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RESULTS, REVENUE, & REINVENTION: OUR LOOK AT THE AD AGE A-LIST

Creative work that drove results. Double-digit revenue growth. Throwing open the doors to reinvention.

That was the formula that propelled ten agencies to the heights of this year’s… 499 more words

The Hit Board

Sourcing Your Programmatic Buying Partner

Written by Peter Portanova, Project Analyst for Source One Management Services

The concepts of reach and frequency have long guided the way marketers approach advertising, and when multiplied, they provide the calculation for Gross Rating Points (GRPs) to measure and evaluate the success of your campaigns. 1,138 more words

Digital Media

Pitching Media in the Digital Age With Jessica Wohl, Food & Beverage Reporter, Ad Age

Recently our Chicago team invited Jessica Wohl, Food and Restaurant Reporter at Advertising Age, into its offices for a Lunch and Learn with the media team. 626 more words

Pitching Media in the Digital Age With Jessica Wohl, Food & Beverage Reporter, Ad Age

Recently our Chicago team invited Jessica Wohl, Food and Restaurant Reporter at Advertising Age, into its offices for a Lunch and Learn with the media team. 654 more words

Ad Age 2015 Data Conference Kinetic Social & Allen Gerritsen

I stepped on stage with Kyle Harty and Wick Vipond from Allen Gerritsen agency to discuss how social advertising is coming of age and Sunoco brand success across-social network campaigns. Check it out!

Don Mathis

Taxi TVs: in or out?

In Singapore taxi advertising is associated with taxi wrapping, but in cities like NYC back-seat taxi TVs have been in place for almost 10 years – and they are about to disappear with the recent vote of the Taxi and Limousine Commission. 27 more words

Advertising

NFL ad rates inflate

NFL advertising rates are blowing up for a league where Deflategate and other controversies don’t seem to be letting any air out of viewer interest. 133 more words

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