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Brand Equity excerpts (22/7/15)

Economic Times ( sister publication of Times of India ) comes up with supplement named ” Brand Equity ” on every Wednesday. It talks about Brands and Ad agencies, which paly major role in building brand value. 219 more words


Montreal's Sid Lee ad agency sold to Japanese group

MONTREAL – Sid Lee has been sold to a Japanese company in a deal intended to expand the Montreal advertising agency’s presence in Asia.

The company announced Monday that it has been acquired by Hakuhodo DY Holdings for an undisclosed price. 195 more words


Programmatic - Don't Hold the Elevator, Thank you

For decades Madison Avenue, when discussing the agency business, has lamented the fact that its chief assets ride down the elevator every night. Creatives talking about creative folks is the likely reference however, today it applies across account services and media. 59 more words

David Manchee

Whitepaper: Control Strategies for Web Handling

PLC, drive and motion-based functionality and architecture

There are several architectural strategies that can be considered for web handling drive system controls. Current industrial control platforms permit the web handling controls to be implemented in either a Programmable Logic Controller (PLC) (typically the same as the machine control), directly in the drive system, or through a motion controller. 628 more words

Press Releases

500ºF Electric Walk-in Oven

No. 901 is a 1200ºF (649ºC), electrically-heated walk-in oven from Grieve, currently used for heat treating at the customer’s facility.  Workspace dimensions of this oven measure 48” W x 60” D x 72” H.  189 more words

Press Releases

IN-CAMERA 1: Interview with Brian Griffin. Master of advertising photography.

I remember being in awe of this photograph when I first saw it back in the early 80s. So simple. So graphic. But also so painterly in its treatment of light and composition. 141 more words


The Car that Makes Electric Enticing

The Car that Makes Electric Enticing

In addition to getting 70 to 110 miles (113 to 177 km) on a single three-hour charge, its novel design allows drivers to use a single ­pedal to both accelerate and brake (press down to go, ease up to stop), which results in more energy – efficient driving. 66 more words