Tags » Advertising Agencies

Trigger happy communicators

The two most important considerations in the entire marketing communication process are: i) input and 2) input; but at two different stages – before and after the communication. 117 more words


Do Resumes Matter Any More?

Each week we receive and review scores of resumes. Remember the 1966 Italian epic Spaghetti Western film starring Clint Eastwood? “The Good, the Bad and the Ugly”. 252 more words

David Manchee

Are Agencies And Clients Competitors?

In the New Normal, absolutely true.

The sand boxes changed long ago.

Somebody sent me an article recently from the Harvard Business Review.

It was called six reasons why marketing is moving in-house. 489 more words

Advertising Agencies

Ready to Embrace Full-Service Agencies Once Again?

“Back in the day” is a catch phrase that many of us who came up in the ad business during the full-service agency, 15% commission era are accustomed to using when discussing the state of affairs within the industry today. 678 more words


Informational Interview/Networking

Over the course of the summer, I had the privilege of being counseled by several seasoned advertising and marketing professionals . One in particular was in corporate communications at Ameren. 1,270 more words

outdoor advertising

Adlytica’s Principles

Read about Adlytica’s Principles of work – We firmly believe that Business should be a win, win, win. With us it is sure. 15 more words


This May Sound Like Roger’s Old Guy Rant But I’m Gonna Spit It Out Anyway.

At PCS we do a lot of recruiting for digital media sales people and sales managers. Almost always the hiring manager will give little or no consideration to someone who started out selling traditional media and then made the conversion to digital media. 389 more words

Roger Tremblay