Twenty years after the first banner ad, the programmatic media era has firmly taken hold. The Holy Grail for marketers is a map to the “consumer journey,” a circuitous route filled with multiple addressable customer touchpoints. 907 more words
Tags » Ad Agencies
The History of Advertising in 60 Seconds.
This video provides a 60-second, bird’s-eye view of the evolution of the advertising industry, from ad agencies to brand-building to soap operas to branded content.
Source: Mashable.
Commercialism, Patriotism and Beer
Budweiser, the self-appointed “King of Beers”, would like you to believe its product is synonymous with patriotism, family, small town values, community, and the good ole USA. 603 more words
1000°F Electric High Temperature Universal Oven for Cleaning and Heat Treating
Grieve Corporation introduces No. 818, a 1000°F high-temperature universal oven, currently in use for cleaning and heat treating fuel nozzles at a customer’s facility.
Workspace dimensions inside this unit measure 24” wide x 36” deep x 24” high. 182 more words
Final Body Join (FBJ) Assembly Line built by Advanced Integration Technology (AIT) for the Boeing 787, used to join the sections of the fuselage
Final Body Join (FBJ) Assembly Line built by Advanced Integration Technology (AIT) for the Boeing 787, used to join the sections of the fuselage
Final Body Join (FBJ) Assembly Line built by Advanced Integration Technology (AIT) for the Boeing 787, used to join the sections of the fuselage
Machine Safety Gets You Soaring Towards Productivity & Profitability
AIT uses Siemens highly integrated solutions platform, with SIMATIC Safety PLC, Sinamics drives and Simotion motion control over the PROFINET network, to go above & beyond to improve performance & productivity for Boeing’s Dreamliner fuselage assembly process… 1,786 more words
The Importance of Briefings
Writing strong creative briefs are one of the more important, tangible aspects of a planner’s day-to-day.
They force a planner to consolidate heaps of research into simple, impactful, cohesive thoughts, intended to guide and inspire a creative team to product work that’s on-strategy and highly relevant to the consumer. 567 more words
Loyalty
My wife spent her entire career working for two companies (25+ years with one) and has always been appalled by the lack of security in the media industry and the logic-defying reasons the industry uses to fire people. 263 more words
