Tags » Ad Agencies

The Agency's Role in Data Management

Twenty years after the first banner ad, the programmatic media era has firmly taken hold. The Holy Grail for marketers is a map to the “consumer journey,” a circuitous route filled with multiple addressable customer touchpoints. 907 more words

Advertising Agencies

The History of Advertising in 60 Seconds.

This video provides a 60-second, bird’s-eye view of the evolution of the advertising industry, from ad agencies to brand-building to soap operas to branded content.

Source: Mashable.

Advertising

Commercialism, Patriotism and Beer

Budweiser, the self-appointed “King of Beers”, would like you to believe its product is synonymous with patriotism, family, small town values, community, and the good ole USA. 603 more words

Consumerism

1000°F Electric High Temperature Universal Oven for Cleaning and Heat Treating

Grieve Corporation introduces No. 818, a 1000°F high-temperature universal oven, currently in use for cleaning and heat treating fuel nozzles at a customer’s facility.

Workspace dimensions inside this unit measure 24” wide x 36” deep x 24” high.  182 more words

Press Releases

Machine Safety Gets You Soaring Towards Productivity & Profitability

AIT uses Siemens highly integrated solutions platform, with SIMATIC Safety PLC, Sinamics drives and Simotion motion control over the PROFINET network, to go above & beyond to improve performance & productivity for Boeing’s Dreamliner fuselage assembly process… 1,786 more words

Press Releases

The Importance of Briefings

Writing strong creative briefs are one of the more important, tangible aspects of a planner’s day-to-day.

They force a planner to consolidate heaps of research into simple, impactful, cohesive thoughts, intended to guide and inspire a creative team to product work that’s on-strategy and highly relevant to the consumer. 567 more words

Strategic Planning

Loyalty

My wife spent her entire career working for two companies (25+ years with one) and has always been appalled by the lack of security in the media industry and the logic-defying reasons the industry uses to fire people. 263 more words

Roger Tremblay