Tags » Advertising Agencies

Why the traditional agency model is failing?

Two reasons,

1) a false sense of pride and achievement and

2) a business model that believes in

  •   alienating the newbie/ learner
  •  boxing the creativity within a small set of people and over taxing them and…
  • 517 more words
India Specific

Marketers, Including P&G, Admit to Struggle With Ad Viewability

According to P&G Chief Brand Officer Marc Pritchard: “The days of giving digital a pass are over.” But there’s another medium with a huge share of marketers’ money which admits to a “viewability” problem of its own: corrugated instore paper displays! 114 more words


Top 3 Advertising Agencies In the World

An ad agency is generally independent from the client, it may be an internal department or agency that provides an outside point of view to the effort of selling the client’s products or services, or an outside firm. 147 more words

Top 3

Social Media Advertising

Enhance Your Audience Outreach with Social Media Advertising

Every business has come to understand that people are spending a lot of time on the web and almost all of them are trying to poach in these customers. 351 more words


Ask These Two Questions Before Hiring a Health-care Advertising Agency

While picking a medical advertising agency in NYC or elsewhere, you should be very careful as it’s basically a partnership agreement. In short, you should choose a health-care advertising company very carefully because it’ll design your public image. 418 more words

Has the Time Come and Gone for Digital Advertising Agencies?

We all understand the concept of “specialization” and the potential benefit delivery for certain service providers in select industries. That said, the era of the digital media specialist agency may be drawing to a close. 750 more words

Advertising Agencies

Advertisers: Contract Compliance is Easier to Secure Than You Think

If you’re an advertiser, we have three brief questions for you to consider:

  1. Does your organization have contracts with its ad agency partners?
  2. Do those contracts contain right to audit clauses?
  3. 583 more words