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AdStand: Hero and the Outlaw, Olx and Jabong

Yes, this is a famous book written by Margaret Mark and Carol S Pearson, where the authors have dived deep into Archetypes and what drives them. 741 more words

Advertising

AdStand: When Instagram Changed

Earlier this month Instagram changed. Not just logo, the whole platform changed radically. They changed the logo, they changed the UI and they changed the feed mechanism. 765 more words

Advertising

AdStand: Communicating the ‘Hawa’

Fans, Coolers and Air Conditioners are three vastly different categories. They target different audiences, different needs and different life stage; yet there is something common to all three categories. 905 more words

Advertising

AdStand: The IPL Circus

Somehow IPL has become important property in marketing calendar of many brands. This year despite the WorldT20 championship being hosted in India, will this mean that the excitement for IPL will wane? 533 more words

Advertising

AdStand: Stories Brands Tell

This week we look at an interesting and quirky campaign from a country far away in Europe and not on the travel itinerary of many; a new campaign from an Indian cellphone brand; and a campaign from a can aggregator. 723 more words

Advertising

Swipe right for new reasons.

“Tinder is how everyone meets new, like-minded people around them – people who become friends, lovers, mentors, colleagues, or soulmates. #SwipeRight to a world of possibilities.” 382 more words

India

Should I quit this ad agency?

The last decade of my life has been primarily dedicated to ensuring I’d have a fulfilling life and future in advertising. College. Networking events. Industry associations. 478 more words

Ad Review