ZUJI is having a promotion which entitles you to a book called Dummies Guide to Holiday Planning (written by ZUJI – who else?) – worth $19.90. But the main goodie isn’t this, but rather…

That it gives you $50 discount off flight, hotel and package bookings on ZUJI when you complete reading.

FREE Super Saver Shipping of the $50 ZUJI voucher certificate to your inbox within 7 days.

Which simply really means that by clicking here gives you $69.90 worth of free goodies.

Yay! Everybody wins~~ Enjoy that $50!

“That’s why we’ve decided to remove all booking fees. Australian travelers spend over $22m a year paying online booking fees and we think this would be better spent getting on the road, in the air or across the ocean. To show your support all you have to do its become a fan on facebook, luckily you don’t have to remove your pants!”

Caused a bit of a ster in Martin Place this morning. I was there to capture it…

http://www.facebook.com/zujiAU?ref=ts…

:: JUSTIN

Uma companhia de viagens Australiana resolveu fazer uma campanha bem interessante. Durante a crise, a primeira coisa que as pessoas cortam de seus orçamentos são as viagens. Eles decidiram ajudar as pessoas a economizar, produzindo produtos a um custo baixo, para que elas pudessem viajar. Uma campanha bem interessante.

Det nærmer seg Cannes, og Mediamann skal følge Mediekategorien med argusøyne. Av det jeg har sett av fantastiske medieideer til nå i år, må dette være en favoritt. Snakk om å skaffe seg relevant oppmerksomhet. Reiseselskapet Zuji i Australia innså at folk reiser mindre som følge av finanskrisen. Så i stedet for en vanlig reklamekampanje, bestemte de seg for å selge produkter folk trenger hver dag – til latterlig lave priser. Slik at folk skulle få råd til å ta seg ferie. For en fantastisk ide! Og mange vil vel også si for en fantastisk kunde. Jeg vet ikke. For det kan da ikke være så vanskelig å si nei til noe så bra? Eller?

PS. Har du en annen favoritt, meld deg på i diskusjonen

Western Pacific Travel -for Airline Tickets

http://jacobsohn.googlepages.com/

An Australian online travel agency sold tins with beans for only 10 cents.  People would save money and could spend it on their holidays..

We can do this better. What about ZXZW Beer cans for only €0,20? You only have to promise you’re visiting ZXZW 2009

ZUJI est un voyagiste en ligne. Ils pensent que les gens devraient prendre plus de vacances. Jusque là rien, de neuf … beaucoup pensent comme eux.
En revanche, ils se positionnent comme “A company that is helping holidays happen“. Et voici leur proposition :

Je vous laisse réfléchir au modèle économique de cette marque, et vous faire une opinion de leur stratégie de communication.
Pour ma part, je crois que prendre des risques, ça donne des choses vraiment intéressantes.

Vous pouvez trouver ici un résumé de la campagne orchestrée par The Hallway

Posts van andere blogs overnemen is niet direct m’n ding, maar deze kon ik niet laten liggen. Ief zette een tijdje geleden een post op z’n blog over Zuji, een low-cost online reisbureau, maar zoals we allemaal weten is low-cost vliegen iets van 1998. De stijgende olieprijzen hebben de enige USP van deze categorie reisagentschappen de kop ingedrukt. Zuji kan niets doen aan die stijgende prijzen, dus is er maar één oplossing: de andere producten goedkoper maken. Een product lanceren buiten je eigen categorie is normaal a big nono, maar deze is (voor mij allesziens) écht genius.

Tah Dah! My turn to visit Singapore again after my last visit in April!  Surprising enough, when I was searching from my personal favorite online traveling web site (Zuji), I found this deal to Singapore in the Summer holiday for only HK$1050, round Trip plus tax!

 My favorite timing as well, letting me to leave office on Friday Night, have the dinner on the flight, rest and wait to meet my girl for the weekend!  For the return flight, 6:40am, making it the perfect time to get the ride from Uncle to fetch me to the airport, and then I could be in office again before 12pm!

Lovely schedule. I wish I could stay longer.  However, its the annual schooling season during that period of time and I shall not leave the office too long!

This is such a great idea that I think I just pooped my pants just a little. How do you save people money? Forget cutting your costs, because that’s not possible when it comes to travel. Gas. Flights. Travel. Stay. Food. But people shouldn’t forget the holidays. Their holidays. A small celebration of being able to leave their home and happily stay somewhere else. Save people money on other products they buy. How? Create them. Make them. Brand them. Sell the cheap. Beans. Toilet paper. Everything. Great idea.  

Great Job, Creatives

Credits: Ad campaign from Australia done by Happy Soldiers, Sydney.

It’s not the destination, those wise souls say; it’s the journey. But in the case of Travelocity’s Australian offshoot Zuji, it’s not even the journey. The really important thing is that which leads you to said journey. In short, it’s the beans. The incredibly cheap beans.

Zuji has taken a fantastic approach to building their brand in the land where beer does flow and men chunder. Forget the siren song of exotic destinations. Forget ease of use or convenience or travel guarantees. Zuji and their agencies The Hallway/Happy Soldiers figured out that what people could really use is a little help saving up to get away. Which, come to think of it, is kind of the same strategy Teri Garr came up with in “Mr. Mom” for the tuna fish client. And if it’s good enough for Teri, it’s good enough for us.

The basic idea is this. Zuji actually made a line of canned beans and offered them for sale at just ten cents a can. On the label (and in supporting advertising) you got the story that Zuji is helping you save cash to fund your holiday. More details here, if you’re interested. Or there’s the supporting video Zuji put out that says it all quite nicely, including their plan to offer up other cheap basics like toothpaste and toilet paper. It’s all wrapped up with a simple, smart line: Helping holidays happen.

Nicely done.

My new entry over at CNET Asia Community Blog is up. This week’s entry, “Web Wednesday Hong Kong”. Click here for the link.

The next Web Wednesday Hong Kong social mixer will be held on 5 December and will be featuring Mr. Sean Seah, General Manager of ZUJI at their sofa session interview and he will be sharing the ‘ins and outs’ of running an online travel company in Hong Kong, a busy city where people are used to calling up their travel agent for deals.

For more details on the event, visit the Web Wednesday Hong Kong website or click on their Facebook event page.