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Welcome to Arvindville

There is an anti corruption ad on TV encouraging people not to give bribes or accept bribes.Good thinking you would imagine. Aha! Welcome to Arvindville. 382 more words

Ad Review

Engaging with the Alpha Male

Women are the prime target for the marketers. From shampoos to fashion, from food to cosmetics they hold the key to brand’s success.  Youth is the other most important target, from beverages to cellphone; from bikes to online shopping they are the creators of trends. 662 more words

Advertising

Don't mock the dads

IPL is on, and it is almost the mall of advertising messages. Three hours of cricket also has an array of advertising, some good, most indifferent and some terrible. 503 more words

Insights

Frooti Life: A new bold look with a new brand identity

As the summers are here, the cold drink giants are all geared up to make their drink the public’s favorite. With nimbooz, slice and limca, Frooti has also come up with a fresh new look and strategy for its marketing this year. 437 more words

Ad Review

The MTS Internet Baby demands Wifi before his birth from a Salesman God

In its last ad campaign MTS launched the ‘Internet Baby’ who uses the goods from the internet from the moment he is born. The internet service provider launched this campaign to target the group of ‘net gen’, a term aptly describing the data hungry youth. 434 more words

Ad Review

Branding Manliness: Chevy Drops the Ball, Taco Bell Picks it Up

A fair amount of ads and campaigns irritate me, but I’m usually able to shrug it off when I realize I’m simply not in the target market for the brand. 1,253 more words

Ad Review

Top Five Ads of the Super Bowl, Possibly the Worst Ad of All Time

5. Reebok Paired Well with CrossFit

I wasn’t blown away by too many ads this super bowl, so the Reebok’s “Be More Human” was able to sneak by and clinch number five. 926 more words

Ad Review