Tags » Ad Age

Ocean Spray, After Decades with Arnold, Looks to Expand Agency Roster

After more than 20 years of working with Arnold, Ocean Spray is looking to shake up its agency roster.

SelectResources International is running the review. Arnold—which Ocean Spray credited five years ago with keeping its cranberry grower-owner advertisements “fresh”—is not believed to be defending the account. 104 more words

2018

How Quick-Serve Restaurants are Scaling the Food Chain

Lisa Mason stood outside a Chicago restaurant at 9:15 a.m. on a recent sunny Monday, where she would continue to wait for two hours. She wasn’t there for breakfast. 229 more words

2018

Johnsonville Goes All-American with its Latest Staffer-Created Ads

Johnsonville continues with its now two-year-old “commercials dreamed up by employees” strategy, this year with an all-American twist.

In the latest iteration of the campaign by Droga5, staff were asked to come up with ads that stress that Johnsonville is “made in the USA.” This was inspired by the company last year creating a limited run of t-shirts sporting a member-created slogan, “You Can’t Spell SaUSAge Without ‘USA.'” The shirts were a huge hit on the brand’s social channels. 176 more words

2018

Pepsi Cans Attempt to Reclaim Pop Culture Glory

Pepsi is putting images of two dead music icons on its cans this summer, reaching back once again to its pop culture glory days in an effort to boost sagging sales. 249 more words

2018

OKRP becomes Chili's AOR after strong project work

Chili’s Grill & Bar named O’Keefe Reinhard and Paul as its agency of record. The agency’s work has helped spark improvements in the chain’s sales and traffic. 226 more words

2018

HERSHEY GIVES MCGARRYBOWEN A PIECE OF ITS CREATIVE BUSINESS

Hershey Co. has given McGarryBowen a significant project while keeping its two creative incumbents on board, Ad Age has learned.

“Hershey has added McGarryBowen to its roster of agencies, which also includes Anomaly and  193 more words

2018

CHIPOTLE'S NEW CEO SAYS THE BRAND 'HAS BEEN INVISIBLE'

Chipotle Mexican Grill, to put it bluntly, “has been invisible.”

That’s the frank assessment CEO Brian Niccol issued more than once during his first quarterly call at the chain, which he joined in early March after running Taco Bell. 169 more words

2018