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AdStand: The IPL Circus

Somehow IPL has become important property in marketing calendar of many brands. This year despite the WorldT20 championship being hosted in India, will this mean that the excitement for IPL will wane? 533 more words

Advertising

AdStand: Stories Brands Tell

This week we look at an interesting and quirky campaign from a country far away in Europe and not on the travel itinerary of many; a new campaign from an Indian cellphone brand; and a campaign from a can aggregator. 723 more words

Advertising

Swipe right for new reasons.

“Tinder is how everyone meets new, like-minded people around them – people who become friends, lovers, mentors, colleagues, or soulmates. #SwipeRight to a world of possibilities.” 382 more words

India

Should I quit this ad agency?

The last decade of my life has been primarily dedicated to ensuring I’d have a fulfilling life and future in advertising. College. Networking events. Industry associations. 478 more words

Ad Review

Beat the Heat With These Creative Ads

If you live in India, chances are you are almost wishing for snow. With temperatures soaring, lakes and water bodies drying, people getting a heatstroke and birds falling off the skies because of thirst, the heat wave this year is unbearable. 678 more words

Marketing

Adstand: Some new awards

Abby’s is over, and best of the Indian and South Asian Advertising has been announced. Having won after tough scrutiny, they are the finest the industry has produced. 779 more words

Advertising

AdStand: The IPL Circus

Somehow IPL has become important property in marketing calendar of many brands. This year despite the WorldT20 championship being hosted in India, will this mean that the excitement for IPL will wane? 533 more words

Advertising