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Farewell to Seniors: Top Ad Agencies in Delhi that Totally Rocked it!

India is the world’s largest advertising country and it does a multi-billion dollar business each year. Its advertising industry is expected to grow 16.6% year-on-year. The industry no longer remains a small business and has evolved into a full-fledged industry. 446 more words

Buysiness - Advertising Agencies

Advertising Acronyms: How Many Do You Know?

We’re somewhat allergic to jargon but sometimes, there’s no getting around but to get it right. The use of acronyms is on the rise and it’s hard to keep up with all of them – the… 580 more words

Buysiness - Advertising Agencies

Honesty

In one of his acts George Carlin had a telling line about honesty, “Everyone appreciates your honesty until your honest with them. Then you’re an a**hole.” 291 more words

Advertising

Marketing Strategy: what is it really?

Many years ago, we heard the story of a consultant employed by Coca Cola to tell them how to transform the fortunes of the company. Apparently he roamed around for a while looking at the market, then returned to Coke’s owners and dropped an envelope on the boardroom table, picked up his check and said “Everything you need to know is in there.” 2,134 more words

Marketing And Advertising

I Support Diversity in Hiring

It seems that almost everything that Ad Age publishes lately both online and in print has some editorial devoted to the diversity issue. There are certainly plenty of comments about how women still do not have the same kinds of opportunities that men have in the broad field of marketing communications especially at the senior level. 274 more words

Advertising

GMTA News Of Note (Issue 2016-2)

Ann Arbor, Michigan – GMTA (German Machine Tools of America) represents various top-quality German and other metalworking machine builder companies, including Profilator GmbH, Praewema, K + G, Rasoma, FIMAT and BvL, as well as Arnold lasers and other equipment. 593 more words

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