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IIAR Webinar – 11th September – Best Practices in the Rules of Engagement

Date: September 11th, 2014
Time: 4pm BST, 5pm CET, 11am EST, 8am PST
Location: IIAR Webinar – Register here

AR Pros and the Industry Analysts work on the basis of undocumented principles – principles that sometimes get broken or abused and then what do you do? 174 more words


Wrap-up: Netscout vs. Gartner re. Magic Quadrant positioning

Two Three interesting takes on Netscout suing Gartner for not putting them in the leaders quadrant:


What does analyst influence mean to you?

What does analyst influence mean to you?

If you’re in AR, how do you get it, and how do you measure it?

If you’re an analyst, how do you know whether you have it? 220 more words


[GUEST POST] The importance of business ethics

Originally posted by Bram Weerts from KEA on BramWeerts.com: Non-Academic Views.

On the 5th of March, the IIAR (The Institute of Industry Analyst Relations) will hold a… 597 more words


IIAR Webinar - UP and to the RIGHT - 16th April 2014

IIAR Webinar with Richard Stiennon, author of a key book for Analyst Relations Professionals and the book on the Magic Quadrant – “Up and to the Right… 486 more words


Making the most of CeBIT (even at the last minute)

It’s big, and it’s just around the corner – it’s CeBIT time again. For AR professionals attending the show, the IIAR has put together a new paper sharing expert tips, both from ARs and analysts, on how to best use CeBIT to connect with and build relationships with analysts. 640 more words


[GUEST POST] Ode to the Analyst Firm Salesperson and Other Key Non-Analysts

I just survived Gartner Symposium in Orlando and as part of my regular post mortem, I analyze what went well and what I can do to improve the experience next year. 873 more words

AR Best Practices