Chief Marketing Officers come and go every twenty-three months or so. The average Client-Agency relationship tenure is thought to be around three years. So has anyone really noticed that average ad agency turnover is reportedly running between 28 – 30 percent? 597 more words
Tags » Advertising Agencies
Trend Summary: A new report from a youth market research agency urges brands to go beyond “pink and princesses” when advertising to young girls.
Transatlantic youth market research agency 44 more words
Twenty years after the first banner ad, the programmatic media era has firmly taken hold. The Holy Grail for marketers is a map to the “consumer journey,” a circuitous route filled with multiple addressable customer touchpoints. 907 more words
Recently, WPP indicated that they were planning to take a large equity stake in comScore, one of the world’s largest online campaign measurement providers. This is in addition to WPP’s recent investment in Rentrak, a television audience measurement service, an organization in which WPP is now the largest institutional shareowner. 575 more words
Trend Summary: Publicis Group ceo Maurice Levy has voiced concern that empowerment of consumers could impact classical approaches to brand marketing.
In an interview yesterday with… 46 more words