Tags » Analytics

A Journey Through Web Analytics 2.0: Chapter 1

Web Analytics 2.0 by Avinash Kaushik finally made it to my “Currently Reading” list. Generally regarded as a quintessential of SEM, my colleague Hristo Vasillev described it as the “Must-read to really get into digital performance book” in his… 242 more words

Jose Miranda-alvarez

Digitizing Healthcare, Because Our Lives Matter

This article originally appeared on IBM Big Data & Analytics Hub.

The United States spends around 17-18% of its GDP on healthcare every year. When you put this into dollar numbers, it is a mind-boggling… 1,204 more words


Media metrics

Thinking about methods to evaluate media impact, but it always feels like a losing game. And not just because I’m woefully unmatched for this king of the food chain (below). 536 more words


Insight - Rolling My Own Analytics for the Web-App

One of the more interesting parts of the Insight project that I’ve been working on, in addition to the basics of the tutorial (delivering dynamic pages, unit testing, creating a Twitter-like microblogging service), I have begun rolling my own… 143 more words


I f*cking fixed YouTube

So I finally came up with way to fix YouTube. So my channel will be all about the content and my viewers. So I have forced YouTube to reflect my choices. 101 more words

YouTube Channel

Picking Up the Pieces: Half of Banks Would Rather Respond to Fraud Than Prevent It

Kaspersky Lab and B2B International have conducted a survey among company representatives, seeking to discover their attitudes towards information security, including financial companies’ online fraud protection policies. 341 more words

Industry News

A marketer’s favorite Sitecore 8 features

In today’s post I wanted to lay out some of Sitecore’s coolest features and capabilities. For me, the coolest features of Sitecore are: