Tags » Advertising Agencies

Social Media 101 - Content

Content is the King! Good content must follow strategic rules in order to achieve better throughput. If you want to have good content for your website, then make sure you have apt ideas for that. 271 more words

Marketing

7 Useful Marketing and Advertising Tools:

As promised, here are some of the tools that make my life much easier.

Marketing

CELEBRITIES, PLEASE DON’T JUST ENDORSE PRODUCTS FOR CASH STACKS ALONE- THINK OF THE CUSTOMER TOO

Copyright@shravancharitymission

Product endorsement is a form of testimonial from someone who indicates they like or approve of a product. Generally, product endorsements are solicited from people who are socially prominent. 498 more words

Builders

Should Agencies Defend An Account That Is Going Into Review?

All agencies used to love to cite long term relationships. Why Not. Proctor & Gamble, Unilever and GM have relationships that began in the 19020’s. But Cinderella is gone. 649 more words

Advertising

Airport Advertising – A Premium Medium for Affluent Target Groups

If your brand’s target groups include premium audiences from the affluent SEC A, A+, Airport Advertising is the best medium for its promotional campaigns. A primary difference, which separates higher end brands, is that the promotional activities also use branding tactics apart from the simple solicitation for the products and services. 220 more words

Airport Advertising

What Kind of Planner Are You?

Advertising agencies have not been really good at naming themselves, but we have been quite creative in making up new job titles. We had interesting discussion with fellow Finnish planners about the difference between “planner” and “strategist”. 242 more words

Planning

Turnover: Temporary Anomaly or Omnipresent Reality

Chief Marketing Officers come and go every twenty-three months or so. The average Client-Agency relationship tenure is thought to be around three years. So has anyone really noticed that average ad agency turnover is reportedly running between 28 – 30 percent?  597 more words

Advertising Agencies