Tags » Advertising 2


This proposal outlines a coordinated plan crafted with the intent of building your social media presence, primarily including: Twitter, Facebook, Instagram, LinkedIn, YouTube, and Snapchat. 390 more words


Two Gold Awards of Excellence at the 2016 New York Communicator Awards.

The 2016 Communicator Awards concluded last week in New York and we’re proud to announce that working in partnership with Taconic Biosciences, we won two Golden Awards of Excellence: 129 more words



He is behind major studio works of 80% of radio commercials you hear in Nigeria. Give it up for Lolu Kush as he is fondly called by colleagues.

©thebrandradio 2016. All rights reserved.


A true story and a parable for the malcontents in Adland.

Looking for my next gig, I have visited a fair number of agencies. Typically, I meet with people representing the management team. It’s a bit of a gauntlet. 461 more words

The Digital Castle

No-one can read a Kafka novel and not feel bad. The Castle and The Trial were classic examples of the nightmare of bureaucracy and regulation…and I am currently seeing the 21st century equivalent. 265 more words


"Don't Work Too Hard"

I remember working behind the check out at the local sporting goods store when I was 16 and hearing the phrase “don’t work too hard” from multiple customers several times a week. 383 more words


Keep It Short, Sweet and Specific

Twitter’s research of over 9000 Direct Response campaigns revealed that the campaign performance on Twitter is determined by the characteristics such as the length of the Tweets, specific information shared and rewards offered. 233 more words

Social Media