Tags » Advertising Thingys

H&R Block's Not-So-Ordinary Giveaway Gimmick

If you’re a working American, you know it’s tax season. And for the first quarter of the year, the airwaves are awash in tax preparation advertising. 641 more words

General Marketing Thingys

VW: follow-up to previous post

Back on November 11, 2015 I wrote a post entitled “Das Issues: What’s Next for Volkswagen?”    In it, I discussed the emissions scandal, and what I thought the brand could do to start the process of reconnecting with current customers and reaching out to prospects. 204 more words

General Marketing Thingys

Marketers: Get in the game!

Whether you’re a mega-global-brand-giant or a small regional player trying to get noticed, marketing can be a complex enterprise, indeed. So many factors to consider. So many competitors. 550 more words

General Marketing Thingys

Nice Legs, DirecTV - but a little hairy.

(Part 2 in a 2-part series examining a current campaign.)

In my post from last week, I wrote about DirecTV’s most recent campaign featuring Rob Lowe in a series of very entertaining commercials. 632 more words

General Marketing Thingys

Now That's Punny!

If you love advertising, you probably love good writing. Because, after all (with all due respect to the wonderful art directors and designers out there,) the creative side of advertising is, ultimately, a writer’s business. 672 more words

Advertising Thingys

The "other" - and really important - part of your ads

Advertising creative has a lot of moving parts.  There’s the brand’s voice and its implicit promise.  There’s the creative idea that’s holding the ad together.  There are the visuals.  1,035 more words

General Marketing Thingys

Seeing is (way more than) believing.

In the wake of the recent developments with the Ray Rice video-gone-viral situation, it’s become very clear that, as a nation of content consumers, seeing is way more potent and far more powerful than believing. 547 more words

Advertising Thingys