Tags » Advertising & Media

A Matter of Efficiency

If you ask any media planner or buyer what the term efficiency means they will tell you that it is the way to determine relative value of different media and is usually defined as the cost per thousand impressions, CPM, of the media vehicle or buy. 333 more words


Vinnie Mirchandani: The evolution of Gutenberg

In line with my 2015 resolution of turning my Monday Peak Jobs News stories into positive posts it was a welcome tweet from Vinnie Mirchandani… 155 more words