The complex and varying science of marketing and, specifically, advertising agencies has always been an item of interest for me and thankful with the help of the extremely insightful lecture given by Mike Arbogast, the COO and Creative Director of… 501 more words
Tags » Ad Agencies
There are many roles inside an ad agency. These roles have one person doing the work most of the time for what they are great at. 716 more words
PepsiCo has concluded a review launched earlier this summer by naming Goodby Silverstein & Partners as the newest member of its creative agency roster.
The food and beverage giant 112 more words
I read Influencers are the new ad agencies. I agree. In part.
When it comes to advertising, creativity is important, but relevance is everything. While traditional ad agencies are great at concocting engaging messages to grab an audience’s attention, social media influencers don’t have to grab — they already have a loyal audience waiting eagerly for their next post. 572 more words