Tags » ASO Tutorials

How to Get Rid of Negative App Reviews

Reviews are one of the most important things you have to follow once your app is live are users reviews. Your convertion rates (visitors vs downloads) will drop a lot if you have less that 3,5 stars, your ranking will drop (specially on Google Play) and a vicious cycle will begin. 189 more words

App Stores

Apple Locksdown Screenshots Updates

App screenshots are now locked in iTunes Connect once your app has been approved.  This means screenshots may be uploaded, deleted or re-ordered when you submit a binary for an update to an existing app or a new app. 81 more words

App Stores

Importance of the App's Name Length

Even the most successfull game studios commit rookie mistakes…

Remember, users only see the first 19 characters of your app’s name!

App Stores

Importance of Push Notifications

Push notifications are one of the best tools app marketers have at their disposal right now. As I commented on a previous post, one of the ways you can measure your app’s engagement is through  893 more words

App Stores

How to Measure App Engagement

Engagement is one of the most important metrics of an app, and any app developer and marketer should have a deep understanding of how engaging their apps are. 144 more words

Mobile Marketing

Ad Campaigns Performance Over the Week

Adnetwork Chartboost published in november this interesting report comparing evolution of ad campaigns performance over a week.


  • If you want the best bang for your buck, advertise Mondays through Wednesday- you’ll have the least expensive competition.
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App Stores

App Store Optimization (ASO): Google Play Ranking Algorithm

A lot of developers have tested, studied and shared their knowledge and experience on what are the main criterias Google Play uses to rank apps on the top positions. 85 more words

App Stores