Jakarta, 26 November 2009 - Tak gampang bagi PT Mazda Motor Indonesia (PT MMI) untuk mewujudkan target penjualan varian hatchback New Mazda2 sebesar 300 unit per bulan dan menggenggam pangsa pasar 10 persen varian ini. Selain harus menghadapi sengitnya persaingan dengan Honda Jazz, Toyota Yaris, dan Suzuki Swift yang telah mendapat tempat di masyarakat, Mazda juga harus ekstra keras mendongkrak citra mereknya.

“Saya rasa cukup berat bagi New Mazda2 untuk menembus pasar hatcback dengan target 10 persen pangsa pasar. Untuk menggiring existing customer Jazz, Yaris, atau Swift untuk switching ke Mazda kecil kemungkinannya. Mereka adalah para loyalis brand produk yang mereka pakai selama ini,” tutur Suhari Sargo, pengamat otomotif, di Jakarta, Kamis (26/11)

Sementara, kata Suhari, untuk menggaet konsumen baru Mazda juga harus bersaing ketat dengan para pesaing itu. Padahal, citra merek mereka – baik di varian hatchback maupun lainnya– sudah begitu mapan. “Dan kualitas brand itu kan bukan saja diukur dari teknologi, model, atau kemasan lainnya dari produk. Tetapi juga pelayanan baik mulai dari pemasaran, penjualan, hingga after sales service,” terang Suhari.

Bila merujuk pada beberapa aspek itu, maka nama Honda, Toyota, maupun Suzuki jelas lebih mudah diingat masyarakat ketimbang Mazda. Berapa jumlah dealer, bengkel, dan penjualan suku cadang Mazda disarankan tak usah jauh-jauh di wilayah Jakarta, Depok, Tangerang dan Bekasi yang merupakan 70 – 80 persen pasar hatchback di tanah air. ”Dan faktanya, orang memang lebih mengenal nama ketiga kompetitor Mazda tersebut. Brand awareness konsumen lebih tinggi ke Honda, Toyota maupun Suzuki,” terang Suhari.

Harga empat varian Mazda2 yang berkisar Rp 175 – Rp 200 juta bukanlah faktor penentu keberhasilan dalam menembus persaingan.

All New Jazz I-VTEC S Manual misalnya, dibanderol Rp 178 juta, All Jazz S otomatis Rp 188 juta, All New Jazz I-VTEC RS Manual Rp 190,5 juta, dan All Jazz I-VTEC RS otomatis Rp 200,5 juta. Semua on the road.

Harga Yaris tak jauh berbeda. Toyota New Yaris tipe J otomatis on the road Jakarta, Rp 174,35 juta, tipe E otomotis Rp 180,95 juta, tipe E manual Rp 191,15 juta, tipe S otomotis Rp 191,15 juta (varian baru), dan tipe S otomatis edisi terbatas Rp 207,45 juta.

Seperti diketahui, saat peluncuran New Mazda 2, Rabu (25/11) kemarin Yoshiya Horigome, Presiden Direktur PT MMI, optimitis produk barunya itu bakal diterima pasar. Ia mengaku PT MMI menargetkan penjualan 300 unit per bulan atau 3.600 unit saban tahunnya.

Dengan target sebesar itu, Horigome juga yakin pihaknya mampu menggenggam 10 persen pangsa pasar hatchback di Indonesia. “Kami optimis Mazda2 mampu mencapai target penjualan 300 unit per bulan. Mazda2 juga akan menjadi produk andalan kami karena akan berkontribusi 70 persen erhadap total penjualan kami per tahunnya,” tutur dia.

Total penjualan varian itu selama rentang Januari – Oktober lalu mencapai 22 .000 – 24 ribu unit. Dari total penjualan itu, penjualan Honda Jazz mencapai 12.419 unit. Sedangkan pesaing beratnya, Toyota Yaris membukukan 5.979 unit. ”Kemudian disusul Swift, Kia Picanto, Hyundai Getz, dan beberapa merek Eropa. Semakin dibawah persaingan semakin padat,” tandas Suhari Sargo.

Tragico incidente stradale questa notte sulla Strada Provinciale 430 nei pressi di Agropoli poco prima di mezzanotte. Due auto, per cause ancora in corso di accertamento si sono scontrate frontalmente.

L’impatto è stato violentissimo. A perdere la vita un 51enne di Baronissi a bordo di una Toyota Yaris deceduto sul colpo. Ferita lievemente una 40enne di Salerno a bordo di una Land Rover. Sul posto per i rilievi del caso i Carabinieri ed i Vigili del Fuoco.

Jakarta, 25 November 2009 - PT Mazda Motor Indonesia hari ini, Rabu (25/11) resmi meluncurkan varian hatchback terbarunya The New Mazda 2. Menurut Yoshiya Horigome, Presiden Direktur PT Mazda Motor Indonesia (MMI), hatchback lima pintu keluaran Mazda ini ditawarkan dalam dua tipe yaitu The New Mazda 2 S dan R.

Ikhwal harga Horigome menyebut, varian ini dibanderol antara Rp 175 juta hingga Rp 200 juta. Rinciannya Mazda 2 S transmisi manual Rp 175 juta, Mazda 2 S transmisi otomatis Rp 185 juta, Mazda 2 R manual Rp 193 juta, berikutnya Mazda 2 R transmisi otomatis Rp 200 juta. Semua harga itu on the road untuk wilayah Jakarta.

Horigome menambahkan meskipun kendaraan ini mempunyai ukuran yang kompak namun di bagian kabinnya terasa luas. The New Mazda 2 seri S memiliki panjang 3,9 meter, lebar 1,6 meter, dan tinggi 1,4 meter. The New Mazda 2 R memiliki panjang 3,91 meter, lebar 1,7 meter, dan tinggi 1,47 meter.

“Satu hal keunggulan kompetitif dari Mazda 2 adalah biaya perawatannya yang lebih murah 20 persen dibanding dengan kendaraan serupa dalam kategori yang sama. Itu berdasarkan studi banding yang dilakukan Mazda,” tutur Horigome.

Varian ini dilengkapi mesin NZR 1500 cc, empat silinder segaris DOHC 16 valve. Sementara fitur kenyamanan dan keamanan yang disematkan pada mobil ini antara lain sekuential valve timing (SVT). Peranti ini menggabungkan respon yang tinggi sepoanjang percepatan berbeda dengan efisiensi bahan bakar. Alhasil kenyamanan berkendara tetap terjaga dan tidak boros bahan bakar.

“Karena bobotnya yang ringan mobil ini menawarkan emisi dan konsumsi bahan bakar yang rendah. Dari hasil uji coba kami untuk jalanan kota bisa mencapai 15,6 kilometer. Ini berarti biaya transportasi yang lebih rendah sesuai dengan kondisi jalan di Indonesia,” tandas Horigome.

Mileage: 36,000 clean title one owner very clean car call 858-610-0567
Engine: 4-Cyl. 1.5 Liter
Transmission: Automatic
Drivetrain: FWD
Optional
Power Windows AM/FM Stereo
Cruise Control DVD System
Selected
Standard
Air Conditioning Tilt Wheel
Power Steering Dual Front Air Bags

GET SPECIAL FINANCING FOR THIS VEHICLE

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Yeni Arabalar

• 1967 Chevrolet Corvette Stingray 427
• 1967 Shelby GT-500
• 1969 Dodge Charger R/T
• 1971 Dodge Challenger R/T
• 1998 Toyota Supra Mark IV

Xbo 360 sahipleri 1 Aralık Ps3 sahipleri 3 Aralık’ta bu arabaların yanı sıra “Team Racing” adlı modada bedava sahip olacak. (K)

Dün Compex Bilgisayar fuarı başladı. Yılların fuarı ben kendimi bildim bileli yapılıyor ama sona geldiler artık sanırım . Toshiba dışında doğru dürüst bir stand yada marka yokdu. Çoluk çocuk doluşmuş oyun oynuyorlardı. Resmen oyun fuarı olmuş, yazık üzüldüm.
Almi diye bir stand gördüm ama onların hizmeti ilginçdi. www.firmadan.com diye bir site açmışlar bu siteden canlı ihale bile yapabiliyorsunuz. örneğin cep telimi alacasınız, yada bilgisayar yada bebek bezi ihale açıyorsunuz 1 tanede olabilir 10 tanede size firmalar tekliflerini yolluyorlar en ucuz rakam için kıyasıya rekabet vr bu tabii ihaleyi açanın işine geliyor siz ucuz ucuz malınızı sorunsuz alıp ödemeyide dilediğiniz gibi yapıyorsunuz. Ben çok tuttum kullanırım artık
Onun dışında fuarda beğendiğim kocaman bir BMW hemde turkuaz rengi koymuşlar Türkiye pist şampiyonu Aytaç Biter’inmiş yanında dev ekrandan bir araba yarışı var onu oynayabiliyorsunuz. Çok eğlenceli hem gerçek gibi hemde yazılıma Aytaç Biter’in de görselini bilgisini eklemişler isterseniz Aytaç olabiliyorsunuz. Bence yabancı bir oyunda yer alan başarısı ile bir Türk olmak önemli. Tebrik ediyorum kendisini araba bu yanda gördüğünüz rengi süper dimi

Hmmm sudah lama juga nggak bikin upload berita baru. Bukan apa-apa kebetulan saya mendapat undangan Asean New Mazda2 Media Test Drive di Chiang Mai, Thailand, 19 November kemarin. Jadi emang agak-agak jauh dari soal upload… hehehe

Tapi nggak papa, saya menjadi satu dari 10 wartawan Indonesia yang mendapat pengalaman pertama mengendarai Mazda2. Mobilnya sendiri akan resmi diluncurkan PT Mazda Motor Indonesia (MMI) awal pekan besok.

Nah, kalo pengen tahu seperti apa Mazda2, foto-fotonya, atau pengalaman saya mengendarai mobil yang akan meramaikan pasar miliknya Honda Jazz, Toyota Yaris, Suzuki Swift, atau Hyundai i20 ini? Tunggu saja ceritanya

Var ikke snakk om å sitte ett minutt ekstra igår, hadde kjempet med gjenglidende øyne de siste timene og dyttet innpå alt jeg fant i veska som kunne spises, hentet meg drikke i kantina og tatt en lengre pause. Uten hell, jeg var og ble trøtt. Kom meg hjem og var ikke i form, prøvde å hjelpe eldstemann med lekser men måtte gi opp, skjønte ikke hva jeg drev meg.  Men så plutselig snudde det og formen ble bedre – spiste litt middag og så forsvant de fleste ut av huset. Hadde en plan om å få ordnet resten av julekalenderen til eldstemann men var i tvil om jeg orket, men kom meg ut. Fikk tak i et par ting og noen julegaver så helt bomtur var det ikke.

Hjemme igjen satte jeg meg ned for å lage et par kort (som jeg egentlig skulle ha laget i helgen…) Trodde det skulle være mer innviklet enn det var men etter å ha prøvd meg litt frem med det første så gikk nr.2 ganske så kjapt. Og vips så var det Akutten på TV og så leggetid.

Våknet da klokka viste 04.47 idag og tenkte – NEI IKKE I DAG OG… Men snudde meg rundt og det neste jeg husker er radioen litt over kl.06, så heldigvis ble det ikke nok en sånn start på dagen. Litt sånn kluss med en bil med lite bensin som skulle ha vært fylt igår og jeg som ikke har bensinkort for tiden – men jeg tok Yarisen og har svømt oppover E6 med den og sett på alle som stod i kø innover pga ulykke – igjen… 

I kveld er det foreldremøte i korpset og jeg som har sagt ja til å være en slags assistent for nestleder B må stille og smile pent tenkte jeg. Men før den tid – 8 timer punching – juhu!!!

Diary of ME! Part VIII

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Friday! Finally! Again! The only free day of the week. Never got bored of Fridays, and I probably will never. Today I had planned to go with my friends and two fathers to the Computer Exhibition, which I was looking forward to it for two reasons. First, I love computers! Second, I kind of ruined my old speakers and needed new ones for Resident Evil 5 and plenty of other games. I also listen to music while working on the net sometimes.

I consider time on the computer is time spent wisely with a bonus of the internet, which isn’t easy to get here¹.

1(I won’t lie, internet is easy to here, but for no more than dial up, and those not familiar with dial up it has a max of roughly 7 kb download ……. regular browsing speeds are roughly from 11 – 56 kb/s depending on the internet’s mood)

When it was time to go, we went to the neighbor’s car for he was going to take us.

You know! Car pooling! We love the environment.

We sat in a Toyota Yari[s]² and 4 people were in the back, including me. I hope you can imagine how we were sitting.

2(The car was called Yaris, but after the third day from purchase someone broke off the “s”. )

2009 Shaam Technology Exhibition

We   (me and my friends) have been to lots of exhibitions, I even worked in one. They weren’t perfect, but they were good and we didn’t mind going. But this time was different. Way different. For some dumba**³ reason the guy who planned the Exhibition decided that entering the exhibition was free and unfortunately the Exhibition is placed between lots of hill-bellies’⁴ that live there, and every one of them loves free stuff, who doesn’t? But it’s supposed to be a Tech-nol-ogy exhibition for God’s sake! Not a carnival!

3(Here a** means donkey, not butt) My blog is rated E for Everyone

4(Most Hill-bellies are evil here)

Another new thing was the entrance to the Exhibition grounds. When I arrived it looked like someone was giving free Lamborghinis away, but it turned out to be the entrance to the grounds and people were being let in through a door. If that wasn’t enough, some guy decided that people weren’t allowed to get in until getting ……. “wrongfully touched” if you get my meaning. First your chest, your shoulders, your sides and then, pop, between your legs.

After the feeling of being “wrongfully touched” dissolves, you would start thinking that you took a wrong turn and were entering N.A.S.A. or something. Oh my God, It’s just an Exhibition! I mean why would they do that? Who was the smart guy who planned this out? It’s just a Technology Exhibition, and probably 98% of the stuff are Chinese products.

That’s only for the men of course, because I am sure that if massacres wouldn’t be made, they would do it to the women also. Fortunately the women were taken to the side and had their side bags expected.

After getting through the wretched door, which, thank God doesn’t take as long as expected, you have to get a pass. There were 2 types of passed (at least). A student’s pass and a regular pass. To get the students pass you have to look like a student AND get lucky because they don’t give it to everyone that looks like a student, they probably give it randomly. The regular pass needs you to fill out a paper for personal information including your last name, first name, phone number, cellular number, email, occupation, home address, website (if you have), company ( if you have), how you found out about the exhibition, and probably other things; I got the students pass so I had to call a friend to remind me of some of the questions for the regular pass. At least it was free though, eh?

When you find you friends (if you came with them) and meet up again, you have to pass a person who asks you for your pass.

I believe you could imagine the problems that could occur throughout this whole ordeal; especially if you live here I’m sure you can.

When passing the security dude who checks for your pass, you have a chance of being stopped by another person who asks you more questions. To this point all I can say is “This is getting really pathetic”

After all this, you’re free to go! Other than the people who walk around and try to give you advertisements, you’re cool.

By the time you get bored of figuring out how the exhibition was laid out, and where was where, you’ll realize that it doesn’t have much planning into it, nor will it seem that it was divided into sections, except for the fact that if it was planned out, it was planned extremely poorly (is this sentence correct grammar wise?)

Though, in the end you will start going with the flow since it was greatly crowded. They also tend to have strong spotlights pointed at the crowds with blaring subwoofers playing Kurdish music or something like that.

Also if you purchase an item or more, to get out you need to show a security guard the receipt, which the seller would probably have forgotten to give you. Like what happened to me.

Японская автокомпания Toyota намерена выпустить в продажу новую версию гибрида Prius – в кузове универсал или, как его можно назвать по-другому, небольшой кроссовер.

На свет новинка появится в конце 2010 года, сообщает MotorAuthority.

Скорее всего, в качестве силовой установки на автомобиль поставят электромотор на литий-ионных батареях, которые, как ожидается, будут более мощные, дабы “тащить” на себе довольно большой по размерам автомобиль.

Стоимость универсала Prius составит около 22 000 долларов. Это будет самая дорогая модификация гибрида из уже существующих.

Напомним, что Toyota хочет выделить Prius в отдельный бренд для гибридных моделей. Под этой маркой будет выпущено несколько новых машин. Среди них и автомобиль 2012 года, по размерам превосходящий существующий седан Prius. Основан он будет на среднеразмерной платформе MC и возьмет многое от 5-дверного предшественника.

Также в планах компании создать к 2013 году уменьшенную 4-дверную версию Prius – компактный купе-седан, предназначенный в основном для молодежи. Построен он, вероятно, будет на платформе модели Yaris.

Funciona, é claro. Eu mesmo, jogando Need For Speed Undercover tive mais certeza ainda que nasci para ter um Mustang.

Daniel Pinheiro

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É bem mais que diversão

Cada vez mais empresas investem nos jogos online para se aproximar de seus consumidores — e, com isso, fortalecer a própria marca

Por Lucas Amorim | 12.11.2009 | 00h01

Fonte: EXAME

No dia 23 de agosto, no exato momento em que a seleção brasileira feminina de vôlei conquistava, no Japão, seu décimo título mundial no tradicional torneio Grand Prix, as jogadoras do time eram transformadas em personagens de jogo de videogame. Na sede da Olympikus, localizada na cidade gaúcha de Parobé, as atletas habitualmente simpáticas e bem-humoradas, ganharam traços rústicos e cara de poucos amigos. Batizado de Super Vôlei Brasil, o jogo está desde então disponível de graça na internet — e já atraiu mais de 2 milhões de visitantes. Cada partida, que pode reunir até 12 jogadores ao mesmo tempo, dura em média 20 minutos — ou 40 vezes o tempo de um comercial na TV. “Os jogos são mais do que simples diversão. Eles proporcionam uma exposição muito maior da marca aos amantes do esporte”, diz Marcio Callage, gerente de marketing da Olympikus, fabricante de artigos esportivos do grupo Azaleia e principal patrocinadora da seleção brasileira de voleibol feminino. “Já estamos trabalhando numa nova versão para o ano que vem.”

Assim como a Olympikus, empresas como Unilever, Grendene e Procter& Gamble têm trabalhado no desenvolvimento de jogos online para reforçar o apelo de suas marcas junto aos consumidores. A estratégia pode ser explicada pela necessidade de ganhar relevância entre um público jovem, cada vez menos exposto à mídia de massa. Nesse sentido, os games despontam como uma oportunidade nova — e lúdica — de contar histórias, apresentar produtos e forjar um relacionamento único entre as empresas e seus consumidores. Recentemente, a fabricante gaúcha de calçados infantis Bibi adotou os jogos como forma de comunicação. Em outubro, relançou o “skatenis”, tênis com rodinhas no solado que havia feito um enorme sucesso entre a garotada em 2006. Para utilizá-lo, é necessário que as crianças vistam equipamentos de segurança e evitem descer ladeiras ou escadas. O problema é que explicar tudo isso no curto intervalo de um comercial de TV é quase impraticável. Em outubro, os executivos da Bibi lançaram um jogo com o produto no site YouTube. Pelo plano original, o joguinho deveria aumentar as vendas de Natal, mas o retorno veio antes. “Vendemos 30 000 pares em um mês, sem nenhum outro tipo de publicidade”, diz Camila Kohlrausch, diretora de marketing.

Uma das pioneiras no uso de games foi a Burger King. Em 2006, a rede de lanchonetes lançou nos Estados Unidos três joguinhos para o videogame Xbox, vendidos a 3,99 dólares cada um numa promoção com os sanduíches. Em apenas três meses o Burger King vendeu 3,5 milhões de lanches e seu faturamento aumentou 41%. Desde então, outras companhias em todo o mundo vêm usando estratégias semelhantes — ainda que com resultados menos expressivos. A fabricante de energéticos austríaca Red Bull, por exemplo, lançou em agosto um jogo de motocross para o iPhone. O aplicativo já foi baixado 630 000 vezes, o que o torna um dos games mais populares entre os usuários do celular. Em sua incursão mais recente pelo mundo virtual, a Red Bull trouxe para o computador competições como corridas de avião, patinação no gelo e campeonatos de carros fabricados no fundo do quintal. “A Red Bull quer que sua marca seja referência em esportes radicais, mesmo que o internauta nem precise sair de casa para perceber isso”, diz Israel Mendes, diretor de criação da Aquiris, uma das maiores empresas de games do Brasil.

Embora pareça relativamente simples (o número de empresas especializadas nesse tipo de programa cresce a cada dia), desenvolver um jogo que transmita alguns dos principais atributos de uma marca exige um cuidado quase obsessivo com os detalhes. Entender o público-alvo é crucial. “Não pega bem, por exemplo, desenvolver um jogo da memória para um grupo de executivos de alto nível”, diz Tiago Ritter, sócio da W3Hauss, empresa por trás do projeto da Bibi. Além disso, é preciso encontrar o ponto de equilíbrio entre a qualidade do jogo e a apresentação da marca. Não adianta criar um game simplesmente divertido se ele não contribuir para melhorar a imagem da empresa. “A brincadeira tem de ser envolvente, mas deve ter conexão com o negócio. Do contrário, as chances de sucesso serão mínimas”, diz Fernanda Jesus, sócia da Gringo, uma das pioneiras no desenvolvimento desses jogos no Brasil. Os responsáveis pela marca de desodorantes Axe, da Unilever, entenderam como poucos esse raciocínio. De 2008 para cá, criaram três jogos. O mais recente, batizado de Get Them Back (“Tragam-nas de volta”, em português), foi lançado em setembro. O objetivo lúdico do jogo é recuperar mulheres supostamente perdidas para um astro da música. O objetivo comercial é fazer parte de uma campanha publicitária que inclui anúncios de TV. Para tornar a história mais verídica, o vilão ganhou um perfil no site de relacionamento MySpace. “Em dois meses, o jogo deve atrair 250 000 pessoas”, diz Guilherme Mortensen, gerente da marca Axe.

Apesar de todo o frenesi criado em torno dos joguinhos, ainda é muito difícil — para não dizer impossível — medir o retorno que eles trazem para a empresa, tanto em termos financeiros quanto em benefício para a marca. Embora o custo de desenvolvimento desses games seja relativamente baixo — cerca de 600 000 reais — , esses aplicativos normalmente servem de apoio a uma campanha mais ampla, ancorada em veículos tradicionais. “Não dá para desvincular as duas coisas”, diz o americano TJ Keitt, analista da consultoria Forrester Research, especializada em internet. “Como se trata de algo muito novo, os efeitos só vão aparecer no longo prazo.” Se medir o sucesso de uma iniciativa dessas é algo complicado, o fracasso, por sua vez, costuma ser cristalino — e imediato. Em outubro de 2007, a Toyota lançou um jogo de corrida para o Xbox 360 para promover seu novo carro, o Yaris. A recepção em blogs e outras comunidades virtuais foi tão ruim (os usuários reclamavam que os comandos não funcionavam direito) que a montadora retirou o jogo do mercado apenas um ano mais tarde — o carro, por outro lado, foi sucesso de vendas. Para especialistas, apesar dos riscos, o potencial de crescimento dos games é enorme. Segundo a consultoria americana NDP, 11% das grandes companhias já incluem esse tipo de passatempo na estratégia de marketing — ávidas por conquistar os 72% de consumidores que costumam brincar com jogos online. A fase da brincadeira, definitivamente, ficou para trás.

Nous nous sommes attelé à la rédaction du compte rendu de la visite de Toyota Valenciennes. Visite très intéressante et très bien construite. Nous y avons découvert la fabrication de la Toyota Yaris. Cette visite est raconté plus en détail par les élèves dans une page consacrée.

Nous avons passé du temps à l’actualisation du blog. Nous avions pris du retard, il y a eu d’ailleurs une prise de conscience de certains des nombreuses modifications à faire.

So how many of you have ever owned a car? Did you finance, steal, bought it outright or Leased? New or previously loved or abused?

I have. All of the above.

But now that I have done it all… I must say leasing sucks. It’s good if you change up cars every 4 years and want to be in that new car stink. That was my plan 4 years ago. But when my lease came up, reality had its own agenda. It was about $1600 + worth. (BTW, I was 6000 under KMs). So a quarter of my buy back equaled damages.

Are they NUTS? I thought so… So here is the story and you tell me what you think.

Let’s start off by saying I have been driving and owning cars for over 20 years now. Just over 4 years ago, after having some poor excuses for cars, I decided that my next car was going to be brand spanking new. I went up to all the dealers I saw and expressed to them, “I want a car that no one else has farted in but me and it must have only 2 doors.”

Now at the time I was single, making decent money, no debt and I actually had savings in the bank. I was feeling pretty good and confident. I went with my brother to a certain Toyota dealership that his buddy KC worked at. Great success.  At that time I figured that since I was no longer going to buy crappy old cars that I’d try my hand at leasing some different cars and switch up every 4 years. So I was set up by KC in a Toyota Yaris 2006. I actually had to wait for them to find one with the specs that I had ordered and that no one else had expelled fumes in it before me. This was wonderful.

I get my car. I love this fun, little beast. The best car I have ever owned. It was to my specs and to what options I wanted. So I am having a blast with it. Waxing, caring, vacuuming, you know, that whole pride of ownership thing. I was trying to show off my new wheels.

So a short time passes and I begin dating a woman with 2 young kids. We move in together. Now my fun little car was being used to do large amounts of grocery shopping and moving furniture, kids getting in and out, spilling juice and getting their dirty hands all over everything and so forth. So there starts to wear and tear on the car. I break up and move out. I start dating someone else, moved in and again the car is being used for utilitarian reasons. So over the course of 4 years and paying over $300 / mth I figured that the wear and tear on the car was normal.

OK, now I get to talk about some of the stuff I know I did to the car and accept as . I was at Tim Hortons one day in the drive through, talking with my GF at the time. My car was a manual shift car so it had started rolling forward slowly without me noticing it. When I tried to stop I kept hitting my clutch instead of the breaks. So I bump into his trailer hitch on this guy’s truck doing about .5 km/hr.  I dimple my front bumper and I might have scratched some dust that was on this guys truck.  When I was at a grocery store or to the like of… someone must have scraped me with a buggy because there were some strange scratch marks on my back bumper that looked like they were made from a wire mesh like a shopping cart. There was a burn hole on the driver seat. And if you look around you will notice this trend, the hubcaps on the Yaris don’t seem to stay on… so I lost 2. One was lost after a terrible servicing at the bad dealership.

Once I went back to the dealer when the lease was up, KC was no longer there.   I ended up speaking with some woman (leave her nameless) that took over his accounts.  WOW is this lady is a piece of work. She started to name off parts that had to be replaced as per what she states Toyota expects.   She starts to say, ” we need a brand new front bumper $600, paint back bumper $250, paint both doors because paint has worn off the edge $150 each, we need new tires $90 each, new hub caps $90 for 4, new seat, new floor mats, new console due to scratches on the interior, and so on and so on. Oh yeah… plus taxes.”

HA

I want make sure I understand correctly, you want to make this car new again to return to Toyota after 4 years? … WTF!

Wait.. I can smell the gears turning in your head…you are starting to understand my frustration. What am I supposed to do now?

I called up a buddy that works for Toyota, Craig McEachern and asked him about the prices.. Pretty much what she did was double the cost of everything so she could make a profit. That’s right, that front bumper to the right only costs $111.39 here.  Maybe Toyota charges $300 for an official Toyota part.  Honestly I wasn’t calling for any reason other than to find out if these prices were way too high.  Next thing I know is Craig comes back at me and tells me to bring the car to them. The owner’s will look at the car and see what they can do for me.

What? Do you know how long of a drive that is?  I think Buffalo is far and that is only half as far.

Nevertheless , I took my car all the way to Peterborough, the dealership my buddy Craig works at 90 min away from Toronto, even though my dealership was only 10 min from my home. Craig’s General Manager, Jason Russelle, looked at and test drove the car and he told me that it would only cost me $750 and that they will take it for me. I won’t have to deal with that nasty dealership anymore.

I was floored, and for 2 reasons.

• I had the same outlook on car dealers as you do… friggin blood suckers and this guy seems to not fit that mold
• It was over half the price.

Jason and Craig took care of me and put my mind at ease even though I wasn’t getting into a new vehicle right now. They handled all the paperwork and were very straight forward with me. So I know I will be going back there and recommending to everyone I know (and don’t know) for future car purchases. They actually earned it with respect. Because of how they treat someone respectfully and with dignity before knowing if they are worthy of networking with, I am going to do something  I never do and that is give them a respectful FREE promotional plug so maybe they will be your Toyota advisers to and sit you into your next new or used car.

Craig McEachern  •  Product Adviser

cmceachern@russelletoyota.com

Toll Free Tel: 1-800-669-2087 ~  ext 217   •  Tel: (705)742-4288  •  Fax: (705)742-4949

Russelle Toyota
1400 Lansdowne St. W.
Peterborough, ON
K9J 2A2
(705)742-4288

Final thought:

I won’t name the horrible GTA dealership that tried to screw me. No need to bash them. Instead I say we push up and support the good respectful people so that we can’t see the crap flowing below.

]]> http://woodbinetoyota.wordpress.com/2009/11/12/2010-toyota-yaris-cheapest-new-car-with-stability-control/ Thu, 12 Nov 2009 15:02:00 +0000 Tony L http://woodbinetoyota.wordpress.com/2009/11/12/2010-toyota-yaris-cheapest-new-car-with-stability-control/

It’s not surprising at all that the smallest, least expensive vehicles typically get short shrift on features. You won’t find power windows or mirrors, central locking, air conditioning, or even sound systems on some of the most affordable versions of the cheapest models. But while most automakers also skimp on safety features for these most frugal rides—either making them optional or not available at all on base models or so-called value-leaders—there are a couple of gems for 2010 that don’t make those compromises.

One of them is the Toyota Yaris. For 2010, Toyota has decided to phase in its so-called Star Safety System, which includes electronic stability control, anti-lock braking, and Brake Assist, while only raising the price on the base Yaris $150, to $12,355.

Read more …

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Toyota has given $15k to 5 agencies and created a social media pitch.

I love the fact that a client actually values what agencies do and stumps up the cash for a pitch. Wish a lot more clients could adopt the same mindset.

I also love the fact that this client is doing something a little different with this pitch.

But if this is a true social media campaign, why not throw this out to the wider community?

Isn’t the so called consumer contributing to valuable content these days?

Technorati did a recent study of bloggers Worldwide, it showed that 70% of people (mostly guys 18-44) talked about brands they loved or hated on their blog.

Also, research shows that young people are tweating more and more…

So instead of getting a bunch of agencies to out-stunt each other, why not let the consumer get hold of this first and tell Toyota what they think of the Yaris?

Yes, Saatchi asked the public to make an ad, but that’s so lame. Why ask them to be like us? “Oh Ad agencies are so cool, I would love to make an ad and be like them” Give me a break .  They should be themselves.

So how can we get the Yaris onto blog sites, twitter and all the other social network sites?

We do something that matters.

The Yaris is a smart car. It’s a city car, its a small car with big ideas… apparently…

The Responsible Yaris: What about providing a fleet to driving centers and get young drivers to learn how to control a car properly in wet conditions, high stress situations etc…. If they pass,  they keep the car?

The Yuletide Yaris: Christmas is coming up. Why not have courtesy Yaris’s available so you get across the city or from work to party free of charge. The catch is you drive there so you  can experience all the features.

You get the idea.

The point is, to be social, we need to be social… and that’s being a caring sharing community!

Isn’t that what we want?

So Toyota, stop looking for who’s who and start looking for who counts…

Finanziamenti Toyota validi per il mese di Novembre 2009

Ecco tutte le offerte finanziarie Toyota valide fino al 30/11/2009.

Toyota Yaris
Nuova Yaris può essere tua con prima rata a Marzo
2010, Assicurazione Furto & Incendio
e Protezione persona incluse.
TAN 4,50% TAEG 6,60%.

Toyota Aygo
Nuova Aygo può essere tua con finanziamento
a tasso zero, Assicurazione Incendio e Furto,
Gap e Protezione persona.
TAN 0% TAEG 2,48%.

Toyota Auris
Toyota Auris può essere tua con rate a partire
da 144 euro, prima rata da Marzo 2010
e Assicurazione Incendio e Furto inclusa.
TAN 6,91%, TAEG 7,93%*.

Toyota Avensis
Mobilità Totale. Il Full Leasing dedicato ai clienti
possessori di partita IVA TAN 3,50%, anticipo minimo
e Assicurazione Furto & Incendio e Kasko incluse.
Offerta valida fino al 30/11/2009.

I have been doing a bit better on my previously posted goals-  I had the chance to flake out twice this week and I have not!  Hurrah!  This is a start; not much, but a start.  I am still consuming a bit of artificial sweeteners- though mostly via beverages (diet coke*, sugar free syrups and splenda).  The more I cut down the better I feel but it is definitely a difficult habit to break.  

I’m still pining for the guy.  I don’t know what my deal is.  I think it’s funny that I always want what seems unobtainable.  The thing is, I know I don’t want to hurt him… and therefore I know I should stay away from him.  Am I scared that I won’t find another?  I’m not really sure. I was comfortable with him but not to the level I wanted.  I need to be able to communicate with a person about things that matter.  I think part of the issue is that I am not entirely stable myself.  No- I am not “crazy”.  Emotionally, however, I have been through a lot so I think that it would be very difficult for anybody in my position to be emotionally stable.  So do I wait to become this stable person (who, to be honest, I have never been) or do I accept myself for the way I am at present?  A question to ponder. 

On another note- my uncle and I looked at a car the other night- a  2007 Toyota Yaris.  It was beautiful and it was such a smooth ride.  

2007 Yaris

I love the car but it is about $11,000 with 45K miles on it.  Financially, I think it would be wise if I aim for a car between 7K and $10K.  We are supposed to look at some cars at the Honda dealership on Friday night.  Once I have a car (of my own) I think I will feel a little better and slightly more independent.  Does anyone have any suggestions for a reliable car that is typically inexpensive?  I think the Toyota is my best bet  for this but I am open to suggestions.

My brother moved out  on Sunday and so my sister and  I are hoping to finally have our own space (we have shared a room our entire lives until I went to college- now that I am back we are together again and it has been a tough transition).  I think this will also lead to some obtainable independence and mental sanity.  My hope is that I will be able to organize my life a bit more once I am able to spread out.  For me, organization is key to feeling calm.  

* As a side note- I used to be a diet coke ADDICT.  Literally, 5 cans per day (cans only, not bottles).  Last night I bought coke zero because the store was out of diet coke.  Can we say disgusting? Apparently it has a higher Acesulfame potassium: Aspartame ratio… in the end, it’s all chemical.
  I don’t know how anyone can drink it… and I say this while I am choking down a can.     A bit hypocritical, maybe, but I’m desperate.  I’m trying to cut down on my caffeine and, seeing as coke has fewer mg than a cup of starbucks coffee I feel this is better.  Not better for my teeth.  After I buy (and enjoy) a 12 pack of diet coke THEN I will switch to coffee and tea.  

I miss diet cherry coke.

Jakarta, 4 November 2009 - Gelaran akbar pengujian mobil di Indonesia, yaitu mobilmotor Indonesian Car of The Year (MM-ICOTY) kembali dilakukan tahun ini. Pengujian yang dilaksanakan di Sentul City dan Sirkuit Sentul berlangsung pada 8 – 13 Oktober 2009. Tahun ini, iven melibatkan 31 mobil dari 12 produsen mobil di Indonesia.

Di tahun yang ke-8, terdapat beberapa pengembangan. Perubahan dimulai dari seleksi calon finalis. Seleksi finalis MM-ICOTY tidak lagi berpatokan pada angka penjualan. Tujuannya, produsen yang angka penjualannya tidak sesuai dengan syarat yang ditetapkan (200 unit/tahun), dapat ikut menjadi finalis. “Kami menyadari, bahwa terdapat mobil yang memiliki kemampuan dan keunggulan sisi teknis maupun non teknis yang berpotensi menjadi yang terbaik dalam ajang ini,” ujar Ketua Pelaksana MM-ICOTY, Vierko Moviarto.

Pengembangan lain yang dilakukan adalah dengan mengikutsertakan pembaca majalah mobilmotor. Pembaca kami libatkan mewakili seorang konsumen yang sangat peduli dengan harga, kebutuhan, kualitas atau yang selalu mempertimbangkan faktor value for money dari sebuah mobil. Pemilihan juri dilakukan oleh redaksi mobilmotor yang penyeleksiannya dalam kurun waktu 6 bulan.

Juri dari pembaca harus memenuhi berbagai syarat seperti mengerti teknis mobil, berpengalaman dalam memilih mobil, tidak terhubung dengan salah satu produsen, mengikuti perkembangan teknologi mobil, dan memiliki pemikiran sebagai seorang konsumen. “Kami menyadari bahwa konsumen kian kritis dalam menilai apa yang akan mereka pilih,” tutur Soehari Sargo, Pembina Dewan Juri.

Selama 6 hari pengujian, seluruh finalis mengikuti pengujian yang meliputi City Orientation, uji emisi, uji visibilitas, uji ruang kabin, uji iluminasi, uji audio, uji kesenyapan kabin, dan uji performa. Khusus City Orientation, pengujian dilakukan oleh 7 juri independen yang profesional di bidangnya masing. Sementara pengujian lainnya, dilakukan oleh redaksi mobilmotor.

Faktor depresiasi atau penyusutan harga mobil selama satu tahun menjadi salah satu penilaian dalam MM-ICOTY tahun ini. Faktor ini kami masukkan dalam salah satu penilaian yang terdapat dalam poin value for money. Depresiasi harga menjadi penting, mengingat karakter konsumen Indonesia yang selalu mempertimbangkan nilai harga jual kembali sebelum membeli sebuah mobil. Untuk itulah, faktor ini kami tambahkan dalam poin penilaian dalam MM-ICOTY 2009.

Dari hasil pengujian yang dilakukan, terpilih 11 pemenang dari 11 kategori yang dilombakan. Sementara pada kategori Exhibition, tiga peserta yang berada di kategori tersebut tidak berkompetisi. Namun ketiga eksebitor tersebut tetap diuji dan dinilai sebagaimana finalis lainnya.

Seperti tahun-tahun sebelumnya, para produsen mobil mempersiapkan mobil finalis dengan maksimal. Hal ini terlihat dari hasil pengujian para finalis yang tidak terpaut jauh. Persaingan pada tiap kategori pun berlangsung sengit. MM-ICOTY selalu memberikan nilai obyektif dalam memberikan penilaian. Oleh karena itu, dalam setiap kategori, pemenangnya adalah finalis terbaik diantara yang terbaik.

Pemenang dari tiap kategori kembali dipertemukan untuk mendapatkan gelar mobil terbaik dalam ajang ini. Penentuan ICOTY dilakukan dengan memberikan pembobotan sesuai dengan ketentuan. Dan dari hasil pembobotan menunjukkan bahwa Toyota Yaris 1.5 S Limited Edition A/T berhak atas Setir Emas MM-ICOTY 2009.

Yaris berhasil menyisihkan dua kandidat utama lainnya, yaitu Toyota All New Corolla Altis 2.0 V A/T dan Nissan Grand Livina 1.5 Ultimate A/T. “Tidak ada negosiasi dan kompromi untuk hasil pengujian. Segalanya dilakukan secara independen yang tidak terpengaruh sektor komersil,” ujar Drs. Yannes Martinus, Msn, Ketua Dewan Juri MM-ICOTY.

Well, day two is off and running here at SEMA, so I thought it would be a great time to show how Toyota set up their booth for SEMA. First of all, there were a few manufacturers that skipped SEMA this year, so floor space opened up. The Toyota Booth was large, almost as large as their space at the major auto shows. They also had some cool custom trucks, and some very curious cars.

The trucks include a very retro Tundra short bed standard cab, with a matte finish black and retro flame paint job, Moon Discs, and Fender speakers in the bed. The other Tundra is equipped with tooled silver, a BBQ Grill at the back of the bed, and a tooled leather bed cover. Check out the silver trim around the door handles.

One of the most anticipated customs is the Halo 3 inspired Toyota Tacoma. This thing is off the hook, and includes 4 video screens in the cab, movable seating, and a huge LCD Monitor at the back. There are 4 XBox consoles in the bed of the truck, mountain bikes on the roof, and a paint job that will get noticed.

The cars are very curious, and include a Camry that runs on Compressed Natural Gas, a modified Prius with a few Aero enhancements, and a Yaris, aptly named “Hard Candy”. Quite frankly, I find nothing particularly sweet about the Yaris.

Take a look at the walk around videos, and see if you agree with me.

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