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Liquor Makers Are Now Marketing Alcohol Brands as "Experiences"

A few years ago, alcohol-beverage giant Diageo realized it had a problem. When Fireball-loving millennials wanted to take a shot, they weren’t downing the company’s Captain Morgan rum. 603 more words


Miller Lite Challenges Bud Light to a Taste Test

The latest Miller Lite vs. Bud Light battle is brewing across thousands of bars this summer.

Over the summer, MillerCoors is launching a campaign it is calling the “Know Your Beer” program. 530 more words


Molson Coors Inks Deal With Heineken to Import Mexican Beer

Molson Coors has tapped Heineken to ensure the Big Beer producer behind Miller Lite and Coors Light can participate in swelling American interest for Mexican-produced ales. 436 more words


Incredibly, Americans Drank Less Alcohol in 2016

2016 isn’t a year that the beverage alcohol industry will be toasting.

On Thursday, industry tracker IWSR reported that Americans consumed less alcohol in 2016 than the prior year, with volume slipping by 3.5 million nine-liter cases last year to 3.39 billion nine-liter cases. 561 more words


Anheuser-Busch InBev Is Investing $2 Billion In American Breweries

Anheuser-Busch InBev has vowed to spend $2 billion over the next four years to boost American brewing capabilities, spending that will be allocated to product packaging, newly acquired craft brands, and beverage bets beyond brewing beer. 757 more words


Why Boston Beer Got Into Alcoholic Seltzer Water

Two summers ago, hard soda—alcoholic versions of classic flavors like root beer and ginger ale—generated a lot of buzz across America’s bars and grocery stores. 927 more words


Heineken Buys Remaining Stake in Lagunitas

Heineken completed a deal to take full control of California-based Lagunitas, after the Dutch brewing giant was encouraged by efforts to expand the brand in a handful of international markets. 459 more words