Tags » Advertising Thingys

State of Emergency: Rhode Island Stumbles and Falls. But What Happens Next is Even Worse.

Have you heard about the marketing disaster happening in Rhode Island? It’s pretty bad, and it’s only getting worse. Instead of just recounting the disaster, let’s look at what happened, step by step, and point out the mistakes. 790 more words

General Marketing Thingys

And the award for outstanding performance by an ad goes to: KOHL's

Last night’s Academy Awards will be talked about for many reasons. Chris Rock’s controversial opening monologue (which basically continued throughout the entire show,) teasing at the #hollywoodracism subtext was very labored indeed, and you could see the squirming in the front five or six rows as it went on. 582 more words

Advertising Thingys

H&R Block's Not-So-Ordinary Giveaway Gimmick

If you’re a working American, you know it’s tax season. And for the first quarter of the year, the airwaves are awash in tax preparation advertising. 641 more words

General Marketing Thingys

VW: follow-up to previous post

Back on November 11, 2015 I wrote a post entitled “Das Issues: What’s Next for Volkswagen?”    In it, I discussed the emissions scandal, and what I thought the brand could do to start the process of reconnecting with current customers and reaching out to prospects. 204 more words

General Marketing Thingys

Marketers: Get in the game!

Whether you’re a mega-global-brand-giant or a small regional player trying to get noticed, marketing can be a complex enterprise, indeed. So many factors to consider. So many competitors. 550 more words

General Marketing Thingys