Tags » Ad Revenue

The Dark Arts of Monetization

The large fear for developers is losing players due to over exposing ads but what about In-App Purchases (IAP) that lead to churn?  I’ll give you several examples of what to avoid and best practices to maximize return on investment (ROI).   826 more words


How To Get A Higher YouTube Ad Revenue

As you may have noticed you need to get a lot of views in order to receive a reasonable amount of Ad Revenue from YouTube. But there are ways to make the ratio of Views to Ad Revenue better. 195 more words


Reddit’s plan to become a real business could fall apart pretty easily

The promise of Reddit’s business has always been that it brings in millions and millions of eyeballs, hosts content that other websites use for themselves and has a… 637 more words


Digital Ad Revenue Hit $60B, Mobile Up 66% In 2015 04/22/2016

“The IAB and PwC found U.S. digital ad revenue reached $60 billion in 2015. mobile in particular saw a big boost, growing 66% from $13 billion in 2014 to $21 billion in 2015.” 8 more words


Comcast Says FCC Privacy Rules Will Hurt Consumers By Not Allowing Them To See More Ads Online

The real problem, argues , is that these new privacy rules — which, again, do not even exist yet and are currently nothing more than a series of possible questions to be investigated and asked — could prevent Comcast from being a disruptive force that competes with Google or Facebook in the ad network. 68 more words

Policy & Ethics

Top Vine Stars Want Twitter To Pay Them

Vine’s six-second format has spawned a lively creative community, but it hasn’t built an advertising infrastructure to support those creators, and some of them are looking for change. 85 more words

Web Tv

Ad nauseam: Inside streaming video’s repetitive ad problem

Repetitive ads aren’t as big of a problem for traditional TV because it’s a much more manageable system. TV networks work with a single linear feed, which means they can program every ad ahead of time. 80 more words

Web Tv