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Transparency Is a Means, Not an End

Two restaurants, two campaigns. Both are aimed at “redefining the brand.” Both use transparency as a campaign tactic, showing the real people and the real processes that go into making their food. 634 more words

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Branded Mobile Apps: Entertainment vs. Utility

What makes a branded application worth downloading and interacting? Here are some top-level thoughts that I will continue to build upon in the coming weeks. My goal is to provide you with a framework for thinking about a branded apps. 1,002 more words

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Facebook Pages, Take Two

Did you see the report wherein Forrester Research concluded that Facebook is a bad platform for brand building? (WSJ has a good synopsis here… 662 more words

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Emotional Billboards: The Idea Behind the Execution

Drivers waiting in traffic at the Holland Tunnel (which is a very common occurrence among New York commuters) have the chance to see the world’s first billboard with emotions. 431 more words

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#Social2011: The big picture

Social2011, Radian6’s first user conference,  was just right for a few reasons. First, it was narrowly focused. Everyone in attendance knew and understood that social listening is important and is an evolving practice that must be understood by social practitioners. 251 more words

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#Social2011: New Features coming to Radian6

During the opening keynote, Marcel LeBrun demoed three new features that will be rolling out in Radian6 over the next few months. These three new features aim to give the users quick, actionable information by cutting down time spent digging through data. 358 more words

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#Social2011: Is “The Now Revolution” here?

After the opening keynote, I attended my first break out session, “The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social” led by… 406 more words

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