Tags » Attention Economy

Attention weakens marketing, emotion strengthens it

Notes on Robert Heath’s study:

Summary by Steve Genco:

Advertising may actually be bad – in some circumstances (e.g., TV ads) and for some purposes (e.g., brand-building). 

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When living in an “Attention Economy” like we are today, according to Michael Goldhaber, “what matters is seeking, obtaining, and paying attention” (Goldhaber, 90). In our everyday lives, whether you are using Facebook, Twitter, Instagram, or even giving a presentation, we are participating in the trade of attention.In an economy such as this, we can say that attention takes the place of money. 451 more words


Managing attention

Attention is vitality. It connects you with others. It makes you eager. Stay eager.
~Susan Sontag

Last week’s post, The Value of Attention, got some attention from my friends (thank you guys!).

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The value of attention

Marketing is a contest for people’s attention.
~ Seth Godin

These days, with always-connected gadgets in our hands, we’re overloaded by so many information. Some of them are good, some of them are useful, some of them are beneficial, but a lot of them doesn’t add any value to our life.

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Welcome All

Hi all–

A couple of weeks ago I wrote a post about being valued vs. getting attention.  About a week later the good folks at WordPress freshly pressed it and then kept it around as a featured blog post.   219 more words

Summer Pierre

On Value and Being Seen

Longtime reader Sarah asked in the comments on my post about Edith Pearlman if I could share my thoughts on how I skate the inevitable line of doing work for work sake and doing work to be seen.   900 more words

Summer Pierre

How Our Attention Will Eventually Be Sold

A man by the name of Mark Manson recently posted a great piece about how our technology today isn’t the cause for whatever problems we give it, rather, it’s simply there and we as humans react to it accordingly. 778 more words