Tags » Above The Line

2016: Above the Line

2015 is coming to an end. How would you score yourself in the following:

  • Personal Development (physical, mental, emotional, spiritual)
  • Professional Development (career, competency, relationship)
  • 298 more words
Healthy Life Style

7 Ways to Make Radio Campaigns More Effective (and Less Annoying)

Most radio ads in the UAE make me cringe. The majority of listeners, myself included, will simply flip channels when ads come on. Very few ads are interesting enough to keep my hand away from that dial. 608 more words


How checklists stop arguments

As some of you will know, I love taking our camper van out for the weekend to get away from it all.

If the weather looks good in the middle of the week, we can just decide to book up a site and take off on the Friday afternoon. 379 more words


Clearly For Men

To launch Clear for Men shampoo. At the time, Clear was the first to introduce male-specific grooming products. We needed to establish the reasons for men using gender specific toiletries. 66 more words


Careful with That Accelerator

To communicate the launch of the Jetta 1.4L TSI with a strong promise. It’s a powerful car that runs like a 2.3L, yet is efficient as a 1.4L. 76 more words