The story of Barack Obama’s data-driven campaign approach is still being told. Building on their 2008 success, the Obama data junkies assembled a truly astounding, state-of-the-art framework to microtarget advertising and fundraising appeals to the individual level. 357 more words
Tags » 2012 American Presidential Election
2008’s “hope and change” morphed into “Big Data” in 2012:
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In fact, the tech side was the only part of the Obama operation that could credibly be framed as a throwback to the old Hope and Change: Despite the slash-and-burn quality of the Obama reelection campaign as seen by America’s television viewers, the president’s 33 million Facebook fans “were experiencing a whole different campaign that was largely positive,” Goff explained at Harvard.
A little hyperbolic, to be sure, but essentially the same point I was trying to make. 9 more words