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Episode 27 - Inside Chanel

When you are a global brand like Chanel, you can take chances with your marketing and advertising initiatives. Your brand is established and your history is in place so experimenting with different mediums or channels isn’t as risky. 120 more words

Advertising

The Ridge Wallet Fits in So Well With My Lifestyle -- product placement in "Why Car Colors Are Boring Now" Video on Youtube

Keywords: Paint , car paint , car colors , best car colors , grabber blue , plum crazy , championship , white , dodge , honda , fun cars , barrett jackson , project cars , collector cars , auto auctions , mecum auctions , Chevy , Chevrolet , Corvette , c6 , rare cars , bargain , used cars , car shopping , lexus , retro cars , classic cars , bmw e46 , Donut , Donut Media , Stock Market Crash , Recession , Car Trends , modern cars , dode challenger , ford , Model T , Volvo , Toyota

Clickbait

How to Finesse your Way through Social Media as A Startup

Facebook, Instagram, Twitter, the list is endless. These platforms have such a large impact on individuals that it is easily one of the strongest means of growing your brand. 871 more words

Marketing

IPL: Not just a League!

Indian premier league (IPL), the heartbeat of every Indian cricket fan that needs no introduction. Still, to give an overview, it started in 2008 where state teams compete against each other every year to win the championship title. 645 more words

Marketing

Ad Spotlight: Heineken's "Back to Bars"

First Watch

On first impression, I really enjoyed this advert. The “new normal” is often seen as something negative, difficult and at times, clinical. Heineken, however, manages to put this idea on its head, and paint it comically, presenting it as a new, funny way of life. 925 more words

Advertising