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AdStand: Branded Diwali

Diwali is great time for any brand. This is the only time when Indian consumers happily open up their purses, heartily shopping for brands across spectrum. 791 more words

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Adstand: The Airlines and ticket to fly

There is a very big battle that the ecom companies are waging. They are trying their best to make you and me open our wallets and spend more. 586 more words

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Adstand: The Pan Masala Wars

Sometime in 80s Indian TV saw a commercial featuring Ashok Kumar and Shammi Kapur having a conversation around guests, wedding, welcome and Pan Parag. “Baratiyon Ka Swagat Pan Parag Se Kariye” became more then just a TV commercial baseline. 740 more words

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Adstand: Adidas, Snapdeal, and the power of human potential

This week, three campaigns that celebrate the power of human potential, one in real inspirational sense, the second in pure commercial sense. One celebrates the power of human endurance, the urges the audience to enjoy life and unnox their potential. 512 more words

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AdStand: The Head of State as Brand Endorsers and why is it bad for India

August – September 2016 will be remembered as landmark year for brands in India. Two brands in space of less then 10 days managed to get the President and the Prime Minister of India as quasi brand endorsers. 705 more words

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AdStand: The Cry for Freedom on Independence Day

How did the business of advertising start? There is very little that is known about it.

True the merchants worked hard to attract potential customers to their wares. 764 more words

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AdStand: The Olympic Saga

Sports is not a part of our popular culture. There are very few movies that have sports as their theme, even fewer ads that have sports as their central narrative. 682 more words

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