Tags » Advertising Thingys

Nice Legs, DirecTV - but a little hairy.

(Part 2 in a 2-part series examining a current campaign.)

In my post from last week, I wrote about DirecTV’s most recent campaign featuring Rob Lowe in a series of very entertaining commercials. 632 more words

General Marketing Thingys

Now That's Punny!

If you love advertising, you probably love good writing. Because, after all (with all due respect to the wonderful art directors and designers out there,) the creative side of advertising is, ultimately, a writer’s business. 672 more words

Advertising Thingys

The "other" - and really important - part of your ads

Advertising creative has a lot of moving parts.  There’s the brand’s voice and its implicit promise.  There’s the creative idea that’s holding the ad together.  There are the visuals.  1,035 more words

General Marketing Thingys

Seeing is (way more than) believing.

In the wake of the recent developments with the Ray Rice video-gone-viral situation, it’s become very clear that, as a nation of content consumers, seeing is way more potent and far more powerful than believing. 547 more words

Advertising Thingys

Creative or Re-creative?

“Imitation is the sincerest form of flattery.” So the saying goes. But when that imitation becomes a direct lift of concept and content, is it flattery or is it something else? 636 more words

Advertising Thingys