The ESADE Entrepreneurship Club invites to the presentation of Mr. Heiko Rauch,the CFO/COO of Zanox, a global market leader for performance-based online marketing and affiliation platform. I used to work with Zanox on a daily basis when I was working for LetsBuyIt.com and therefore have a particular interest in this presentation.

Venue: Room 0014

Date and Time: 25th Nov 6 PM – 7PM

Profile (Source: Entpreneurship Club)

Heiko Rauch is co-founder and CFO/COO of zanox, a global market leader for performance-based online marketing. At zanox, he is responsible of finance, business development, organisation and operations.

Before joining the zanox executive team, Heiko served as a project manager for Bankgesellschaft in Berlin, managing a team of ten employees. His experience in controlling and budgeting have proved invaluable for the zanox’ Finance and Accounting department. His strengths in developing and maintaining lean, efficient organisational structures coupled with his strong financial competencies have proved a driving force in the success of zanox’ European and international expansion. It was also Heiko who established zanox’ subsidiary in the US – a strategic move to realise the vision of a globally spanning network covering Europe, Asia and the Northern American markets.

He holds a degree in Information Technology from the University of Applied Sciences, FHTW, Berlin.

DAY 2

Misurarae le performance: il Tracking

Emanuele Inforzato – Regional Product Manager Zanox

Le tracce tecniche  consentono di ricostruire l’esperienza dell’utente secondo dei meccanismi regolati anche dalla legislazione internazionale (leggi sulla privacy).

Attraverso il tracciamento è possibile

1) deduplicare: contare un evento (es. vendita) una sola volta

2) assegnare: attribuire al corretto canale il successo dell’evento

3) convertire: misurare l’efficacia della sua comunicazione per ottimizzare

4) integrare : aggregare i canali di pianificazione nel rispetto delle loro modalità di funzionamento e di specifico tracciamento

5) monetizzare

Il tracking consente di raccogliere e analizzare le azioni degli utenti in modo da conoscere per esempio quali pagine sono state visualizzate, quando e da quale link l’utente è arrivato sul sito(referrals) ,e monitorare le ACTION che l’utente ha compiuto sul sito.

ZANOX SPOT - SINGLE POINT OF TRACKING

il tracciamento è legato alla THANK YOU PAGE dell’advertiser (nulla va installato sul server del cliente)

Unito alla tecnologia GAP (Global Alliance Partner) il “Single Point of Tracking” consente al cliente di  non rifare il suo sito ogni volta che accende un canale su internet, ma demanda a Zanox l’ installazione del codice di tracking sul suo pannello per distinguere i canali di arrivo.

Immaginiamo infatti che l’advertiser abbia attivvato più canali per le sue campagne di web marketing, e che quindi sulla sua thank you page avrà installato più codici di tracciamento (o tag di conversion)  afferenti per es. a google, yahoo e altri.

Questo comporterebbe una sorta di competizione tra i players per la remunerazione delle ACTION generate (ipotizziamo il caso in cui un unico utente abbia raggiunto la stessa pagina attraverso diversi canali) e una grave sovrastima delle action da remunerare ai diversi canali.

Il concetto sottostante è che “l’ultimo che porta l’utente a cliccare sul sito del cliente è il più meritevole ai fini della remunerazione”.

Tramite il sistema di deduplica , la CONVERSION viene assegnata SOLO all’ultimo canale visitato dall’utente.

Il sistema di tracciamento Zanox SPOT si basa su un sistema di page tagging di una singola pagina del sito dell’advertiser: restituisce dati su impressions, click , lead e/o sale.

I metodi di Tracking (oltre il cookie)

Bisogna andare oltre il cookie per motivi legislativi.

Esistono già alcune tecnologie che consentono la “navigazione anonima” e che quindi dribblano il tracciamento cookie based.

Si aggiungono quindi ai tradizionali metodi cookie based,

il FINGERPRINT Tracking e l’ ADVANCED SESSION Tracking (AST= senza disporre dei dati cookie, il tracciamento è riferito al contatto/vendita generato durante la stessa sessione browser in cui si è verificato il click).

I tracking methods permettono di gestire un completo tracciamento via

- POSTVIEW: viene salvato un cookie sul computer dell’utente già nel momento in cui viene visualizzato il mesaagio pubblicitario. Condizione necessaria perchè il tracciamento possa funzionare, è che il codice di tracciamento venga implementato in modo permanente (es. sono su un portale, vedo un banner turistico interessante ma non clikko in quel momento , magari 5 giorni dopo però andrò sul sito legato a quel banner e acquisto un pacchetto vacanze…)

- TRUE POST VIEW (TPW) : consente all’advertiser di allargare i confini della pibblicità display a CPM , monetizzandola a CPA. Qui è una guerra tra chi riesce a dimostrare di aver portato l’utente sul sito.

FINGERPRINT TRACKING: (utilizzata soprattutto per la navigazione anonima) è un metodo che consente di associare corretamente uina transazione (contatto/vendita) al rispettivo publisher. tramite uno speciale algoritmo, al momento del click sul mezzo pubblicitario viene generata una “impronta digitale” sulla base di diversi dati (indirizzo IP, versione browser e OS  dell’utente, ID univoco del visitatore/dispositivo).Il tracciamento del fingerprint è legato molto spesso al provider dei servizi intenet : Fastweb per esempio riconduce tutti i suoi utenti ad un unico fingerprint (perchè dietro la rete)

Affiliate Marketing

Modelli di misurazione e forecast del business

Paolo Artioli – Executive Sales Director, Zanox

Modelizzare per:

1)Gestire serenamente il rischio

2) Anticipare invece che subire

3) Passare da qualunque modello (CPM, CPC) al CPA

Approccio di modellizzazione PREDITTIVO: ho sempre il focus su LEAD e SALE , ma è importante anche

- capire lo storico (come si comportano i publisher)

- capire le interazioni tra i vari parametri (Click Through e Conversion Rate)

-costruire una base di conoscenza

- gestire serenamente il rischio

-anticipare invece che subire

-passare da qualunque modello (dal CPC, CPM al CPA)

Il CPM è il parametro base di valorizzazione del traffico internet, il CPC mi dice quanto costa un click, e il CTR è il rapporto tra questi due parametri.

Tra il CPC e il LEAD , il rapporto è dato dal ConversionRate

La misurazione delle performance avviene attraverso la gestione dei principalei kpi dell’adv online (impression, click, e CR)

E’ possibile quindi fare previsioni di lead (o sale) in funzione del traffico e della sua qualità attesa (ClickThrough e CR)

LE METRICHE IN PRATICA

1)La misurazione del traffico

- Impression x CTR = Click

- Click x CR= LEAD (o Sale)

- Lead: CR= Click

- Click: CTR= Impression

2) La valorizzazione del traffico

- CPM*/CTR = CPC  (occore dividere il CPM per 1000 e ottenere il costo della singola impression) l’Equivalent CPC è il valore più importante che un publisher guarda

- CPC/CR= PPL pay per lead (o PPS pay per sale)

- PPL x CR = CPC

- CPC x CTR = CPM

A seconda del tipo di publisher (ad alta conversione non scalabile vs a bassa conversione scalabile) potremo poi ponderare i valori del traffico e dei lead effettivi su ciascun canale attivato.

Grazie Zanox

Andora är en applikation för din androidtelefon. Med Andora kan du scanna in streckkoden på en vara med kameran på din telefon och se om den finns tillgänglig i zanox affiliatenätverk. Antingen kan du köpa varan på en gång eller tipsa om den på Twitter. Andora funkar även bra för att jämföra priser. Appen fungerar än så länge bäst på böcker och kontorsvaror.

Ladda ner Andora genom att öppna Android Market på din telefon. Sök på ”Andora” och ladda ner och installera på en gång.

Nu kan du börja scanna streckkoder eller söka via nyckelord direkt från din telefon. Resultaten kommar att visas i en lista på skärmen. Klicka på en vara i listan och köp den direkt eller tipsa andra om den på Twitter.

Läs mer om Andora på zanox Application Store.

Las Rozas (Madrid) julio 2009 Comprar mejor; saber optimizar el presupuesto en plena crisis económica es el lema de los 500.000 españoles que navegan a través de Mundoofertas, www.mundoofertas.com, la mayor comunidad online de promociones y descuentos en la Red, convertida en comunidad de ahorro por la crisis económica. En una época como la que vivimos, es fundamental la planificación para optimizar los recursos existentes. Ahora, cuando ya se planifican las vacaciones, navegar en Internet puede suponer un ahorro del 30 por cien del presupuesto original.
Según el 9º Barómetro– Vacaciones de los europeos 2009’, realizado por Ipsos y el Grupo Europ Assistance, los españoles nos gastaremos cerca de 1659€ en las vacaciones, esa cantidad se reduce a poco más de 1.000€ si se buscan las mejores promociones y descuentos en Internet visitando páginas como la propia de Mundoofertas
Para los expertos consultados por Mundoofertas de estos 1659€ de media, cerca del 25% de este presupuesto se dedica a los gastos de transporte y alojamiento en el destino elegido. Hablamos de 414€. Ahora gracias a las ofertas existentes en Internet el viajero está en disposición de ahorrar cerca del 40%, alrededor de 165€. Otro 50% de ese presupuesto vacacional se invierte en los gastos de salida y ocio: son alrededor de 663€ que puede convertirse en 498€ por el uso de los frecuentes 2×1 u otras ofertas de todo tipo en restauración y espectáculos al lograrse un ahorro del entorno del 25% El último gran capítulo son los regalos que se hacen en vacaciones, que suponen el 25% restante del presupuesto; cerca de 415€. Normalmente el desglose es el siguiente en libros (50%), moda y calzado (47%), cosmética (38%) y música (32%). En los regalos, el ahorro medio por seleccionar la mejor oferta o compra es del 24%. Es decir, a través de Internet podemos encontrar los mismos o casi idénticos regalos por 98€ menos.

Mundoofertas, comunidad del ahorro, en expansión
En este contexto Mundoofertas, www.mundoofertas.com, como comunidad online que desde 2.003 ayuda a comprar mejor y a optimizar los recursos de los españoles ha alcanzado este mes de Julio 2.009 ya los 500.000 asociados en España que se benefician del valor añadido de este portal. De este total, 210.000 son mujeres, lo que supone más del 42% del total. Por tipos de ofertas: “Muestras y pruebas de producto”, lo buscan el 65% de las visitas ; “Regalos directos e incentivos” otro 25% ; “Sorteos y concursos” el 10% restante. Informándose a través del boletín de la comunidad o por el portal online, Mundoofertas ofrece habitualmente cerca de 400 ofertas disponibles de media, lo que provoca que el usuario dedique a cada visita al portal un tiempo cercano a los 10 minutos. Ofertas todas muy atractivas tanto para pymes y autónomos como para particulares por la relación óptima existente entre calidad y precio.

¿Quien usa Internet para comprar mejor?
Según datos proporcionados por Mundoofertas, su comunidad cuenta más de 500.000 asociados mayores de edad y residentes en España a 5 de julio del 2009. Esto supone un verdadero despegue respecto a los años anteriores y la confirmación de esta web como referente de compra inteligente. Los 330.000 asociados del cierre 2.008 han quedado ya muy atrás, al igual que los 149.000 del 2007. Ahora un 58% de los usuarios son hombres por otro 42%que son mujeres. De este total en las edades comprendidas entre 18 y 24 años hay más hombres (58,58%) por un (41,42%) de mujeres. Este desequilibrio se va igualando a medida que se avanza en la edad. Así en el tramo de 25 a 45 años se estrecha la diferencia 60/40 y ya en el tramo de más de 45 años la distancia es mínima 55/45.

¿Qué diferencias existen entre la mujer y el hombre a nivel de gustos?
Mundoofertas ofrece al usuario una información de calidad, revisada, personalizada y comunicada según los intereses que cada usuario mismo ha elegido. Incluso elige cómo recibir la información: de la web, del boletín o de sms totalmente gratis. Gracias a este trabajo se pueden saber al detalle los intereses de cada asociado. Los hombres están más interesados en recibir ofertas y promociones sobre Deportes (62,99); Motor (62,94); Finanzas (62,73 por cien) e Informática (61,53) mientras que las mujeres prefieren navegar en búsqueda de Moda (42,11), Belleza y salud (41,14), Viajes (40,42) y Música y libros (40,10 por cien). Respecto a las búsquedas de empleo, ahora tan en boga por la situación que se vive, un 61,12 por cien de los hombres lo buscan a través de Internet mientras que solo un 38,88 de las féminas lo hace por este método

Las ventajas de Internet para comprar mejor
A juicio de Sergio Garasa, director general de Mundoofertas, “Hablar de Internet supone no sólo comprar más barato, sino sobre todo comprar mejor. A través de Internet y páginas como Mundoofertas www.mundoofertas.com los usuarios se informan en profundidad e incluso solicitan probar los productos antes de proceder a la compra final, sea este un coche, una nueva colonia, o productos para el recién nacido. Para ello, basta reclamar online desde casa los servicios de prueba gratuita de vehículo o bien el envío demuestras gratuitas de producto, servicios que están entre los más valorados por los usuarios de nuestro portal. “De esta forma damos a conocer cientos de muestras y ofertas para todo tipo de sectores de gran consumo: Cosmética y Belleza, Automoción, Alimentación, Financiero- Algunas referencias como productos destacados serían las marcas Guerlain, Lancome, Pantene, BMV, Honda, Toyota, Lexus, Cacique, Bailey´s, La Redoute, o empresas como Corporación Dermoestetica, Telefónica, Simyo, Inversis Bank, ó todo tipo de aerolíneas, hoteles y agencias de viajes. Por otro lado, ha servido de plataforma de lanzamiento de nuevos productos, como la barra de labios Kiss-Kiss de Guerlain, la fragancia Hypnose de Lancome, el nuevo Dacia Sandero y el Golf Plus de Volkswagen o las diferentes gamas de modelos de Kia y Audi

________________

Info recpilada por Retelur Marketing

Selvom 22-årige Robert Arnesson hverken har fysiske butikker eller lager, er der hver måned 400.000 kvinder og mænd, som lægger vejen forbi hans Modezine-internetside, der er bygget op som en modebutik på nettet. Robert Arnesson sælger dog ikke tøjet selv, men linker direkte videre til andre webbutikker, som betaler ham for hver ordre, han skaffer. Det kaldes affiliate marketing eller partnermarkedsføring og bliver mere og mere udbredt.

Selvom Modezine ikke er synlig i hverken indkøbscentre eller på indkøbsstrøg, kender du sikkert Modezine, hvis du hører til dem, der jævnligt køber tøj på nettet. Modezine har nemlig hver måned 75.000 besøgende alene i Danmark, det dobbelte Sverige og totalt 400.000 i de 15 lande, hvor Modezine er aktiv. De besøgende er begge køn i alderen 20-40 år.

Manden bag er den selvlærte 22-årige svensker Robert Arnesson, der oprettede sin første hjemmeside for ti år siden og også selv har lavet alt omkring Modezine.com. Han oprettede modesiden i frustration over hvor besværligt det var at finde modetøj på nettet til sin kæreste.

– Det var håbløst at finde ud af, hvilke butikker og mærker, der var de bedste, selvom jeg nogenlunde vidste, hvad jeg ledte efter, forklarer Robert Arnesson.

En af hans frustrationer var, at hvis man ikke købte noget med det samme, når man besøgte en modebutik på nettet, var man tvunget til at starte søgeprocessen forfra, hvis man først ville købe varen på et senere tidspunkt.

- Derfor fik jeg ideen om at samle udbuddet fra de største tøjkæder på en enkelt side på nettet, og konceptet har vist sig at fungere rigtigt godt, siger Robert Arnesson.

Tøj og accessories

Modezine sælger tøj og accessories fra flere hundrede varemærker og har fået sin store udbredelse, fordi den dels lægger vægt på pænt design, dels kombinerer dyre tøjmærker med mærker til lavpris i mange forskellige størrelser.

Udover Danmark findes siden også i Sverige, Norge, Finland, England, Tyskland, Østrig og Spanien – og snart også i USA og Japan. Robert Arnesson og en kvindelig assistent står for alt arbejdet.

– I alle lande vi bruger den samme tekniske platform, som har et indbygget sprogmodul. Når vi lancerer Modezine i et nyt land, oversætter vi bare teksterne til det pågældende lands sprog og kobler de webbutikker og tøjleverandører på, som findes på det lokale marked. Heldigvis findes den samme butik ofte i mange lande, så der er en del gengangere, hvilket gør opgaven lidt lettere, siger Robert Arnesson.

Modezine er opbygget af såkaldte produkt-feeds fra forskellige tøjleverandører såsom Armani, Esprit, Malene Birger, Mexx, Peak Performance og Pilgrim. Et produkt-feed indeholder informationer om pris, tøjstørrelser, farver og billeder af produktet.

Når besøgende på Modezine klikker på et produkt, kommer de over på tøjleverandørens egen hjemmeside, hvor selve købet foregår. Modezine har derfor ikke selv noget fysisk lager eller kasseapperat. Men Robert Arnesson modtager en provision fra tøjleverandører, hver gang han på nettet henviser en kunde til dem.

At bruge produktfeeds er dog ikke unikt i sig selv, for det gør sider som Pricerunner og Kelko også. Det særlige er derimod, at der ikke er mange andre, som kun fokuserer på modetøj med så bredt udvalg og i forskellige prisklasser.

Zanox styrer betalingerne

Typisk går de fleste feeds igennem et affiliate netværk såsom Zanox, som har kontakten med tøjfirmaerne og teknikken til at holde styr på, hvilke kunder, der kommer fra Modezine eller andre sites, ligesom zanox sørger for at udbetale provision til Modezine og andre, der skaffer online kunder til tøjproducenterne.

– Vi har valgt at arbejde med Zanox og andre affiliate netværk, fordi det gør alting meget lettere. Jeg kan markedsføre tøj fra mange butikker uden at skulle tale med hver butik i hvert land. I stedet har jeg en enkelt kontaktperson hos Zanox, som koordinerer det hele. Zanox tager sig af fakturering, udbetaling af provision og de bagvedliggende tekniske løsninger såsom tracking af internettrafik og rapportering, forklarer Robert Arnesson.

Zanox er et globalt netværk, hvilket gør det lettere for Robert Arnesson, når hans modebutik snart skal udvides til USA og Japan, som han har meget store forventninger til.

Det er meget store og modne markeder, hvor mange køber deres tøj på nettet.

Besøg den danske udgave af modebutikken på www.modezine.com.

Hvis du vil vide mere, så kontakt:

Modezine

Robert Arnesson

+46 73 641 6114

robert@modezine.com

Zanox

Frederic Saigne

+46 707 999 606

frederic.saigne@Zanox.se

Gleich testen wir mal ein Zanox Widget

Nu åbner verdens første butik på nettet, som sælger applikationer til professionelle inden for affiliate marketing. Bag butikken står det globale affiliate marketing netværk zanox, der har over 2.000 internationale annoncører og mere end en million affiliate partnere over hele verden.

“Vores intention er at tilbyde nye, kreative markedsføringsredskaber til vores kunder samtidig med at vi gør udviklere i stand til at tjene penge på deres udviklingsarbejde. Så vi har lavet et setup, hvor alle drager fordel af samarbejdet,” siger CEO Thomas Hessler fra zanox.

De tilbudte applikationer er primært udviklet af tredjeparts softwareudviklere, så såvel annoncørerer som affiliates og webudgivere kan optimere deres performance og indtjening på affiliate marketing.

Ved at sælge gennem zanox’ netværk får udviklere mulighed for at distribuere deres applikationer til zanox’ over 2.000 internationale annoncører og mere end en million udgivere af websites over hele verden. I første omgang tjener udviklingsfirmaerne penge på trafikdeling, men vil på sigt kunne kræve betaling direkte fra annoncører og webudgivere ved at få en andel af kundernes omsætning.

Blandt de tilbudte applikationer på zanox Application Store er:

• intelliAd Bid Management Software, som optimerer søgemaskinekampagner i Google Adwords og Yahoo, så annoncører og bureauer kan øge effektiviteten af deres kampagner med op til 30 procent.

• Webtrekk Q3 Web Analytics, som er en af de stærkeste Web Analytics engines på markedet med blandt andet ubegrænset segmentering og multidimensionel korrelation. Det var i øvrigt med denne applikation, at Webtrekk for nyligt vandt 1 million euro i investeringskapital i zanox stort anlagte konkurrence, hvor kriteriet var at skabe den bedste applikation til at optimere online indtjening.
• Jochen Schweizer Product Search Widget, der udregner hvor mange søgeresultater, som passer til et søgeord.
• zanox News iGoogle Gadget, som opdaterer dig med de seneste nyheder fra zanox, affiliate programmer og promotions.

• Cliplister Product Video Widget, som forsyner webudgivere med originale produktvideoer, der er lige til at sætte ind på deres websider.

Besøg zanox Application Store på http://apps.zanox.com/

Se promotion video på http://www.youtube.com/watch?v=WQoiUBWDwoM

Kunne du tænke dig at tjene penge på Mors Dag og andre mærkedage gennem online markedsføring?

Så læs denne case om Denis Maibaum fra zanox, der med hjælp af en enkel landing page har tjent ekstra penge på affiliate marketing op til Valentins Dag de sidste par år og Mors Dag sidste år.

Allerede på søndag er det Mors Dag igen, så du kan lige nå at være med, hvis du skynder dig. Her er hvad han gjorde:

I ugen op til Valentins Dag skrue han stille og roligt op for AdWords for at trække besøgende til www.blumenkuriere.de, hvor de kunne klikke videre til blomsterforretninger, som betaler kommission til affiliates som Denis for at levere online kunder.

Samlet set har han haft et pænt overskud, som faktisk toppede et par dage INDEN selve Valentins Dag, hvorefter han skruede kraftigt ned for AdWords. I hele februar måned havde han en samlet kommissionsindtægt på 11.620 kroner på sin simple landing page.

Konverteringsrate steg med 50 procent

Valentins Dag falder hvert år 14. februar. I 2008 oplevede Denis Maibaum, at peak-perioden var kort, men til gengæld rigtigt god. Antal søgeordsforespørgsler blev tidoblet, og konverteringsraten steg med 50 %.

Hans strategi op til Valentins Dag 2008 var at:

• Øge Cost-per-Click (CPC) bud i ugen op til Valentins Dag
• Sænke budprisen drastisk kl. 11.00 på selve Valentins Dag. For på trods omfattende antal søgninger efter dette tidspunkt falder salget kraftigt pga. kraftigt faldende konverteringsrate.
• CPC et godt stykke ned under det normale budniveau for at undgå at brænde unødige penge af.
• Nogle blomsterhandlere modtager endda kun ordrer frem til kl. 15 dagen forinden – det påvirker også.

Ved hjælp af denne strategi og en forholdsvis simpel landingpage genererede Maibaum 1.546 online køb hos blomsterbutikker med en samlet omsætning på 5.675 euro i februar måned 2008.

Fordeling af indtægter og udgifter for Denis Maibaums landing page omkring Valentins Dag 2008 (14. februar).

Større overskud i 2009

I løbet af året havde hans landing page nogenlunde passet sig selv med købte søgeord såsom ”send blomster”. I gennemsnit fik Denis 4,50 euro (33,50 kr.) i kommission fra blomsterhandlerne og havde en forventet konverteringsrate på ca. 20 procent.

Da kun hver femte besøgende bliver til kunde, som udløser kommission, måtte annonceprisen pr. klik (CPC) således højst være en femtedel af 4,5 euro (0,90 euro). En CPC på 0,5 euro føre til en forrentning på 80 procent af det investerede AdWords beløb. Ret tiltalende!

I 2009 faldt Valentins Dag ikke på en hverdag men på en lørdag, hvor nogle selv tager sig tid til at gå ud at købe blomster, og hvor forsendelser kan være sværere at få frem. Det påvirkede også Denis Maibaums omsætning, som i 2009 blev lavere end i året før. Men trods lavere omsætning, steg hans overskudsgrad.

I ugen op til Valentins Dag 2009 rettede han overskrifter, farvevalg og teaser tekster på landing pagen ind mod begivenheden og han opdaterede information om særtilbud og gaver fra de fem blomsterhandlerkæder, der som deltagere i affiliate programmet optrådte på hans landing page.

Om tirsdagen inden Valentins Dag gik han gang og hævede sit CPC bud på AdWords med fem procent over normalt niveau. Det gav en forrentning på 80 procent (svarende til ROI på 180 procent).

Onsdag fastholdt han prisen på sine CPC bud og havde fortsat en ekstraordinær høj forrentning.

Torsdag hævede han budprisen med yderligere 5 procentpoint til index 110. Med en konverteringsrate på 18 procent lykkedes det ham at lave et overskud på næsten 100 procent. Torsdag – altså to dage før Valentins Dag – blev den bedste dag i hele ugen med et overskud på 1.471 kr. (2.574 kr. i kommission minus annonceomkostninger på 1.103 kr.)

Fredag overstyrede han lidt, da han øgede prisen til 50 procent over normalprisen, og den øgede omsætning var ikke nok til at kompensere for de øgede omkostninger.

Lørdag satte han sine bud kraftigt ned og slettede endda søgeordet “Valentins Dag” helt.

Denis modtog en samlet kommission (fra blomsterfirmaerne) på 11.620 kr. (1.560 euro) i perioden 25. januar og 23. februar.

Fordeling af indtægter og udgifter for Denis Maibaums landing page omkring Valentins Dag 2009 (14. februar).

Fordeling af indtægter og udgifter for Denis Maibaums landing page omkring Mors Dag 2008 (9. maj).

General strategi for Mors Dag og Valentins Dag

På baggrund af Denis Maibaums erfaringer kan man lægge følgende strategi i forbindelse med Mors Dag og Valentins Dag

Fase 1: Mindre vækst i søgevolumen

Målet i fase 1 er at fastholde den hidtidige annonceposition ved at øge CPC budprisen samtidig med at antal søgninger er stigende. Med Mors Dag starter denne fase omkring to uger inden selve dagen.

Fase 2: Stor vækst i søgevolumen

CPC budprisen skal nu øges betragteligt, men dog trinvist, i takt med væksten i søgevolumen. Søgeord, der i normale tider ikke er rentable, kan være det i denne fase.

Størst søgevolumen er der normalt den sidste dag, hvor man kan bestille tjenesteydelse eller vare, som knytter sig til den pågældende begivenhed (blomster, chokolade, flyrejser osv.)

Fase 3: Langsomt fald i søgevolumen

Sænk hurtigt CPC budpris, så overskuddet ikke bliver spist op af udgifter. Problemet i denne fase er, at det kort før en event eller ferieperiode som regel ikke længere er muligt at levere varerne i tide. På dette tidspunkt klikker brugerne som gale, men lægger ikke længere online ordrer, hvorfor konveringsraten falder drastisk.

Fase 4: Tilbage til normal

Nu kan man sætte CPC budpris på et normalt niveau.

Faseopdelt strategi, som afhænger søgevolumens udvikling i ugerne op til Mors Dag.

Brug tracking af søgeord til at optimere

Med landing pages såsom www.blumenkuriere.de er det en fordel at finde en god niche og fokusere på relevant added-value i forhold til søgeresultater på Google.

Som affiliate bør man altid bruge keyword tracking på sine partner programmer. Eksempelvis på zanox’ Look@Landingpages fremgår det præcist, hvilke søgeord der skaber konvertering, og dermed hvor meget man kan tillade sig at betale for søgeord.

Ifølge Denis Maibaum er blomsterbestillinger et godt område, fordi der er en lav afbestillingsrate og køberne har stærke følelser omkring produktet.

Det bekræfter Lars Enneper, der Online Marketing Manager hos Fleurop, som er markedsleder i blomsterforsendelser:

“For os er forelskede mænd en ekstremt interessant målgruppe, fordi værdien af indkøskurven er særligt høj”, siger Enneper.

Han peger på, at Fleurop udover landing pages og målrettet search engine marketing også aktiverer websites med sport eller biler, som mest tiltrækker mænd. Og mænd har desuden en tendens til at handle i sidste øjeblik. Så han er ikke overrasket, at størsteparten af www.blumenkuriere.de’s salg sidste år blev generet de to sidste dage inden Valentins Dag.

”Hvis man tager højde for disse mønstre, kan man tjene masser af penge på mærkedage og højtider,” vurderer Lars Enneper fra Fleurop.

Links:

http://www.zanox.com/en/landingpages/index.html

http://blog.zanox.com/en/landingpages/live-showcase/www-blumenkuriere-de/

PER ULTERIORI INFORMAZIONI

TradeDoubler come Zanox è un circuito di affiliazioni che vi permetterà di guadagnare una percentuale dei prodotti pubblicizzati sul vostro sito.
Sono moltissime le società che collaborano con TradeDoubler:

Betfair:
Betfair Limited nasce nell’agosto del 1999 a Londra e diventa presto il bookmaker online di maggior successo in Gran Bretagna: con il lancio del rivoluzionario “betting exchange” (“borsa delle scommesse”). Il sito italiano di Betfair è pensato per coniugare la consolidata tradizione britannica con il gusto del mercato italiano con una particolare attenzione alla qualità, alla semplicità d’uso e, soprattutto, alla sicurezza: un team esperto e costantemente aggiornato, sistemi per la protezione cliente avanzati e una delle piattaforme tecnologiche più sofisticate al mondo sono tra gli elementi chiave dell’esperienza di gioco Betfair.

Programma di affiliazione e tariffe:
Il programma di affiliazione promuove l’apertura di conti attivi al sito Betfair.
La remunerazione prevede una commissione fissa fino a €38,40 per ogni utente attivo che aprirà un conto ed effettuerà il primo deposito entro 40 giorni. Il deposito minimo è di €15. Consulta i metodi di pagamento previsti su Betfair.

Bow.it
Bow.it si occupa della vendità di informatica, telefonia, elettronica di consumo e fotografia.
Un vastissimo catalogo sempre aggiornato di oltre 40.000 prodotti delle migliori marche: il meglio della tecnologia e del digital entertainment! Bow.it offre la possibilità di vincere dei premi a tutti gli iscritti.

Programma di affiliazione e tariffe:
Il programma di affilizione offre fino al 4% di commissione sugli acquisti effettuati da visitatori provenienti dal tuo sito.

eDreams.it
Su www.eDreams.it si possono prenotare voli, soggiorni in hotel, crociere, pacchetti vacanza, viaggi last minute e noleggiare auto. eDreams propone una completa e articolata offerta turistica del mercato: sono oggi disponibili sul sito migliaia di voli di linea e low cost, soggiorni in hotel e proposte di viaggio dei principali Tour Operator.

Programma di affiliazione e tariffe:
10 € per la vendita di biglietteria aerea, una commissione pari al 8% per la vendita di soggiorni in hotel ed una percentuale pari all’9%, al netto delle commissioni dovute per l’utilizzo della carta di credito, per la vendita di pacchetti vacanza e pacchetti dinamici (volo+hotel)…

Ebay
eBay non ha bisogno di presentazioni è il più importante sito di compravendita online del mondo su eBay puoi comprare e vendere qualsiasi oggetto, nuovo o usato, a prezzo fisso o all’asta.

Programma di affiliazione e tariffe:
Ti offre fino a 25 Eur per ogni nuovo utente che porterai a registrarsi ed attivarsi su eBay e fino a 0.20 Eur per offerta o acquisto in modalità “Compralo Subito”.

SKY
SKY pay tv digitale italiana, offre una varietà di canali in grado di soddisfare gli interessi e le curiosità più disparate: il meglio del cinema, tutti gli sport più amati, intrattenimento, news, documentari, viaggi, musica e canali per bambini e ragazzi.

Programma di affiliazione e tariffe:
Sky ti offre una commissione pari a 60 euro per ogni abbonato generato dal tuo sito.

PER ULTERIORI INFORMAZIONI

Zanox è un circuito di affiliazioni di vario genere, vendendo i loro prodotti guadagnerai ottime percentuali. Contiene affiliazioni di ogni tipo, registratevi e scegliete i programmi che preferite, adesso iniziate a fare soldi col vostro sito. Questa è una lista di alcuni dei partner di zanox:

Lastminute.com




Lastminute.com è leader europeo di viaggi online.
Su www.lastminute.com trovi un un’ampia gamma di vacanze, hotel, voli, case in affitto e autonoleggio a prezzi eccezionali oltre a una serie di idee esclusive per il tempo libero che vanno da ristoranti a concerti, eventi e regali.

Diventando affiliato di lastminute.com potrai arricchire il tuo sito e fornire alla tua utenza prodotti di qualità guadagnando su tutte le vendite generate.
I tuoi guadagni saranno proporzionali alle tue performance: a seconda dei risultati e la tua attività, verrai inserito in un segmento tariffario diverso (Segmento Standard o Segmento Premium) con commissioni crescenti.

The Club
Il nuovo sito di The Club integra completamente la user experience mobile con il web, offrendo ad ogni iscritto una personal page nickname.theclub.it accessibile da web o wap in cui uploadare foto, video, diario, candidatura al programma tv, effettuare ricerche, accedere a tutti i video e le foto di The Club, contattare gli altri iscritti con sms, mms e videocall nick to nick, etc.. Ogni settimana i primi 20 sms di chat sono gratis.




Gli affiliati promuovendo il nuovo sito di The Club 2.0 guadagneranno 7,50 € per ogni iscritto.

PER ULTERIORI INFORMAZIONI

Merry Christmas aus dem stillen Örtchen im Kaufhaus Des Westens

Als Weihnachtsengel an der Harfe habe ich besonders viel zu tun dieses Jahr: ob für die „International Board“ von Stage Entertainment, im Felix, im KaDeWe, im Meistersaal für Zanox-um nur einige zu nennen „fliege“ ich zur Zeit von Veranstaltung zur Veranstaltung-wie gut, daß mir für diese Zeit Flügel gewachsen sind.

Hier ganz aktuell aus der Frankfurter Allgemeinen Zeitung:

“Auch in der Musik zeigt das KaDeWe den Hang zum Exquisiten: Statt des weihnachtlichen Konsumgedudels vom Band werden hier Pianisten engagiert, und in der Damenabteilung sitzt eine Harfenistin. Ihre zarten Töne gehen keineswegs unter im Gewusel, einige Kunden bleiben stehen und verbreiten eine geradezu andächtige Stille.”

in Felix with Louie watching over me-photo by Holger Blumenthal

]]> http://christopherdessi.wordpress.com/2008/12/04/zanox-appoint-nic-peters-as-new-uk-country-manager/ Thu, 04 Dec 2008 13:41:57 +0000 Christopher Dessi http://christopherdessi.wordpress.com/2008/12/04/zanox-appoint-nic-peters-as-new-uk-country-manager/

I wish Nic luck - 

Written by David Tutin
Thursday, 27 November 2008
zanox (http://www.zanox.com), a global leader in performance-based online marketing, has announced the appointment of Nic Peters to the position of UK Country Manager. Peters has been promoted from Sales Director at zanox, a role she took up in February 2008. As UK Country Manager, she will be responsible for building on the success experienced by zanox in the UK during 2008, as well as working with leading brands to develop the company’s market share. Previously, Peters held positions with AltaVista, where she was the company’s 3rd UK employee and worked on introducing the brand into the UK market. From there she moved to MediaBrokers, rising to the position of sales director within two years, a period when she introduced its behavioural targeting and Pay For Performance services to the UK. Prior to joining zanox, she was Sales Director of behavioural marketing specialists, Unite Interactive, a division of Accelerator. “zanox is in a very strong position in that our truly global reach and excellent local publishers offer an unrivalled service to both advertisers and publishers alike,” commented Peters. “The UK remains a vital territory for performance marketing and I’m very confident that we can build on the good work already carried out this year.” “Nic has made a huge impact on zanox in the UK in a very short space of time and we’re delighted that she will be taking full responsibility for the business in the UK going forward,” said Uwe Bormann, International Marketing and PR Director “Her experience, drive and expertise is a major asset to the business.”

About zanox

ZANOX.de AG is leading the German market for performance-based online marketing and has established a strong presence in all core markets around the world. More than 2000 prestigious international companies rely on the zanox affiliate network and sector-specific expertise in all sectors where innovation is taking place, such as retail and shopping, travel, T.I.M.E.S. (telecommunications, internet, media, entertainment, software) and financial services. Affiliate programs provide companies with global solutions for efficiently marketing their products and services on the Internet. zanox attaches great importance to the quality and the continuing development of its affiliate sites, whose owners are in addition being motivated by fast and transparent compensation. zanox’s technological lead becomes manifest in its currently running 1 million euro idea contest for new applications based on its affiliate web services.
In addition to its 24 branches in foreign countries, zanox’s international focus is strengthened by its Global Alliance Partner (GAP) programme. Furthermore, in June of 2008, the GAP campus opened its doors at zanox headquarters in Berlin to serve as an international meeting point for developers and designers.
Since 2007, 60% of zanox has been owned by Axel Springer AG and 40% by PubliGroupe. Axel Springer AG is Germany’s largest newspaper house, ranks third among her magazine publishers and is also one of the leading European media companies. PubliGroupe AG is an independent, internationally leading group offering marketing, sales and services to media and advertisers, which it assists in the implementation of their communication and media strategies by delivering marketing and technology services to them. For further information, visit: http://www.zanox.com

photo by Edgar Zippel

Juli 2009

3.7.09  20-22h Liquidrom, Berlin

11.7.09 geschlossene VA in Schöneiche

17.7.09  20-22h Liquidrom, Berlin

24.7.09  Radio-Interview mit WDR5

AUGUST 2009

5.8.09 geschlossene VA im Hotel Maritim, Stauffenbergstr.

7.8.09  geschlossene VA auf Schloss Kartzow

8.8.09  geschlossene VA in Oldenburg

14.8.08 20-22h Liquidrom

19.8.09 geschlossene VA im Adlon Hotel für Samsung(Digital Imaging Partners Day)

20.8.09 geschlossene VA im Hotel Lakeside

SEPTEMBER 2009

4.9.09   20-22h Liquidrom

18.9.09   20-22h Liquidrom

!!Wiederaufnahme von “Zwei auf einer Bank” mit Katharina Thalbach, Andreja Schneider und dem Christoph Israel Sextett!!

26.9.09  geschlossene Va in Hamburg

OKTOBER 2009

!!Wiederaufnahme von “Zwei auf einer Bank” mit Katharina Thalbach, Andreja Schneider und dem Christoph Israel Sextett!!

8.10.09 geschlossene Va  für biomerieux im Museum f. Kommunikation

16.10.09   “Behind the Iron Curtain” Austellungseröffnung im Auktionshaus Jeschke Van Vliet

18.10. 09   Karstadt Kudamm

19.10.09 Geschlossene Va der Sparkasse LBB im Max Liebermann Haus

20.10.09 Geschlossene Va der Sparkasse LBB im Max Liebermann Haus

22.10.09  Geschlossene Va der Sparkasse LBB im Max Liebermann Haus

24.10.09 geschlossene Va der Chaine des Rotisseurs im Burghotel Lakeside zu Berlin

26.10.09  Geschlossene Va der Sparkasse LBB im Max Liebermann Haus

28.10.09   Geschlossene Va der Sparkasse LBB im Alexanderhaus

29.10.09    Geschlossene Va der Sparkasse LBB im Alexanderhaus

30.10.09    Geschlossene Va der Sparkasse LBB im Alexanderhaus

NOVEMBER 2009

5.11.09  Simonetta mit Beyonce auf der  o2 world-Bühne bei den EMA-Mtv European Music awards!!!

7.11.09    geschlossene VA im Adlon: 300 Jahre KPM

12.11.09  Eröffnung des Ochsenstalls auf Schloss Britz

13.11.09   geschlossene Va für REHAU

24.11.09   geschlossene Va für den Deutschen Richterbund

27.11.09   Karstadt Berlin

28.11.09   Karstadt Berlin

29.11.09   geschlossene Va

DEZEMBER 2009

3.12.09  geschlossene Va

4.12.09    geschlossene Va

5.12.09  geschlossene Va

6.12.09  geschlossene Va

10.12.09 geschlossene Va

11.12.09   geschlossene Va

12.12.09  geschlossene Va

13.12.09  geschlossene Va

17.12.09 geschlossene Va

18.12.09   geschlossene Va

19.12.09  geschlossene Va

20.12.09  geschlossene Va

23.12.09   geschlossene Va

24.12.09  geschlossene Va

25.12.09  geschlossene Va

26.12.09  geschlossene Va

Januar 2010

1.1.10 geschlossene Va

9.1.2010 geschlossene Va

11.1.10  geschlossene va

über Simonetta (Presse, Referenzen etc.) *Simonettas Fakten

über das Duo Harfe/Cello: Das Duo Ginelli/Hammer

It have been quite a long time I wrote on this blog… I’ve really been busy in this period… but the efforts have been payed.

As many of you know I’m a software dev, and from May I’ve covered the role of Project Manager of a .NET solution for Domain Parking. This project took a part into Zanox 1.000.000€ contest and… I won… better to say my company, my team and I won….this won’t change my life a lot (more or less nothing but since May I was a simple developer…and It’s awesome for me…)

You can check the context winner here, I’m currently working for triboo (following the link you can go to the project website)

Now the can’t-miss-picture (I’m the 4°th from rigth)

I wish to dedicate this goal to my Family, my girlfriend Monica, my Team (for having followed me in my rape to DB, code) and a very very special thank to Mario Cannistrà (my previous Project Manager when I was working on IRB projects), he taught me how to face problems in coding and how to manage resources… he’s not an extraordinary person, a splendid colleague but also a true friend… Thanks Mario!

1 Mio EUR Contest Finalists: MindMeister
Posted by swa in Web Services Contest, October 29th, 2008
We want to introduce the finalists of the 1 Million Euro zanox Web Services Contest 2008 to the public. They made it out of ca. 150 to be invited to present their business model at the Finale of the 1 Mio EUR zanox Web Services Contest 2008.

MindMeister – Online Collaborative Mind Mapping

MindMeister (http://www.mindmeister.com) is the market-leading collaborative online mind mapping and ideation tool. Launched in May 2007, the site
had attracted more than 140,000 subscribed users since going live and won several prestigious awards.
MindMeister is at the forefront of Office 2.0, a trend of moving productivity tools online, which was initiated by Google with its well-established “Docs” suite. Such applications take advantage of the
possibilities of the Internet to allow for real-time collaboration of globally distributed users, just through a standard web browser.

MindMeister achieves this for the world of mind mapping, a fast-growing structural thinking and brainstorming technique even better fitted for collaborative use. MindMeisters benefits comprise
easy of use, online and offline availability, real-time-collaboration, and sharing. It innovates the way you take notes, brainstorm, or plan your projects. MindMeister – a solely browser-based software service – takes out the hassle of maintaining software installs for usage in organizations like schools or enterprises.

With its latest v3 release MindMeister introduces the concept of WikiMaps (a super-easy collaboration mode), an animated History View, much improved Task-Management, and its own file format.

Working with a performance based ad network can make you a superstar, or can get you in the hot seat quicker than you can say Vonage.

Here are a few tips that will help you as the advertiser get back into the control seat. Networks have a tendency to promise the moon, and deliver a hunk of cheese. Don’t let this happen to you. Work closely with the right partner and you’ll reap the rewards. Give up that control, and they will send you a bag full of useless leads that will kill your entire marketing budget. Be smart – understand your allowable acquisition and get in front of a few different networks. Ask lots of questions and insist on the following – and you’ll be fine.

1. Demand full disclosure and transparency – If your brand is large enough they will offer it. If not, find a partner that will. You need the control of knowing where your ads are running.
2. Request certain hand selected publishers receive a higher payout (at the networks expense – reduced margin) to drive more volume.
A. Make sure payouts are listed privately – so you don’t anger other publishers running the offer
3. Insist that the appropriate checks and balances are in place
A. List the number of leads you’re willing to pay for in a set time frame – ie, if a publisher generates 2000 leads over the weekend, but you’ve capped the offer at 1000 leads – you’re not held responsible – PUT THIS IN WRITING IN THE CONTRACT
4. Set weekly conference calls – If you think there’s nothing to discuss, think again – something ALWAYS comes up
5. Don’t be bullied into unfavorable payment terms – Networks are HIGHLY competitive, and they need your business.

Go get em!

This week on Geek Cast - Shawn Collins goes solo while Lisa Picarille was away running her Social Media Marketing Summit. As usual Shawn does a great job covering new and exciting topics in the Affiliate Marketing world. I would however love to hear more about international affiliate marketing programs on the show. Although I’m obviously biased an an employee of a multinational such as zanox, I also feel that with the economy experiencing the current swoon, that we should be looking overseas for additional affiliates, and advertisers.

What are you thoughts? Do you think we need to focus internationally to avoid the economic crunch? Or do you think we’re just fine?

Let me know what you think?

Leading Online Marketing Company Aims to Raise Industry Standards with International Code of Behavior for Its Advertisers, Publishers and Service Providers Worldwide

NEW YORK–(BUSINESS WIRE)–zanox, a global leader in performance-based online marketing, today announced the company has released a comprehensive and detailed code of conduct for its global affiliate network as an industry measure toward establishing a rigorous benchmark for the affiliate marketing sector worldwide. Conceived as an industry-wide call to action, the zanox Code of Conduct will be implemented across the company’s network including advertisers, publishers and service providers.

“As the market leader in Germany, where our headquarters is based, and a global player with more than one million sales partners worldwide, we feel we’re in a position of special responsibility for the affiliate marketing sector,” said Thomas Hessler, founder and CEO of ZANOX.de AG. “With the zanox Code of Conduct, we have the opportunity to promote effective quality standards and are proud to stand up for the entire industry.”

The zanox Code of Conduct governs clear quality standards, content descriptions, technical functionality and sanctions for potential infringements in a way that is completely transparent to all participants. In order to develop the new Code of Conduct, zanox referenced numerous international standards such as the ICRA vocabulary, which was established by the Family Online Safety Institute (FOSI). Additionally, as zanox’s global footprint spans more than 200 countries worldwide, the company also took into account the different national legal systems and privacy standards of its global target markets.

“zanox has been at the forefront of the online marketing revolution over the past eight years and recognizes the importance of complete transparency throughout the network,” said Christopher Dessi, VP of Advertiser Sales, North America. “We’re thrilled to be taking our dedication to quality standards to the next level and hope to set a positive example for our esteemed industry partners and colleagues.”

Since the company’s founding, zanox has been dedicated to promoting ethical practices and has taken measures to ensure compliance to its code of behavior, including continuously developing and implementing abuse prevention systems. In addition, zanox created a third-party legal framework and established an internal zanox NetworkWatch team to consistently monitor all activity within their extensive global network 24 hours a day.

About zanox

zanox is the market leader for performance-based multichannel commerce and provides a global platform for efficiently marketing products and services on the Internet. zanox’s online marketing services include affiliate marketing and search engine management as well as email marketing and customer loyalty programs.

zanox was founded in 2000 by CEOs Thomas Hessler, Heiko Rauch and Jens Hewald and employs more than 350 people. Headquartered in Berlin, zanox operates offices in the United States, UK, Netherlands, Italy, Spain, France, Poland, Scandinavia and China. More than 2,000 prestigious international companies across the business sectors – TIMES, Travel, Retail & Shopping, as well as Financial Services – utilize the zanox network.

Since 2007, zanox has been part of the Axel Springer and PubliGroupe. Axel Springer is Germany’s biggest newspaper publishing house and third-largest magazine publisher. PubliGroupe AG is an independent, internationally leading marketing, sales and service group for media and advertisers, supporting these in implementing their communication and media strategies with marketing and technology services.

Press release

OMD 2008 – zanox Rolls Out Red Carpet Treatment For Affiliates with New Publisher Campaign at Germany’s Largest Online Marketing Event

- New Affiliate Marketing Features: Landing page optimisation for all professional SEM publishers; Intuitive Web 2.0 user interface
- Massive extension of zanox Web Services; Integrated solutions for mobile marketing
- Presentation of zanox Publisher VIP Club

New York, New York – September, 2008 – zanox, the leading provider of performance-based online marketing in Germany, unveiled several product upgrades last week at OMD (Online-Marketing Düsseldorf – Hall 10, Booth A22), Germany’s largest online marketing event, which will make it easier for affiliates in the zanox network of publishers to monetize their Web sites’ traffic. The new zanox publisher campaign is focused on enhancing the features of zanox’s affiliate marketing services as well as massively extending the zanox Web Services platform. Additionally, the company announced plans to launch a new VIP Club for its publishers. With its specialised industry-specific expertise, unrivaled international reach, first-class 24/7 service and a modern “open company” philosophy, zanox aims to become the global publisher network of choice.

Landing Page Optimization
A highlight to professional zanox publishers worldwide, the new zanox landing page optimization service has undergone a period of intense development and successfully completed its testing phase. Launching this week during OMD, the software tool offers all publishers specializing in search engine marketing extensive optimization options with respect to keywords and landing pages. Its performance analysis features allow for detailed monitoring of expenses for SEM campaigns, thus increasing revenue from zanox affiliate marketing. In addition, the new landing page optimization provides publishers quick and easy access to valuable information such as how well additionally purchased traffic is actually converting, which search engine keywords are generating revenue through which pages, or which keywords should be watched closely or better be replaced. Professional zanox publishers can employ this solution at no additional cost if they have a Google AdWords account.

zanox Web Services and Mobile Marketing Solutions
In addition to the landing page optimization, zanox will extend its unique Web Services platform to include all business-related zanox publisher functionalities. This transition will enable zanox affiliates to target campaigns with greater precision, deepen customer relations and, for publish-ers, automate and streamline established processes. Thus, zanox will be providing ideal pre-requisites to monetize their Internet and mobile applications and Web sites.

In order to simplify the process of entering the rapidly growing segment of mobile marketing, zanox provides easy, integrated solutions that conform to the Mobile Marketing Association’s standards. zanox’s “mobile device recognition” provides suitably formatted banners automati-cally while using this system extension.

New Generation of Publisher Statistics
zanox is entering the closed beta phase for a new generation of publisher statistics. Using its convenient analysis and control tool, professional zanox publishers will be able to freely create their own custom report templates, no longer limited to default reports, providing publishers detailed insight as to how individual programs and banners are performing. Additionally, the use of advanced Web 2.0 technology allows for a very intuitive user interface.

zanox VIP (Very Important Publisher) Club
In addition to the features and services already mentioned, zanox will present its new VIP Club at OMD. Officially scheduled for launch January 1, 2009, the new VIP program will give publishers with outstanding success access to exclusive premium services.

ZANOX.de AG will be at OMD in Hall 10, Booth A22.

Important links:
zanox affiliate marketing: http://www.zanox.com/en/publisher/products/prm.html
zanox landing page optimisation: http://www.zanox.com/en/landingpages/
zanox Web Services: http://www.zanox.com/en/publisher/products/web_services.html
zanox blog: http://www.zanox.com/en/blog

About zanox
ZANOX.de AG is leading the German market for performance-based online marketing and has established a strong presence in all core markets around the world. More than 2000 prestigious international companies rely on the zanox affiliate marketing network and sector-specific exper-tise in all sectors where innovation is taking place, such as retail and shopping, travel, T.I.M.E.S. (telecommunications, internet, media, entertainment, software) and financial ser-vices.

Affiliate programs provide companies with global solutions for efficiently marketing their prod-ucts and services on the Internet. zanox attaches great importance to the quality of its affiliate sites and to continuously educating their owners, who are in addition being motivated by fast and transparent compensation. zanox’s technological lead becomes manifest in its currently running 1 million euro idea contest for new applications based on its affiliate web services.

In addition to its 24 branches in foreign countries, zanox’s international focus is strengthened by its Global Alliance Partner (GAP) program. Furthermore, in June of 2008 the GAP campus op-ened its doors at zanox headquarters in Berlin to serve as an international meeting point for de-velopers and designers.

Since 2007, 60% of zanox have been owned by Axel Springer AG and 40% by PubliGroupe. Axel Springer AG is Germany’s largest newspaper house, ranks third among her magazine pub-lishers and is also one of the leading European media companies. PubliGroupe AG is an inde-pendent, internationally leading group offering marketing, sales and services to media and ad-vertisers, which it assists in the implementation of their communication and media strategies by delivering marketing and technology services to them.

In an interesting twist, my former employer Epic Advertising (former AzoogleAds) has appointed Robert Wilson Senior Vice President and General Manager, Europe. It wouldn’t be so interesting to me if Rob weren’t my boss here at zanox, up until a few weeks ago. Yikes.

I wish Epic Advertising the best with their new hire. Robert Wilson is one of the best in this business. Rob has laser focus that can cut through the clutter. He has an ability to execute that I’m certain Don Mathis and the rest of the team at Epic Advertising will be thrilled to support. Rob is certainly the right guy for the job, and I see him fitting in well to culture that the Epic Advertising team has fought so hard to cultivate.

This is a definitive move for Epic Advertising, who up until now have not made any major moves abroad. This indicates to me that they see huge potential in EMEA. I’m thrilled to see this move, and excited to see what unfolds in the coming months. The move supports my theory that major US business HAS to move abroad to not only survive but thrive.

See the PR Wire below:

Epic Advertising Appoints Rob Wilson

Former Zanox and 24/7 exec appointed to lead company’s European business

LONDON–(BUSINESS WIRE)–Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that it has appointed international online marketing veteran Rob Wilson to the position of Senior Vice President and General Manager, Europe. Mr. Wilson will be based in London, England, and will start his new post on October 16, 2008.

In his position at Epic Advertising, Mr. Wilson is responsible for the further development and general strategic oversight of the company’s European-based businesses. He will also oversee all operational facets of the European-based division, including office expansion and staffing, as well as strategic oversight and P&L.

Prior to joining Epic Advertising, Mr. Wilson served as Regional Director for the US and UK markets for Zanox, a performance marketing company headquartered in Berlin. During his tenure at Zanox, Mr. Wilson maintained full P&L responsibility for the company’s English-speaking markets, and was critical in growing the UK market dramatically within a year. Additionally, Mr. Wilson championed several operational improvements including implementation of a revised set of Key Performance Indicators and a management restructure, while also leading a project team for the company’s Search Engine Marketing business.

Prior to Zanox, Mr. Wilson held several notable posts during his career. Most recently, he was the Managing Director, Europe for 24/7 Real Media, possessing full P&L responsibility over its European businesses. Previously, Mr. Wilson was the Director of Editorial & Customer Operations, Europe, for Yahoo! Search Marketing, where he was responsible for the creation, growth and continuous management of YSM’s European operations center. His impressive career also includes positions with Lexmark, One Direct and Guardian Direct Insurance. Mr. Wilson graduated with Honors from the University of Teesside in the United Kingdom, with a BA in International Business IT.

“Rob brings over a decade of experience in international business, sales, marketing and operations to our company,” said Don Mathis, CEO of Epic Advertising. “He has effectively combined strategic management skills with a proven track record of innovation and the rapid development of online and media businesses. He is a perfect fit for our company as we build upon our European presence and continue our journey towards being a dominant global player in the online marketing industry. We are fully confident Rob will help to lead this area of our company’s expansion and we’re excited to have him on our team.“

About Epic Advertising:

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 35,000 publishers in its highly-acclaimed Azoogle Ad Network, Epic provides its advertising partners with performance and direct response marketing services, media planning, branded marketing campaigns and a targeted, worldwide online reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus, July 2008) and being named a 2008 Inc. 5000 company.

Epic Advertising is headquartered in New York, with offices in San Francisco and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

Dekoniunktura w światowej gospodarce będzie miała negatywny wpływ na rynek reklamy online w przyszłym roku. Kwestią otwartą pozostaje: jak mocno ją odczujemy oraz kto wyjdzie z tej potyczki z tarczą?

Perturbacje na rynku reklamy w dobie spowolnienie gospodarczego na świecie, a także w Polsce są czymś oczywistym. Niestety branża marketingowa wraz z reklamową już odczuwają jego skutki. Wydaje się, że w najmniejszym stopniu obecny kryzys negatywnie wpłynie na budżety telewizyjne i internetowe.

Reklama online do tej pory rozwijała się najszybciej, zarówno na świecie, jak i w naszym kraju. W Polsce w zeszłym roku jej wartość zwiększyła się do poziomu blisko 750 mln zł, ustanawiając historyczny rekord i „bijając” po raz pierwszy wartość rynku reklamy radiowej. Na marginesie, choć wynik zacny to w porównaniu z wartością rynku reklamy online za granicą co najmniej skromny. W 2007 roku jego wartość na największym rynku europejskim – angielskim – wyniosła w przeliczeniu około 17 miliardów złotych, a w USA blisko 70 miliardów złotych. Liczby te uświadamiają, jak wielki potencjał rozwojowy drzemie w naszym rynku.

Pomimo kryzysu prognozy dla rynku reklamy online na 2009 rok są nadal optymistyczne – przynajmniej te dotyczące Polski. Szacuje się, że dynamika wzrostu wyniesie w przyszłym roku ok. 30% – mówi Maciej Wyszyński, szef polskiego oddziału zanox, dyrektor sprzedaży na Europę Centralną i Wschodnią. Jednak w USA prognozuje się już tylko jednocyfrowy wzrost.

Wydatki na reklamę online w USA

Źródło: eMarketer, listopad 2008

W Europie kryzys w największym stopniu dotknie Wielką Brytanię. Międzynarodowy Fundusz Walutowy estymuje, że Zjednoczone Królestwo odnotuje w 2009 roku ujemny wzrost gospodarczy na poziomie minus 1,3% PKB. W rezultacie wydatki na reklamę online w przyszłym roku będą niższe niż dwa lata wcześniej – dodaje Wyszyński z zanox.

Wydatki na reklamę online w Wielkiej Brytanii

Źródło: Jupiter Research, grudzień 2008

W konsekwencji wiele budżetów reklamowych zostało już zredukowanych, a w najlepszym przypadku pozostawiono je na poziomie roku obecnego. Aktualnie marketerzy nie są skłonni do podejmowania ryzyka i koncentrują się na sprawdzonych działaniach. Na szczęście internet wydaje się być zwycięzcą tej potyczki – uważają eksperci z Praktycy.com. Wynika to m.in. z faktu, że reklama internetowa jest mimo wszystko najtańsza, a ponad to najłatwiej i najszybciej można mierzyć jej efekty. Co ważne, reklama online jak żadna inna oferuje liczne innowacyjne formy i modele rozliczeniowe. Wśród nich coraz większą popularnością cieszy się model „płać za sukces”, w którym reklamodawca płaci tylko w przypadku realizacji sprzedaży. Na tym przecież zależy najbardziej reklamodawcom, zwłaszcza w momencie kryzysu.

Nie dziwi zatem podejście amerykańskich marketerów, którzy w ramach optymalizacji budżetów „przesuwają” miliony dolarów z reklamy tradycyjnej do internetowej. Na pewno w 2009 roku będziemy mieli do czynienia z podobnym zjawiskiem także w Wielkiej Brytanii i Polsce.

Więcej na temat analizy: http://praktycy.com/