Tags » Advertising Agencies

Principal-Based Buying: A Wolf in Sheep’s Clothing?

Recently, Ad Age ran an article entitled: “Risky Business: Why Media Agencies are Betting on Principal-Based Buying.” To be honest, my first reaction was, what in the world is principal-based buying? 629 more words

Advertisers

P&G Slashes Global Adspend, Agencies Wince

Trend Summary: Procter & Gamble, one of the globe’s biggest marketing spenders, plans to slash its ad agency budgets.

Today’s Wall Street Journal reports that FMCG titan… 171 more words

Strategy

Top 5 television ads!

When it comes to media, advertisements are one area of the field where you can truly extend your creativity. You get the chance to be inventive and as humorous as you want. 879 more words

Ode To Advertising

UK Ad Industry Boosts Nation's Export Growth

Trend Summary: The UK Advertising Association predicts an increase in advertising’s £4.7bn contribution to national exports.

A new report from UK advertising industry think tank… 156 more words

Marketing

Evolution of Content Writing

As far as I remember, the service of content writing, especially in the field of advertising has been one that always existed, in one form or the other. 630 more words

Ode To Advertising

Media Agencies Lick Lips Over 'Principal-Based Buying'

Trend Summary: The current era of digital ad buying has seen agency-client relationships become more complex. As has the way in which media is bought. 181 more words

Digital

Social Media Marketing – 10 reasons why your business should be doing it!

Today, life has literally transferred itself onto the internet. With almost everything happening online, it is only sensible to start advertising on it and taking your brand or product to the people. 483 more words

Advertising Agencies