Tags » Analytics

Big Data Can Mean Big Business Success

When it comes to utilizing information, big data can be a big help for your business.

The data your business produces and other data found on the web can offer incredible insights into how your business functions and how it can improve. 513 more words

Social Media

Business Books for Professional Growth. Be Your Own MBA Prof.

I visit Chicago Booth Bookstore regularly to see what new books they have. My goal is to learn as much as I can while I am there. 288 more words


Week of 3/23/2015 in review

Most Demanded: Replacing Cassandra With DynamoDB

The top most searched for topic on this blog remains Replacing Cassandra with DynamoDB or something else for that matter. 990 more words


Measuring ROI Success in the Digital World

With the ‘lift-off’ of the digital world, calculating ROI with digital investments has become a very important task.  For instance if you create a website, app, or social media account, and spend a lot of money on it, how do you actually know if you’re making money off this digital investment?   336 more words

In Your Words 12: XYZ Facebook Analytics

I’ll be observing XYZ company, a “mom-and-pop” HVAC company in west Massachusetts for our Week 12 discussion on Analytics. This business was recently launched, but they manage multiple platforms in their Integrated Marketing Communications plan. 581 more words



I don’t engage very heavily with either Research Gate or with academia.edu for several reasons

(1) Time is limited, and there are only so many networks I can engage with… 301 more words


WordPress: Track Site Search Terms with Google

Most of us know we can use Google Analytics to see what search terms are bringing people into our site. But once they’ve arrived, how do we know what searches they perform while on our site? 42 more words