I need your help with the research for my new book ‘ How to avoid getting Fired at the ‘C’ Level’ (working title) – looking in depth at the reality of executive level engagement and understanding of the business change that they have ultimate responsibility for, through the project portfolio that they own, for the organisations that they lead. 73 more words
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Extract from my book ‘Project Branding’ published by RMC Publications, Inc.
The project name is important in setting the tone and personality of the project, and this name can be a powerful marketing tool, or even a major part of the brand for a significant project. 896 more words
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