Tags » Above The Line

Clearly For Men

Background
To launch Clear for Men shampoo. At the time, Clear was the first to introduce male-specific grooming products. We needed to establish the reasons for men using gender specific toiletries. 66 more words

Digital

Careful with That Accelerator

Background
To communicate the launch of the Jetta 1.4L TSI with a strong promise. It’s a powerful car that runs like a 2.3L, yet is efficient as a 1.4L. 76 more words

Above-The-Line

Have You Got The Nose For Domino's?

Background
When Domino’s Pizza approached the agency for a creative pitch, the brief was to differentiate DP from its competitors. They wanted the brand to be associated with fun while not forgetting that their primary communication was to sell great-tasting pizzas.  57 more words

Above-The-Line

Legato

Background
Volkswagen was to become the founding partner of Esplanade–Theatres by the Bay, a centre for performing arts in Singapore.

Idea
Legato

Execution
With VW Beetle being the most iconic series in the Volkswagen fleet, naturally its unmistakable shape was used to denote slurs in music notes. 38 more words

Above-The-Line

Health

My Values


My New Zealand Hero

Hauora


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Health

If my wife says it's good, then it's good!

And that’s not me being flippant!

She has an uncanny knack for seeing through the ‘noise’ of life to notice what’s of value or not. 179 more words

Team