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The New Digital Advertising Ecosystem Part V: Programmatic goes Global

The programmatic revolution knows no borders. The same transformation that North American and European ad markets have seen recently is now showing up in markets around the world – including Asia – as global marketers embrace programmatic. 84 more words

Programmatic

Weekly Recap 7.13.15

It’s Monday! And boy, am I struggling! Can’t we make the weekends one day longer? In case you’re running a bit behind like me, here’s what you missed last week in this week’s recap. 156 more words

Digital

Levi’s Recruits Alicia Keys to Sell Women’s Jeans

The iconic maker of jeans is debuting a new women’s collection that covers a range of styles for different body types, and the company has minted a new brand ambassador to lead the way. 188 more words

Levi’s recruits Alicia Keys to sell women’s jeans

The iconic maker of jeans is debuting a new women’s collection that covers a range of styles for different body types, and the company has minted a new brand ambassador to lead the way. 188 more words

Retail

Pizza Hut Challenges the Selfie!!!

In a hilarious video that I’m sure will go viral, Pizza Hut pokes fun at something we all can relate to…. Taking too many selfies!!! This video will be successful to many reasons. 127 more words

Advertising

A Hefty Risk with Big Reward

By: Caroline Lee, Public Relations Specialist

Take a moment to watch one of these TV spots or two (they’re pretty entertaining; you might find yourself watching all three). 401 more words

Advertising

Marketers and agencies shift from services to platforms

By Seth Ulinski, Senior Analyst

Platforms represent a double-edged sword for marketers and agencies

Executives from Kraft Foods, IBM, Razorfish and Facebook joined Advertising Age (Ad Age) staff at the Ad Age Digital Conference to discuss the shift from services to platforms, including opportunities and challenges. 1,801 more words

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