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FREE for Members: Building marketing share using behavioural traits of the shark

By Annette Bova, ADMA

Can you effectively grab market share from your competitors whilst protecting your own at the same time? Well according to Stefan Engeseth, author of the new book… 293 more words

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That all Important ‘Like’

By ADMA

Social media channels, particularly Facebook, offer unrivalled opportunities to reach customers with branded content in the form of paid, earned media impressions. According to Facebook, there are currently: 818 more words

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Why Your Marketing Plan Fails

By Catherine Fee, ADMA

Marketers have always faced one major challenge; that is, how to implement a customer engagement plan that retains customers and converts them into a sale. 960 more words

ADMA Blogger

The Future of Data is in the Hands of the Consumer

By ADMA

The days of “spray and pray” advertising are officially over. The idea of mass, untargeted, irrelevant marketing and advertising was always an unsustainable proposition from both a business and an environmental perspective.  721 more words

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Domain Name Game Changer for Marketers

By ADMA 

Last week, the Internet Corporation for Assigned Names and Numbers (ICANN) – who has the responsibility for maintaining the Internet’s domain name system – revealed that it has received nearly 2,000 applications for the new generic top-level domains (gTLD’s). 518 more words

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New Social Media Statistics for Marketers

By Catherine Fee, ADMA – Discussing Cara Pring’s article from The Social Skinny

I recently read an article by Social Media Guru Cara Pring on 99 New Social Media Stats for 2012. 719 more words

Social And Content Marketing

Social Commerce and Brand Interaction

By ADMA

The intersection of technology, organisational change and culture has provoked some discussion of late; particularly the impact that social business is having on the way brands interact with consumers. 196 more words

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