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What if?

People work extremely hard to make ends meet with the hope of getting ahead. While our economy has rebounded, it’s still strained and we continue to have job layoffs and home foreclosures due to job losses and skyrocketing health care costs leaving families destitute. 735 more words

Focus groups. Your Neighbour's opinion. And witches. (Re-post)

I was sent this article from Advertising Age the other day. It revisits an issue everyone in our industry is painfully aware of – the puzzling tendency of clients to rely on focus groups to inform marketing decisions. 608 more words