Tags » Attention Economy

The Power Shifts

As civilization persists, the dominating influences over human communication and event reporting have transferred hands from society’s de facto elites to the skeptical, once accuracy-driven press to the democratized grassroots of citizen fact-checkers. 529 more words

Digital Age

The "attention economy": Like me, please!

“Attention economy” or “affirmation economy” are terms to describe the current state of our social world: the hunt for likes.

I have written some posts about social media and probably some readers are familiar with my reservations with respect to it. 1,241 more words

Lifestyle

Does sex still sell?

Yet a study published in 2015 found that sex takes up so much of our ‘limited attentional capacity’ that it impairs our ability to remember what’s being advertised. 113 more words

Blog

Welcome to hell:

Apple vs. Google vs. Facebook & the slow death of the web

Those huge chunks — the ads! — are almost certainly the part you don’t want. 207 more words

Blog

Insights: How Do You Win In An Attention Economy?

Well, that’s a wrap for Advertising Week 2015! As always, this year was filled with insightful conversations on everything from millennials and ad blockers, to programmatic, mobile creative and politics. 391 more words

Featured

Now that I have your attention...

A modern media audience has their attention spread wider than ever before in history. Strailey (2014) points to a recent study that showed the attention span of an average American in 2014 is just 8 seconds; marking a decline in attention spans from the 12 second average cited in a 2000 study. 701 more words

BCM240

News: They Want Your Attention & This Is How They Get It

When news made the change to digital, so too did the way it was written. Headlines, in particular, had to be short, snappy and attention-grabbing–or in other words:  455 more words

Tools & Resources