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Thumbs Up With A New "Toofani"

The latest move by Thumbs Up to replace Salman Kahn with the new young face of the town Ranveer Singh has created doubts within many people that whether the new face of Thumbs Up can take the legacy forward. 189 more words

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Main Hu Toofani

Main Hu Toofani ad campaign of Thumbs Up by Leo Burnett has come up with their usual advertisement screenplay in which Salman Khan does some daredevil stunt to get his Thumbs Up. 223 more words

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AdStand: Does Honesty Work

Two campaigns this week have been the most talked about campaigns of the week. Both have been blazing away on social media. Both have had reactions of bewilderment. 585 more words

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AdStand: Father's Day Ads

The Father’s Day advertising clutter this was the highest ever that I have seen. Fathers are not the most celebrated people in ad world. Brands are happier portraying single men in their narratives then Fathers. 558 more words

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AdStand: When Sarkar Advertises

India has 29 states, seven Union Territories and one Central Government. These 37 accounts together are possibly the largest advertisers in India. The advertising effort is so large that 37 government-run ad and media agencies have been set up for the effort. 585 more words

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AdStand: Hero and the Outlaw, Olx and Jabong

Yes, this is a famous book written by Margaret Mark and Carol S Pearson, where the authors have dived deep into Archetypes and what drives them. 741 more words

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AdStand: When Instagram Changed

Earlier this month Instagram changed. Not just logo, the whole platform changed radically. They changed the logo, they changed the UI and they changed the feed mechanism. 765 more words

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