Tags » Advertising Agencies

Can AI Bots Solve the Agency Remuneration Issue?

It was a simpler time in 1864, or so it seems, when the “Commodore,” James Walter Thompson, founded his namesake agency.

As the ad industry grew over the next several decades, a commission based compensation system was the predominant means of remuneration. 552 more words


Amazon's New Video Ads Invade Ad Agency Territory

Click here to view today’s marketing trend in full

I’m Peter Scott-Smith, retired marketing veteran and, these days, managing editor of MarketingTrendTracker.com
The blog’s purpose is to introduce you to this unique… 193 more words

Digital Marketing

The Role of Creative Advertising Agencies in Driving Your Marketing Success

When it comes to coming up with an effective ad campaign, great ideas are only as good as their execution. Seeing it being played on TV or high up on billboards, hearing it on the radio, and watching it go viral on social media, however, are only a portion of what makes an ad campaign successful. 168 more words

Advertising Agency

Women's Day in Ad-Land

An esteemed ad-land colleague posted this today on fb. Thank you, Dennis Jenders. Here’s to you and all the other ad-men willing to speak truth – and to all the ad-women living the truth. 326 more words

Advertising Agencies

The Different Trends Advertising Agencies Can Help You Maximize In 2017

Nowadays, you can’t run a successful business without engaging with your target market. If you want to be at the forefront of their purchasing consciousness and remain relevant for many more years to come, then you should invest in a good marketing and… 106 more words

Advertising Agency

Finger-Pointing Agencies and Clients Battle Over 'Key Media Decisions'

Today’s Trend Summary: Advertisers and agencies alike apparently agree that clients are failing to lead on key media decisions.

A recent survey by UK media consultancy… 226 more words


The Essence of Creativity in Advertising

  1. What is creativity?
  1. Creativity is piercing the mundane to find the marvelous.

~Bill Moyers

Advertising is one field where creativity never goes out of vogue. It’s the very foundation of the marketability of the product advertised. 557 more words

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