recent survey of business editors, 68% rated the word “sol … more →
Leading is a Throw-away
Dave Schmidt wrote 2 years ago: IT’S LAME: “Leading” as an adjective I recently surveyed several hundred business publication editor … more →
Human Web Browsers and Your Presentation Techniques
Criss wrote 2 years ago: Cliff Blake describes the following styles: “Good human interface design should embrace all of … more →
Fear and Greed are NOT....
Criss wrote 2 years ago: … the only emotions that make people tick. Most people believe – and some copywriting gurus wi … more →
Guru Java
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Criss wrote 3 years ago: THREE STEPS TO WRITING BETTER COPY Quoted from a panel led by Copywriting Guru Michael Masterson. (N … more →
