Tags » Ad Age

Snapchat Mobile App Install Ads: Swiping Over Tapping

In an effort to expand its slice of the social media marketing pie, Snapchat is expanding into mobile app install ads. The theory behind lots of Snapchat advertising is that the user is more engaged on Snapchat as opposed to passively scrolling through their Facebook newsfeed thus more likely to remember and respond to an ad. 207 more words

Social Media Marketing

Advertising Week New York '16

Last week I had the privilege of getting a student ambassador pass to Advertising Week 2016 in New York City. For those for you who aren’t familiar with Advertising week imagine a TED talk conference showcasing the world’s most creative marketing minds breaking down the latest revelations and innovations within the industry. 431 more words

Posts

TV Fall Season 2016 na mídia

Um post para compilar o que a imprensa está dizendo sobre as novas estréias:

Hollywood Reporter: dá um resumo sobre as estréias da TV aberta e… 89 more words

Clipping Semanal

Flog: failed content marketing

We live in a day and age where marketing, advertising and PR are key to communicating with customers. But the difference between now and 15-years ago is we are no longer just sending consumers messages, we’re engaging more than ever before and are having actual conversations with our audiences. 493 more words

That’s Simple, not Simplistic

Within the industry it’s generally accepted that the best advertising is crafted around the simple expression of a brand.

If you’re not convinced you only need look at some great advertising. 378 more words

Fake websites & bots generated $1.5 million a month for one Florida fraudster

A Florida company was generating $1.5 million dollars a month in online ads using fake websites, according to Ad Age.  It wasn’t all that hard.  331 more words

Advertising

Friday Finds

  1. Am I the only one who likes the new Instagram logo?
  2. I would learn how to skydive if it meant getting to do this…
  3. 19 more words
Friday Finds