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#MakeItHappy Twitter Campaign - How did it go so wrong?

Today I want to talk about the Coca-Cola #MakeItHappy Campaign that went a little wrong. The campaign debated during the Super Bowl and the idea was to target a small portion of the negativity that exists on social media, in particular, Twitter. 346 more words

Advertising

Reese's Rules March Madness With Social Media and Content Marketing

Reese’s, the official candy partner of the NCAA, has created buzz with social media push and a Content marketing strategy that focuses on creating an engagement with the College students with sponsorship of┬áReese’s Final Four Friday and the Reese’s College All-Star Game. 653 more words

Social Media

Short-Form Video For Sales and Engagement

Short-Form video is increasingly popular and brands are achieving results with paid advertising and posts on Facebook, Instagram and Twitter. On Instagram, brands that have used short-form video have seen a considerable lift in the follower count. 240 more words

Social Media

Curious.. very curious..

So, a hundred panic attacks later, it’s all done. Honestly, I was very happy up until a point everybody else’s websites started making appearances. And being a curious one, of course I clicked on them and all hell broke lose. 448 more words

Advertising

Ad of The Week: Knorr, Flavor of Home

As a serious foodie, and family girl, I really do appreciate this ad. Sometimes, there’s nothing more comforting than a home made meal!

Marketing