Blogs about: Words That Work

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Build Your Own Strategic Reading Plan -- or, How Should You Pick Which Business Book(s) to Read?

Randy Mayeux wrote 3 weeks ago: So, I’m sitting in front of my television set.  ”Nothing” is on, and I simply spen … more →

Tags: Randy's blog entries, Malcolm Gladwell, The Long Tail, the tipping point, Good To Great, reality check, Outliers, Talent is Overrated, the opposable mind

Do You Communicate Clearly? Words that Work may be Lesson # 2

Randy Mayeux wrote 4 weeks ago: At the First Friday Book Synopsis, we have chosen books that touch on every aspect of business life … more →

Tags: Randy's blog entries, Chip Heath, dan heath, Made to Stick, Servant Leadership, Robert Greenleaf, Frank Luntz, Warren Beatty, Business + Communication

29 Positive, Encouraging Words to Influence Others in Times of Change2 comments

Laura Benjamin wrote 6 months ago: Welcome to all our new subscribers, including hard-working teachers and educators from Frontier Elem … more →

Tags: Communication, Presentations, Self-confidence, change, Leadership Skills, personal influence, Positive Attitude, Reinvention

Luntz Lessons...

pakadermpunch wrote 8 months ago: Conservatives need to learn the lessons of language when it comes to the dangerous policies and legi … more →

Tags: Luntz Lessons, Conservatives, Republicans, Frank Luntz, Fairness Doctrine, Laura Ingraham, Michele Bachmann, Conservative, censorship

Framing the Animal Rights Message4 comments

mhawthorne wrote 8 months ago: In November 1973, under pressure to resign as President of the United States, a defiant Richard Nixo … more →

Tags: Humane Society of the United States, Animal Rights, activism, bruce friedrich, George Lakoff, Frank Luntz, Prop 2, don't think of an elephant

Book Review: Words That Work: It's Not What You Say, It's What People Hear, by Dr. Frank Luntz1 comment

Paul McCord wrote 10 months ago: Imagine knowing the words, ideas, and concepts that influence people to buy, to make a choice, to so … more →

Tags: Book Recommendations, Business, Communication, Marketing, Politics, Sales, Sales Psychology, Selling, communiation

Last Night I Ripped "Coercion/Conversion" Keywords from a Political Email Just Before I Mashed the Trash Button

jrotman wrote 10 months ago: I realized this evening that I’ve been summarily deleting any and all of the Barack Obama camp … more →

Tags: Creative Content, Lingo, Copywriting, Writing Tips, Political Writing, conversion copy, swipe file

Speeding Tickets, Revisited1 comment

voreblog wrote 11 months ago: Because on my (Ben) good days I make the effort to read something written by someone whose viewpoint … more →

Tags: Books, Speeding Tickets

Words that (will try to) work

commonsensereport wrote 1 year ago: Frank Luntz authored the book, Words That Work. In it, he explains to his readers how he used langua … more →

Tags: presidential campaign, John McCain, Barack Obama

Writing for Others

dianeblogs wrote 1 year ago: Blogger Seth Godin has a great post about communication — that maybe as we try to say somethin … more →

Tags: Marketing, Blog, Seth Godin, Frank Luntz

Abrasive Women in Business

firedupcareers2 wrote 1 year ago: In Pink Magazine (published by DWC) there is a featured article by Donald Trump (page 98), titled ma … more →

Tags: Women in Business, downtown womens club, pink magazine, career assessment, finding my passion, successful negotiation, Career Building, finding my strengths, creative talking

EFFECTIVE COMMUNICATION

bradwest wrote 1 year ago: Let’s say you have a rock-solid dynamic product or service. You know what your target demograp … more →

Tags: Marketing -General, Marketing, Communication, Frank Luntz, Psychographics, Demographics, media mix, Marketing Operations


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