Tags » Attention Economy

Does sex still sell?

Yet a study published in 2015 found that sex takes up so much of our ‘limited attentional capacity’ that it impairs our ability to remember what’s being advertised. 113 more words


Welcome to hell:

Apple vs. Google vs. Facebook & the slow death of the web

Those huge chunks — the ads! — are almost certainly the part you don’t want. 207 more words


Insights: How Do You Win In An Attention Economy?

Well, that’s a wrap for Advertising Week 2015! As always, this year was filled with insightful conversations on everything from millennials and ad blockers, to programmatic, mobile creative and politics. 391 more words


Now that I have your attention...

A modern media audience has their attention spread wider than ever before in history. Strailey (2014) points to a recent study that showed the attention span of an average American in 2014 is just 8 seconds; marking a decline in attention spans from the 12 second average cited in a 2000 study. 701 more words


News: They Want Your Attention & This Is How They Get It

When news made the change to digital, so too did the way it was written. Headlines, in particular, had to be short, snappy and attention-grabbing–or in other words:  455 more words

Tools & Resources

Tiny Cubes and the Attention Economy

It took so long to get this video up, you’ve no idea. EVERYTHING that could go wrong did, plus a few things that couldn’t. But anyway, here’s a video of me giving some thoughts on the attention economy. 10 more words

Desperately $eeking followers: the rise of the attention economy

Kim Kardashian posted this photo to celebrate hitting 42 million followers on Instagram, just 165 days after reaching 27 million (McDonagh 2015). But were these followers bought or earned? 566 more words

Global Networks