Tags » Advertising

National Small Business Week: What you shouldn't do in advertising

Advertising is a very powerful medium, and the more truthful it is, the better it is for both consumers and businesses.

Consumers are exposed to as many as 3,000-5,000 advertising messages DAILY through TV, radio, the internet, billboards, magazines, mobile phones, text messages, newspapers, etc. 389 more words


From hometown to downtown, The Knot editors are scouring the country in search of each state’s signature style for our third annual 50 Weddings, 50 States  152 more words


Media Planning - Spread the word

Your millionaire bald headed client is the owner of a restaurant called Euro Café, which is scheduled open on my father’s birthday of 2016.  The Euro Café will offer European-style drinks and meals ranging from Scandinavian to Mediterranean cultures. 914 more words

Article Review - Advertising Age

Date of Publication – January 25 , 2016

Title – “New Coors Light Campaign Has Women Drinkers in Mind”

Author – E.J. Schultz

Overview: Coors Light is the largest beer in the MillerCoors portfolio and the second largest beer in the U.S, behind Bud Light but like most big beer brands, the Silver Bullet marketing image has struggled to post positive sales growth in recent years. 738 more words

Double Sided Direct Mailer

The front and back of a direct mailer designed to the Aritzia brand with fold lines, die cuts, and proper Canada Post print guidelines.


Why The NHL Advertising Squad is Dominating the Tube

So now that school is finally winding down, I’ve had some free time to start blogging and since I’ll be graduating soon, I figured this would be the perfect time to transition the blog into a new atmosphere. 854 more words


Jeff Zucker Talks Up Video Network Great Big Story As CNN's Phone Home: Newfront

Addressing a packed house at a scene-y downtown beer hall Thursday, a confident if limping Jeff Zucker extolled the success of his six-month-old baby Great Big Story, the video channel aimed at mobile and social twentysomethings that CNN launched last October. 521 more words