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Spotify Ads

Have you ever wondered why Spotify started having customized playlists categorized by mood? It is not just because they want you to have a better experience listening to music, but also due to a marketing strategy called playlist targeting. 16 more words

ATEC 2321

Why Instagram?

Instagram is a visual based social media site that is very popular. With so many people on the site, businesses have of course begun to use it to advertise to the captive audience. 53 more words


Two marketers walk into a bar and laugh at Eliot Goblet...

Jack Levi, aka Eliot Goblet, is one of Australia’s favourite┬ácomedians – particularly in the corporate world. As his bio states, for 33.6 years, he has specialised in Live Public Shows, Business & Corporate Events, Charity Events, Weddings, Parties, Corporate Videos, Television Commercials and Film Cameo Roles. 79 more words

Direct Marketing

I just adore Bristol!

“Wake up to the city”. I just adore this poster that’s popped up in Bristol recently advertising Bridge Quay, some new expensive apartments being built by the harbour. 8 more words


Please Vote

I have a huge favor to ask! I made this logo to win my mom a mother’s day present of some yoga classes. Please visit this facebook page ( 9 more words


Things to Keep In Mind When Calling on Casino Customers

As my life has morphed into that of an independent contractor, I’ve had a few former and not-so former vendors contact me for assistance in finding more success with casino operators. 869 more words

Julia Carcamo

Fierce Excerpts: "Relentlessly pursuing worthiness." A lesson from Kraft.

Now Reading: Kraft Says It Gets Four Times Better ROI from Content Than Ads


Kraft Foods is no stranger to content marketing. Julie Fleisher,┬áthe company’s director of data, content and media, is quoted as saying that Kraft now generates the equivalent of 1.1 BILLION ad impressions a year and a four-times better ROI through content-marketing than through even targeted advertising. 396 more words

Fierce Excerpts