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Kraft Has A Tearjerker Of An Ad About Parenthood

Earlier this year, Kraft Macaroni & Cheese had a lighthearted campaign about parenting foibles, emphasizing that parents aren’t perfect. Now, Kraft has a more serious campaign, dubiously called “Family Greatly.” Despite the stupid name of the campaign, the first long-form spot is quite touching. 46 more words

TWINKIES AT HOLIDAY DINNER MAKE SENSE ... IF YOU'RE MARSHMELLO

Hostess Brands, which saw its comeback buoyed by people’s nostalgic cravings for Twinkies, now has a faceless DJ to thank for its latest signal boost. 217 more words

2017

Avocados from Mexico Returns to Super Bowl Highlighting Food's Versatility

Avocados From Mexico is returning to the Super Bowl for the fourth consecutive year, continuing its effort to stick out in people’s minds as they’re busy sticking chips into bowls of guacamole. 165 more words

2017

Tito's Handmake Vodka Tops Ad Age's Marketers of the Year

Nicole Portwood still remembers a phone call she made several years ago to lobby a music festival to accept the vodka brand as a sponsor. “I got the cold shoulder,” says Tito’s VP of brand marketing. 304 more words

2017

GM BRINGS DUNKIN' DONUTS, STARBUCKS ORDERING TO CARS

General Motors is launching a new in-vehicle app named Marketplace that will allow drivers to pay for goods such as gasoline or coffee and schedule service through their infotainment systems. 191 more words

2017

DOMINO'S WILL NOW 'INSURE' YOUR PIZZA AGAINST DISASTER

Disasters can strike anywhere — even with your pizza. It could get cold, or the dog could eat it. It could fall into a puddle or get run over by a bus. 160 more words

2017

JIM BEAM GOES A.I. FOR THE HOLIDAYS WITH AN 'INTELLIGENT BOURBON DECANTER'

Having unveiled its own version of a smartwatch last year, Jim Beam gets in on this year’s holiday gift must-have with a bourbon-themed version of a digital home assistant. 102 more words

2017