Tags » Writing Guidance

More Is Less

A century ago, conventional wisdom held that a print ad with more copy would elicit greater response than one with less copy. This belief applied mainly to products sold by mail order. 187 more words

Writing Guidance

Copied, Clipped and Saved: Useful Advice For Writers

Back in the 80’s, I copied several pages from Larry Wilde’s 1976 book How The Great Comedy Writers Create Laughter. The book has several ideas that I figured would serve me well whether I was writing comedy or non-comedy material. 327 more words

Content Creation

Verlyn Klinkenborg on Writing Short Sentences

The opening sentence of a recent front-page story in the St. Louis Post-Dispatch had, by my count, 49 words. The sentence had appropriate punctuation, but its length was excessive. 318 more words

PR & Marketing Advice