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Earning the APR: My Thoughts on The Process

Someone recently asked me why I pursued the APR credential. The APR is the Public Relations profession’s only voluntary post-graduate certification program representing the most prestigious credential in the communications industry. 780 more words

Ameerah PR

Facebook to kill off Sponsored Results, streamline its advertising efforts - Engadget

Facebook to kill off Sponsored Results, streamline its advertising efforts
Engadget
Facebook ads are about to become a tiny bit less obtrusive: the social network just announced that it will stop showing Sponsored Results this July. 38 more words

Ameerah PR

A New Spin On Location Based Advertising - Forbes

A New Spin On Location Based Advertising
Forbes
Location based advertising is rapidly becoming the “next big thing.” Having the ability to hit (figuratively) someone with an ad on their mobile device based on their location at any given moment in time is, well pretty darn exciting and most assuredly … 24 more words

Ameerah PR

Study: Mobile Marketing Industry to Employ 1.4 Million In 2015 - AdAge.com


AdAge.com

Study: Mobile Marketing Industry to Employ 1.4 Million In 2015
AdAge.com
While the overall spending and sales growth rates are predicted to correlate, the study also found that the return on mobile advertising spending will decrease slightly through 2015 as the smartphone market diversifies. 35 more words

Ameerah PR

Online CRM: A Transformation in Marketing Communications ...

Customer relationship management, or CRM, is a marketing communications strategy geared toward the managing and facilitating of interactions with customers and potential sales prospects. As companies seek to increase … 6 more words

Ameerah PR