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Quick Heal following Airtel's footsteps

Product differentiation is an important part of marketing. If you google it, then the top search result will tell you that “product differentiation is the process of distinguishing a product or service from others, to make it more attractive to a particular target market.” 124 more words


AdStand: When Sale is a strategy

There is a lot happening in the consumer space. More brands are on sale then ever. Homes are on sale, cars are on sale, phones are on sale, even brands are on sale. 597 more words


Ad Stand: Nike, Channel 4 and Human Stories

In persuasion economy every human story becomes a selling tool in hands of brands.  

Humans are a lot into social felicitation and conformism. A story well told can lead to people altering behavior even if it is transient. 637 more words

Ad Review

Adstand: #Brexit, #Hughxit, #Aajtaknew

Cannes is over, best of advertising that most consumers didn’t see or react to has been celebrated and awarded. Meanwhile the persuasion economy is in full flow. 729 more words

Ad Review

Thumbs Up With A New "Toofani"

The latest move by Thumbs Up to replace Salman Kahn with the new young face of the town Ranveer Singh has created doubts within many people that whether the new face of Thumbs Up can take the legacy forward. 189 more words


Main Hu Toofani

Main Hu Toofani ad campaign of Thumbs Up by Leo Burnett has come up with their usual advertisement screenplay in which Salman Khan does some daredevil stunt to get his Thumbs Up. 223 more words


AdStand: Does Honesty Work

Two campaigns this week have been the most talked about campaigns of the week. Both have been blazing away on social media. Both have had reactions of bewilderment. 585 more words