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Why do the Brands Prefer TDI for Airport Advertising in India?

The Indian Airport Advertising scenario is now full with numerous Airport Advertising Agencies claiming to provide the best services. In spite of this competition, a name, which has always stood out as a favourite of all brands advertising at the airports, has been TDI International India (P) Limited. 277 more words

Airport Advertising

Programmatic - Don't Hold the Elevator, Thank you

For decades Madison Avenue, when discussing the agency business, has lamented the fact that its chief assets ride down the elevator every night. Creatives talking about creative folks is the likely reference however, today it applies across account services and media. 59 more words

David Manchee

In the New Normal Agency Life is a Game of Jump Ball

I really don’t know much about Basketball having grown up in Canada. I do know quite a bit about Hockey though. I do know that Basketball was invented by a Canadian named  513 more words

Advertising

How to Get Your Television Ad Right

Television advertising is one of the most powerful ways to make an impact on the target audience. The reach of TV is massive and a well-crafted TV ad can influence the buying decision of customers. 279 more words

Advertising

Daily Mail, WPP Back Content Marketing StartUp

Trend Summary: In an alliance of oddities WPP Group has teamed with two unlikely bedfellows to launch a new content marketing agency.

Sir Martin Sorrell’s… 100 more words

Internet

Kolkata Airport Set to Expand Providing Increased Branding Sites

Airport Advertising, at Netaji Subhash Chandra Bose International Airport or Kolkata Airport, is set to have increased number of sites. The airport, which is already a favourite location for many brands, is undergoing expansion works in order to manage the increase of traffic. 207 more words

Airport Advertising

3% is now 11% or maybe 14%. These numbers are appalling.

I just got back for speaking at the London 3% Conference. 250 creative people gathered to hear speakers explore the problem of too few women in creative. 279 more words

Advertising Agencies