The Interactive Advertising Bureau advocated for an end to Flash video ads by July 2017. Instead, it wants advertisers to use HTML5. Google jumped into the fray by stopping accepting Flash ads as of April and announcing an end to grandfathered Flash ads this July. 310 more words
Tags » Ad Agencies
I read #Influencers are the new ad agencies. I agree. In part.
When it comes to advertising, creativity is important, but relevance is everything. While traditional ad agencies are great at concocting engaging messages to grab an audience’s attention, social media influencers don’t have to grab — they already have a loyal audience waiting eagerly for their next post. 572 more words
