Tags » World Cities

What do you know about the Blue Ocean strategy? (1)

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC

Despite its wavy name, the Blue Ocean Strategy (BOS) has nothing maritime, as it refers to a positioning approach in marketing. 263 more words

Urban Planning

Property Values and Crossrail

A few years ago Crossrail Ltd commissioned a study into the regeneration benefits of the scheme. Consultants estimated that Crossrail could add £5.5 billion in value to residential and commercial real estate between 2012 and 2021. 337 more words

Transport Planning

Partnership for Communication: collaboration or copying?

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC

Recently, two articles (1) published on the blogosphere were dealing with the reusing of public communication from one place to another. 378 more words

Atlantic

Oye Delhi! Please mind the traffic

Delhi’s mindless traffic causing breakups since Papu learnt how to drive. The BIG WHITE elephant in the city. Oho! Not Papu, the traffic silly. The unnecessary evil. 823 more words

New Delhi

Lost City.

Far from the prying eyes and corruption of the outside world flourished an isolated city barely surviving the harrowing difficulties of the century of its existence. 318 more words

Trend alert: territorial marketing goes green!

A brief by Elise Baudelet, junior expert in territorial marketing at the CAAC

Quality of life and good environment are the new headlines to design the future urban landscape. 309 more words

Atlantic Arc Cities