Tags » Ad Review

First post

OK world, I figure I’ll jump into this blog thing. I didn’t start as a fan of blogs, but there is a lot of amazing content out there thanks to bloggers (and audiences) like you, and I’ve been converted. 278 more words


Always in beta - a review of NB global campaign "The Storm"

New Balance Storm

First of all, I love New Balance.  I was sponsored by New Balance in 2013 and 2014 for long distance running.  The sponsorship meant that I got to wear my favourite brand to races, try the latest and best shoes that they brought in and meet Jenny Simpson when she came to Singapore!  1,054 more words

New Balance

Welcome to Arvindville

There is an anti corruption ad on TV encouraging people not to give bribes or accept bribes.Good thinking you would imagine. Aha! Welcome to Arvindville. 382 more words

Ad Review

Engaging with the Alpha Male

Women are the prime target for the marketers. From shampoos to fashion, from food to cosmetics they hold the key to brand’s success.  Youth is the other most important target, from beverages to cellphone; from bikes to online shopping they are the creators of trends. 662 more words


Don't mock the dads

IPL is on, and it is almost the mall of advertising messages. Three hours of cricket also has an array of advertising, some good, most indifferent and some terrible. 503 more words


Frooti Life: A new bold look with a new brand identity

As the summers are here, the cold drink giants are all geared up to make their drink the public’s favorite. With nimbooz, slice and limca, Frooti has also come up with a fresh new look and strategy for its marketing this year. 437 more words

Ad Review

The MTS Internet Baby demands Wifi before his birth from a Salesman God

In its last ad campaign MTS launched the ‘Internet Baby’ who uses the goods from the internet from the moment he is born. The internet service provider launched this campaign to target the group of ‘net gen’, a term aptly describing the data hungry youth. 434 more words

Ad Review