Tags » Advertising 2

Potato-tisement Shakes Up the Idea of a Super Bowl Ad

Confused? So was everybody else.

During this year’s Super Bowl, the Falcons’ loss of a 25-point lead wasn’t the only surprise. While many ads made a splash, this particular one really had people talking. 605 more words

Entertainment

The Public’s View of “Double Barreled” May Decide Trademark Dispute Between Bourbon Makers

A recent trademark decision shows how important consumer survey evidence has become in trademark litigation concerning generic and descriptive marks. In an ongoing trademark dispute over the use of the term “double barreled” between… 510 more words

Distilled Spirits

The Public’s View of “Double Barreled” May Decide Trademark Dispute Between Bourbon Makers

A recent trademark decision shows how important consumer survey evidence has become in trademark litigation concerning generic or descriptive marks. In an ongoing trademark dispute over the use of the term “double barreled” between… 510 more words

Distilled Spirits

Hashtag OMG I need to manage my time or my profile will slip slide away, Hashtag virtually critical.

I have to quit work and leave my embryonic freelance career. I just saw that my LinkedIn profile views are down 60% this week. Hashtag, not a thought leader. 652 more words

Comedy

Hooked, or how to engage the audience.

Few ads can engage the viewer like this on, I dare you…he’s in there…and you will remember the purpose of the ad. Job done.

Marketing

A Few Ways to Better Ensure Your Electronic Contracts and Online Agreements Are Enforceable

A recent 3rd Circuit case, ADP v. Lynch, upheld non-compete and non-solicitation restrictive covenants in an online agreement that employees had confirmed when they electronically accepted offers of stock as part of an incentive program.   754 more words

Suits