Tags » Ad Age
Sponsorships, endorsements, and product placements have become a staple in marketing budgets. Whether motivated by making a positive impact through a nonprofit event sponsorship or spurred by hopes of making it big by getting your product “in the right hands,” marketing has its place and time. 648 more words
Creative work that drove results. Double-digit revenue growth. Throwing open the doors to reinvention.
That was the formula that propelled ten agencies to the heights of this year’s… 499 more words
Written by Peter Portanova, Project Analyst for Source One Management Services
The concepts of reach and frequency have long guided the way marketers approach advertising, and when multiplied, they provide the calculation for Gross Rating Points (GRPs) to measure and evaluate the success of your campaigns. 1,138 more words