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Renewing luxury brand after cutbacks

Coach Inc. saw its popularity rise when consumers flocked to buy its patterned bags and accessories covered in a signature ‘C’ logo. But straying too far from its heritage as a purveyor of luxury leather and the rise of so-called “affordable luxury” competitors such as Michael Kors and Kate Spade in recent years prompted a major overhaul at the 74-yearold New York-based company. 821 more words

Business

How Coach Inc plans to recapture the high-end market as 'affordable luxury' rivals rise

TORONTO — Coach Inc. saw its popularity rise when consumers flocked to buy its patterned bags and accessories covered in a signature ‘C’ logo. But straying too far from its heritage as a purveyor of luxury leather and the rise of so-called “affordable luxury” competitors such as Michael Kors and Kate Spade in recent years prompted a major overhaul at the 74-year old New York-based company. 824 more words

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