Tags » Advertising Agencies

A reality check on advertising agencies

The spoken word is akin to an arrow that has left the bow and can’t be called back. It is also a boomerang that could backfire on the communicator. 283 more words


Providing 360 degree solution to your advertising needs- White Rose Advertising

Marketing strategy of any business now needs to consider the access of information to consumers. Consumers are not limited to conventional mediums alone now. With print and radio becoming obsolete whereas television and digital media taking the limelight, it is imperative that businesses consider 360 Marketing approach. 290 more words


The first advertising agency in France was named, "Bison, Bull, Deer & Rhino Ltd., Inc."

They set up shop between 20,000 and 35,000 years ago.  Some pretty awesome Art Directors worked there. The office was located in the Lascaux Cave Complex in Southern France; prime real estate at the time.  533 more words

Blogging 101

How Businesses Can Benefit from Print Media

Print is one of the oldest forms of advertising and even after the Internet revolution, it continues to remain relevant in the modern era. There are thousands of newspapers and magazines published around the world that enjoy a credible readership. 370 more words


How Agencies Can Move Up the Food Chain?

Things have rapidly improved for most advertising agencies especially if they have a strong digital game or are a digital firm. You no longer have to chase every sniff of potential income.  618 more words


Marketers Tighten Budget Belts, Squeeze Agency Fees

Trend Summary: Major multinational companies are cutting back on marketing budgets and tightening their squeeze on ad agency fees.

Procter & Gamble, the globe’s largest consumer goods advertiser, is one of several major marketers preparing to slash the number of advertising agencies and marketing services companies with whom the FMCG giant works. 24 more words


What is the True Cost of Opacity? (part 2 of 2)

Part 2 of a two-part look advertiser concerns regarding “transparency” and the impact it is having on client-agency relations.

Why is a tight client-agency agreement important? 542 more words