To launch Clear for Men shampoo. At the time, Clear was the first to introduce male-specific grooming products. We needed to establish the reasons for men using gender specific toiletries. 66 more words
Tags » Above The Line
When Domino’s Pizza approached the agency for a creative pitch, the brief was to differentiate DP from its competitors. They wanted the brand to be associated with fun while not forgetting that their primary communication was to sell great-tasting pizzas. 57 more words
Volkswagen was to become the founding partner of Esplanade–Theatres by the Bay, a centre for performing arts in Singapore.
With VW Beetle being the most iconic series in the Volkswagen fleet, naturally its unmistakable shape was used to denote slurs in music notes. 38 more words