Tags » Yvon Chouinard

More than jerky: Patagonia expands in food

The purveyor of fly-fishing gear now offers salmon-in-a-pouch. Up next: grains and more.

FORTUNE — Along with fleece coats and fishing vests, you can now… 745 more words

Social Web & our increasingly generic culture

I think today a lot of consumers talk about wanting to be unique and having their personal style, but in actual fact, almost everyone belongs to one of a few sub-groups of style.

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Patagonia Launches Simple Fly Fishing Campaign with New Book and Fly Fishing Kit

From Patagonia:

VENTURA, Calif. (March 31, 2014) — Patagonia, Inc., the outdoor apparel company, today launched its Simple Fly Fishing campaign – a program designed to demystify fly fishing and make it more accessible. 629 more words


On Patagonia Culture

Well, if the adage “you are what you buy” holds any truth in today’s society, then I’d be perfectly fine being a Patagonia sweater. Right now I’m wearing an orange… 398 more words