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AdStand: Does Honesty Work

Two campaigns this week have been the most talked about campaigns of the week. Both have been blazing away on social media. Both have had reactions of bewilderment. 585 more words

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AdStand: Father's Day Ads

The Father’s Day advertising clutter this was the highest ever that I have seen. Fathers are not the most celebrated people in ad world. Brands are happier portraying single men in their narratives then Fathers. 558 more words

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AdStand: When Sarkar Advertises

India has 29 states, seven Union Territories and one Central Government. These 37 accounts together are possibly the largest advertisers in India. The advertising effort is so large that 37 government-run ad and media agencies have been set up for the effort. 585 more words

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AdStand: Hero and the Outlaw, Olx and Jabong

Yes, this is a famous book written by Margaret Mark and Carol S Pearson, where the authors have dived deep into Archetypes and what drives them. 741 more words

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AdStand: When Instagram Changed

Earlier this month Instagram changed. Not just logo, the whole platform changed radically. They changed the logo, they changed the UI and they changed the feed mechanism. 765 more words

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AdStand: Communicating the ‘Hawa’

Fans, Coolers and Air Conditioners are three vastly different categories. They target different audiences, different needs and different life stage; yet there is something common to all three categories. 905 more words

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AdStand: The IPL Circus

Somehow IPL has become important property in marketing calendar of many brands. This year despite the WorldT20 championship being hosted in India, will this mean that the excitement for IPL will wane? 533 more words

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