Tags » Attention Economy

How to catch people's eye in the era of information explosion?

In the old world, the secret of a business’s success highly depended on “location, location, location.” But now, the world has changed. We are living in the age of web where there is full of information.  466 more words


Attention, Narcissism, and our Anti-Science Culture

My academic background is in ecology and environmental science, and like all other fields of study, science is not immune to politics; many scientific camps are divided by political interests and personal beliefs. 1,905 more words


Attention weakens marketing, emotion strengthens it

Notes on Robert Heath’s study:

Summary by Steve Genco:

Advertising may actually be bad – in some circumstances (e.g., TV ads) and for some purposes (e.g., brand-building). 

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When living in an “Attention Economy” like we are today, according to Michael Goldhaber, “what matters is seeking, obtaining, and paying attention” (Goldhaber, 90). In our everyday lives, whether you are using Facebook, Twitter, Instagram, or even giving a presentation, we are participating in the trade of attention.In an economy such as this, we can say that attention takes the place of money. 451 more words


Managing attention

Attention is vitality. It connects you with others. It makes you eager. Stay eager.
~Susan Sontag

Last week’s post, The Value of Attention, got some attention from my friends (thank you guys!).

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The value of attention

Marketing is a contest for people’s attention.
~ Seth Godin

These days, with always-connected gadgets in our hands, we’re overloaded by so many information. Some of them are good, some of them are useful, some of them are beneficial, but a lot of them doesn’t add any value to our life.

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Welcome All

Hi all–

A couple of weeks ago I wrote a post about being valued vs. getting attention.  About a week later the good folks at WordPress freshly pressed it and then kept it around as a featured blog post.   219 more words

Summer Pierre