Tags » Ad Age

That’s Simple, not Simplistic

Within the industry it’s generally accepted that the best advertising is crafted around the simple expression of a brand.

If you’re not convinced you only need look at some great advertising. 378 more words

Fake websites & bots generated $1.5 million a month for one Florida fraudster

A Florida company was generating $1.5 million dollars a month in online ads using fake websites, according to Ad Age.  It wasn’t all that hard.  331 more words

Advertising

Friday Finds

  1. Am I the only one who likes the new Instagram logo?
  2. I would learn how to skydive if it meant getting to do this…
  3. 19 more words
Friday Finds

Ad Age Adds Adam Roseman to 40 Under 40 List

Marketing and advertising journal Ad Age named Los Angeles businessman Adam Roseman to their annual list of 40 Under 40 in recognition of his achievements in the marketing and advertising industry. 184 more words

China

How to Win in the Game of Sponsorships, Product Placements, and Endorsements

Sponsorships, endorsements, and product placements have become a staple in marketing budgets. Whether motivated by making a positive impact through a nonprofit event sponsorship or spurred by hopes of making it big by getting your product “in the right hands,” marketing has its place and time. 648 more words

Marketing

RESULTS, REVENUE, & REINVENTION: OUR LOOK AT THE AD AGE A-LIST

Creative work that drove results. Double-digit revenue growth. Throwing open the doors to reinvention.

That was the formula that propelled ten agencies to the heights of this year’s… 499 more words

The Hit Board

Sourcing Your Programmatic Buying Partner

Written by Peter Portanova, Project Analyst for Source One Management Services

The concepts of reach and frequency have long guided the way marketers approach advertising, and when multiplied, they provide the calculation for Gross Rating Points (GRPs) to measure and evaluate the success of your campaigns. 1,138 more words

Client Agency Relationship Management