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The MTS Internet Baby demands Wifi before his birth from a Salesman God

In its last ad campaign MTS launched the ‘Internet Baby’ who uses the goods from the internet from the moment he is born. The internet service provider launched this campaign to target the group of ‘net gen’, a term aptly describing the data hungry youth. 434 more words

Ad Review

Branding Manliness: Chevy Drops the Ball, Taco Bell Picks it Up

A fair amount of ads and campaigns irritate me, but I’m usually able to shrug it off when I realize I’m simply not in the target market for the brand. 1,253 more words

Ad Review

Top Five Ads of the Super Bowl, Possibly the Worst Ad of All Time

5. Reebok Paired Well with CrossFit

I wasn’t blown away by too many ads this super bowl, so the Reebok’s “Be More Human” was able to sneak by and clinch number five. 926 more words

Ad Review

Follow Kellogg's Super Bowl Ad Review with #KelloggSB

Each year, brands spend upwards of $2 billion collectively on Super Bowl commercials. Some emerge as clear winners. Others limp away. This year, for the eleventh time, Kellogg School of Management marketing students will apply rigorous, research-based criteria to determine what separates the Super Bowl advertising winners from the losers. 166 more words

Student Life

Revizuire publicitate: Poo Pourri

Zilele acestea am dat peste o publicitate un pic mai „mirositoare”, sau de fapt cum susțin producătorii Poo Pourri – deloc mirositoare.

Este vorba despre un produs cu numele Poo Pourri. 328 more words

Ad Review

Cadbury Gems Surprise Super Heroes: Justice League Toys FREE! I wish I was “Umarless”!

How do you express the feeling of remorse, sadness, frustration and agony at the same time? Why do I ask? Well that’s how you are going to feel when you realize that you spend your whole childhood eating Gems and when you turn twenty five, they are giving Justice League toys free with it! 581 more words

Sprite Quotient: Why is it only about music?

Recently YouTube was infected with a “viral” video of the Sprite Quotient campaign. The concept, coherent with the brand image, is about doing the same old things but doing them differently. 538 more words

Ad Review