Tags » Advertising Agencies

Turnover: Temporary Anomaly or Omnipresent Reality

Chief Marketing Officers come and go every twenty-three months or so. The average Client-Agency relationship tenure is thought to be around three years. So has anyone really noticed that average ad agency turnover is reportedly running between 28 – 30 percent?  597 more words

Advertising Agencies

Marketers Urged to "Think Differently" When Targeting Young Girls

Trend Summary: A new report from a youth market research agency urges brands to go beyond “pink and princesses” when advertising to young girls.

Transatlantic youth market research agency  44 more words

Strategy

The Agency's Role in Data Management

Twenty years after the first banner ad, the programmatic media era has firmly taken hold. The Holy Grail for marketers is a map to the “consumer journey,” a circuitous route filled with multiple addressable customer touchpoints. 907 more words

Advertising Agencies

How Can Agencies Attract the Best Talent?

I know all about talent. How to be surrounded by the best, the smartest. The ones that make you feel dumb and inspire you to strive to be better. 650 more words

Advertising Agencies

Is Agency Ownership of Audience Measurement Providers a Good Idea?

Recently, WPP indicated that they were planning to take a large equity stake in comScore, one of the world’s largest online campaign measurement providers. This is in addition to WPP’s recent investment in Rentrak, a television audience measurement service, an organization in which WPP is now the largest institutional shareowner. 575 more words

Advertisers

Marketing Could Become 'Uberised', Publicis Boss Warns

Trend Summary: Publicis Group ceo Maurice Levy has voiced concern that empowerment of consumers could impact classical approaches to brand marketing.

In an interview yesterday with… 46 more words

Digital

Mistakes that designer do while designing website

A large number of live website experiences the mistakes that can be effectively avoided. As a digital marketing agency we hope that by going with mentioned summary will help you to make sure that your website is not comparably harassed. 415 more words

Advertising