Tags » Ad Age

HOW EGGO IS PLAYING UP ITS MOMENT IN THE 'STRANGER THINGS' SPOTLIGHT

Eggo clearly doesn’t want to “L’Eggo” of its tie to “Stranger Things.”

Leading up to the second season of the popular Netflix series there’s an Eggo-branded “Stranger Things” spoiler blocker, recipes tied to each of the upcoming nine episodes, do-it-yourself costume pieces made with Eggo boxes, an Eggo waffle truck for the the “Stranger Things” premiere and “Stranger Things” toasters and Eggo waffles are making their way to influencers. 148 more words

2017

STOUFFER'S TRIES WARMTH TO SELL ITS FROZEN FOOD

What are you hungry for?

That question is the center of a new master brand campaign from Stouffer’s, which wants to assert its position in the lives of people trying to succeed and who might want a little help making dinner. 222 more words

2017

MULLENLOWE L.A. BAGS WHOLE FOODS CREATIVE ACCOUNT

Nearly two months after it was acquired by Amazon, Whole Foods Market has hired a new creative agency, according to people with knowledge of the matter. 239 more words

2017

Online Panel Quality: Still Unaddressed Issue | RBDR

October 2, 2017. Today on RBDR:

At Advertising Week, there was widespread discussion about the panel quality and appropriateness of any given panel for a survey situation. 135 more words

RFL Communications

Perhaps Ad Age Should Stick to Covering Advertising

By Edward M. Bury, APR (aka The PRDude)

On this last day of September, the month that the Public Relations Society of America (PRSA) makes a concerted effort to promote… 348 more words

Coca-Cola's Corporate Brand Campaign Moves Beyond Soda

Since James Quincey took over as Coca-Cola Co. CEO in May, the company in earnings calls and investor presentations has been selling itself as a “total beverage company” with a product portfolio that goes beyond its namesake cola brand. 96 more words

2017

Capri Sun Taps Kids and John Legend for No-Added-Sugar Line

For years kids have tried to convince their parents to buy drinks such as Capri Sun, and for years many parents have resisted because of the added sugar. 102 more words

2017