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AdStand: Action on Social Media

So GST is here, the new taxation system has been ruled out, internet went ballistic with jokes, brands went quiet on media and consumers were busy posting bills on social media wanting to know if they were duped. 585 more words

Advertising

AdStand: Coke, Oppo, GoIbibo, Kellogs and Deepika

There is an easy way to get eyeballs, that is to sign up the current superstar and watch the brand soar. Coke, Kellogs, GoIbibo and Gionee have all got the advantage of having possibly the hottest celebrity as the endorser. 576 more words

AdStand: All Fools Day

One thing that various brands have demonstrated in last one week is that advertising works. There is no other reason why across the world would have generated the kind of interest it did. 608 more words

Advertising

Ad Stand: When brands tap into activism

We live in interesting times. These are times when the leadership of country has muddled messages but the business leadership is pushing for probity and transparency. 652 more words

Advertising

Festive Season Marketing

It is my fourth month in Doha, Qatar and my first ever experience of staying and working in the middle east. Coming from India, where i got my education and started my career in marketing, I am now excited to explore this new part of the world and know it’s culture and traditions from of the eyes of a marketer. 299 more words

Marketing Props

AdStand: Gandhi, Amazon and Commerce

This has been an interesting week with two controversies that broke out of nowhere. First involved Khadi, Gandhi and Modi. The second was about Amazon selling doormats and flip-flops with images if Indian flag and Gandhiji’s pictures, not in India though. 583 more words

Advertising

AdStand: The Gender Balance In Advertising

On the New Year eve, the act that happened in Bangalore shocked the nation. There were men caught on camera groping women and misbehaving. The reaction from political class was on expected lines, blaming the western culture and the usual unseen monsters. 653 more words

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