The complex and varying science of marketing and, specifically, advertising agencies has always been an item of interest for me and thankful with the help of the extremely insightful lecture given by Mike Arbogast, the COO and Creative Director of… 501 more words
Tags » Ad Agencies
InnerAction Media Creative Director Fills Marketing Students in on Ad Agencies
There are many roles inside an ad agency. These roles have one person doing the work most of the time for what they are great at. 716 more words
Goodby Silverstein & Partners Wins Lead U.S. Creative Duties on Pepsi After Closed Omnicom Review
PepsiCo has concluded a review launched earlier this summer by naming Goodby Silverstein & Partners as the newest member of its creative agency roster.
The food and beverage giant 112 more words
“Advertising Agencies Are Not Dying. In Fact, It’s Quite The Opposite”, A Must Read!
If this is news to you, this read is recommended for you.
The delicate balance in being new-age ad agencies in Delhi is to understand the numbers that are given to you and helping consumers understand what it means. 512 more words
Despite a year warning, publishers and ad creators aren't ready for Flash ad end dates
The Interactive Advertising Bureau advocated for an end to Flash video ads by July 2017. Instead, it wants advertisers to use HTML5. Google jumped into the fray by stopping accepting Flash ads as of April and announcing an end to grandfathered Flash ads this July. 310 more words
Will Social Media Influencers Completely Replace Ad Agencies?
I read Influencers are the new ad agencies. I agree. In part.
When it comes to advertising, creativity is important, but relevance is everything. While traditional ad agencies are great at concocting engaging messages to grab an audience’s attention, social media influencers don’t have to grab — they already have a loyal audience waiting eagerly for their next post. 572 more words
