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This Johnnie Walker Ad Features the Brand's First Female Protagonist

Ad From Brazil Encourages a Millennial Audience to Forge Their Own Path.

A new campaign for Johnnie Walker in Brazil features the first-ever female main protagonist for the brand, as it aims to bring its “Keep Walking” platform to a younger millennial audience. 78 more words


Bud Light is the Antidote to 'Overwhelming' Craft Beer Selection, Says Bud Light

Bud Light, which has struggled amid the craft beer revolution, has a new message for drinkers: Simple beer is good, too. In new ads the nation’s largest brew touts its “four essential ingredients” — water, rice, barley and hops — while poking fun at more complex brews with depictions of absurd concoctions like a beer garnished with a lobster claw. 46 more words


Chobani Refocuses Marketing and Sales Around Demand Creation

Ten years ago, newcomer Chobani was excited when a small Long Island grocer became the first to stock its Greek yogurt. Then came another. And another. 88 more words


This Wine Brand Wants Hardcore Bikers Drinking its Rosé

After a long day on the Black Hills Run on the back of a Harley at one of the most popular motorcycle rallies in the country, bikers historically favored a beer or a stiff drink. 79 more words


A Craft Brewer's Answer to Trump: A Cross-Border Bar

Tecate Light took a shot at Donald Trump last year with an ad that mockingly proposed a beer wall along the U.S.-Mexico border. Now a craft brewer is going one step further, saying it wants to build a real bar straddling the border. 49 more words


Fanta revives The Fantanas mascots with a twist

After a six-year hiatus, The Fantanas — a song-and-dance group promoting Coca-Cola’s Fanta soft drink brand — are returning, as reported by Ad Age. While The Fantanas have been out of commission since 2011, Fanta has had a strong showing in an otherwise flat soda market, with industry trade Beverage-Digest ranking it as the fastest-growing brand within the largest sparkling U.S. 14 more words


Papa's Got a Brand New Brag

Nation’s Fourth Largest Pizza Chain Cranks Up its Marketing Machine

Leah Pritchett often hits speeds above 320 miles per hour. Even off the track, the drag racer has been known to drive in a triple-digit range. 61 more words