Tags » Advanced Analytics

So what the heck do you do with Watson Analytics?

It has been a little over a year since IBM’s Watson Analytics was released.  Watson Analytics, a smart data discovery tool, continues to deliver easy analytics… 271 more words


DNF can help with Customer Churn analytics!

Churn Rate makes businesses worrisome and to get back those lost customers, they are in quest for solutions which help in bringing back those lost relationships. 452 more words

Big Data

Project Management: Why Cost Overruns and Late Delivery?

Why over 90% of projects finish late? There is plenty of literature on the subject. This is a good example. In multi-project environments, such as the one illustrated below things can get very complex as project share resources (financial, manpower, equipment, etc.). 507 more words


The 10 Most Important "Laws" of Marketing Measurement

It’s gratifying to see how marketing measurement has become so pervasive in just the last 10 years. You can barely get through an article on any aspect of marketing these days without seeing “ROI” or “metrics” at least 3 times. 930 more words

Automatización y personalización: un reto para el marketing

El marketing está en un momento entre crítico y de ciencia ficción, que se manifiesta en el profundo malestar que el cliente siente cuando un robot/computadora automatizada intenta hacerse pasar por las personas que hay detrás de un negocio. 907 more words

Reputation Management

"Marketing analytics", un gasto más si no hay accesibilidad

El “marketing analytics” se está convirtiendo en un gran negocio. Con la promesa de mejorar la precisión y el rendimiento, los llamados análisis avanzados (“advanced analysis”) y el Big Data están acaparando una parte destacable y creciente de los presupuestos de marketing de las organizaciones. 596 more words

Reputation Management

IDC Predicts a DX Economy

IDC today announced its worldwide information technology (IT) industry predictions for 2016 and beyond. The predictions were published in a new IDC FutureScape report. As we embrace the notion of… 442 more words

Digital Enterprise