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American Crown Circus/Westminster Mall

Great design of the platform that keeps the stack of tickets together.

The circus will be taking place at the Westminster Mall in Westminster, CA this entire week Feb 23 – 27. 126 more words

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25 Cool Examples of Truck Advertising

It’s everywhere. From park benches to shopping bags advertising is inescapable. Of course it usually just makes us shake our heads at our hopelessly consumerist society but every now and then it might cause a double take thanks to its creativity or clever design. 7 more words

Awesome

Native Advertesing Nedir?

Türkçeye doğal reklam olarak çevirilen kavram, dijital pazarlamada son yıllarda etkinliğini ve popülerliğini artırmaktadır.

Doğal Reklam denilince, akla kendiliğinden olan, bir neden sonuç ilişkisi içerisinde toplumsala ait olanın doğal etkileşimleri neticesinde gerçekleşen bir tanınma/tanıtma süreci geliyor. 321 more words

Digital Marketing

Ad-Sales Manager ,Exp in Print Media

Location : Myanmar Education : MBA / Degree

Job Type : 2 Yrs Contract Extendable

Interview Type : Face to Face , 01-03-2017 at Chennai… 194 more words

Business Development

顯示廣告的何去何從

顯示廣告 (display ad) 是第一種網上廣告,也曾經是 digital marketing 的中流砥柱。到了近年,隨著社交媒體的成熟和用戶對私隱的關注,顯示廣告行業走到了樽頸位。究竟顯示廣告應何去何從呢?

顯示廣告的起源

世界上第一個顯示廣告於1994年10月27日出現於 Hotwired.com 。那時候, Hotwired.com 需要找一個新的收入來源,於是想到把網頁部份位置租出去賺取收入。那時的顯示廣告像雜誌廣告般營運,廣告費用是以刊登日數來計算的。由於還沒有廣告聯播網,廣告商要自行找網主投放廣告。當時一個簡單的廣告可以獲得高達44%的點擊率,於是很多公司都爭相進入顯示廣告市場。

顯示廣告的失衡

顯示廣告行業多年來急速發展,為很多品牌帶來了新商機,但問題也開始浮現。由於互聯網的內容越來越多,為了吸引用戶的目光,干擾式的彈出廣告開始盛行。由於廣告數量龐大,監管機構無法一一審查,因此問題廣告也隨之出現。與此同時,用戶對私隱要求越來越高,對追蹤廣告產生厭惡感。根據 HubSpot 調查,91%受訪者認為現在的廣告比2-3年前更干擾。因此,用戶開始在瀏覽器和手機安裝阻擋廣告應用,影響廣告散播,也令顯示廣告行業受到威脅。

顯示廣告的未來

對 marketers 來說,顧客忽略和阻擋廣告是一個很大的問題。沒有廣告,我們就無法把產品推廣出去,顧客也難以發掘適合自己的產品,相方的利益都受損。有見及此, Google 、 Facebook 和 IAB 等業內權威機構於2016年組成了 Coalition for Better Ads ,利用集合的數據,為業界定立更高的線上廣告標準。廣告聯播網也為廣告商提供更精準的廣告投放工具,減少用戶受到不相關廣告的騷擾,也提升廣告的整體效率。究竟這些行動是否有效?讓我們拭目以待。 10 more words

Digital Marketing

Advertisements in women's magazines

Below is a selection of advertisements found on the back covers of women’s magazines.  In addition to advertisements for lotions, makeup, and sewing machines, as you would expect, there are also advertisements for banks and insurance companies.   71 more words

Treasures