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Big Brands Slow to Adopt Meerkat and Periscope

Typically the bigger the brand, the longer it takes them to adopt the hottest new social app. Case in point: trendy live-streaming apps Meerkat and Twitter’s Periscope. 365 more words

Social Media

Pepsi Just Passed Diet Coke As The 2nd Most Popular Soda

Coke basically owns the market when it comes to the most popular soda. It was the most popular soda in the country last year and it’s pretty much #1 every year. 71 more words

Features

What if?

People work extremely hard to make ends meet with the hope of getting ahead. While our economy has rebounded, it’s still strained and we continue to have job layoffs and home foreclosures due to job losses and skyrocketing health care costs leaving families destitute. 735 more words

Focus groups. Your Neighbour's opinion. And witches. (Re-post)

I was sent this article from Advertising Age the other day. It revisits an issue everyone in our industry is painfully aware of – the puzzling tendency of clients to rely on focus groups to inform marketing decisions. 608 more words

Advertising

Tumblr Seeks to Use Video Digital Ads to Grow Revenue

Tumblr, a social media site purchased by Yahoo last year for just over one billion dollars, has set the goal of becoming a nine-figure revenue business by the end of 2015. 306 more words

Digital Advertising

Flo's Progressive Evolution

100th Ad Starring the Insurance Girl Launched This Week

By Ashley Rodriguez. Published on November 12, 2014. 0

Flo made her 100th ad appearance this week with a new campaign from Progressive agency-of-record Arnold Worldwide. 1,019 more words

Resting in the Clinton Hill area of New York City is stationed a four-bedroom, two-and-a-half bathroom house referred to as the “Brooklyn Patch.” It’s owners: the folks who “first are sour, then they’re sweet;” yes, Sour Patch Kids.

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