The written word records our history, tells our stories, and sells our products. It’s often taken for granted, ignored, and the cause of confusion for everyone, including academics and copywriters. 253 more words
I personally feel as if Honey Maid’s commercial titled “This is Wholesome” was made to represent their brand as a traditional family favorite; however the families represented in the commercial are far from what I feel some viewers may see as a normal traditional family. 797 more words
The “shotgun” approach to advertising is dead. It’s the (flawed) reasoning: “just put my advertising everywhere, and someone will respond to it.
In the “B.I.” age (Before Internet), this was all too common. 321 more words