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Sizzling Summer Campaigns On Social

Pepsi’s Emoji campaign #SayItWithPepsi makes Emojis the new way to express. To find the right expression to relay the feelings, consumers will have over 200 Emojis to choose from.A contest targeted at younger audiences,gives a chance to go to the VMAs by snapping a pic with all three Pepsimoji bottles and hashtags #SayitWithPepsi and #Entry. 582 more words

Social Media

Irfanvertising | Just Da It

I’m guessing,

Because the sporty male target audience is saturating,

Nike’s getting into female targeting –

They know women like spending,

And now they’re also getting… 48 more words

Poetry

Irfanvertising | Only the Girls

The new (actually, not-so-new) Jeevansathi.com TVC shows a desirable man “still looking” for his better half. It might have the guy speaking, but it’s actually speaking to the girl, as a target audience (TA). 109 more words

Advertising

The Anatomy Of Back To School Shopping

According to research from NRF and Deloitte, Back To School Shoppers plan to start shopping earlier and Apparel and Electronics are the key shopping categories. The… 541 more words

Social Media

[BRANDS] #CSR: HUWAEI WANTS TO DRIVE A DIGITAL REVOLUTION IN AFRICA VIA THIS STRATEGIC PARTNERSHIP. READ:

​Technology giant Huawei has joined the Smart Africa Alliance as Information and Communications Technologies advisor and Platinum member at the Smart Africa Board Meeting.


According to it, the partnership with Smart Africa is one of Huawei’s efforts to drive digital transformation in Africa. 235 more words

Brands

[ENDORSEMENTS] #NOLLYWOOD: MERCY AIGBE SIGNS DEAL WITH IT COMPANY. READ:

​Nollywood actress, Mercy Aigbe-Gentry, just signed a new endorsement deal with IT solutions company, Edalaf Brothers Limited.

The signing which took place at a press conference in Lagos this morning is said to be worth millions of naira. 185 more words

Brands

Deliver Us...

The Toronto Star reports that the LCBO has opened up their retailing business to include selling alcoholic beverages on-line, along with the option of home delivery (by… 269 more words

Alcohol