Tags » Attribution

What Marketing Costs Should be Included in CAC Calculations? - Enterprise Irregulars

You should include all marketing costs.

  • Demandgen people and programs dollars should be fungible. PR and product marketing better be doing things that help acquire customers, even if indirectly.
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How meaningful is your campaign attribution? - ClickZ

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Source: www.clickz.com

As I’ve advocated before, attribution modeling needs to be based on past events/conversions.


Advice for the Holidays -- Mother, Zeno, and Apuleius Always Said: "Two Ears, One Mouth"

"Mother always said: 2 ears, one mouth" @holdengraber @LIVEfromtheNYPL #7wordbiography pic.twitter.com/4EvbctfOUX

— Fashpo (@fashpo) October 18, 2015

Now that the holiday season is upon us, hordes of Americans will brave weather and traffic to reunite with their families.

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Blockheads, attributions and indemnities

When I was a physics undergraduate, we were allowed to play with the department’s newly acquired electron paramagnetic resonance spectrometer (if you need to ask, you don’t need to know). 2,225 more words


400(?) years of warming

by Judith Curry

So, exactly how long has it been warming? 1,338 more words


Article Attribution: Manhunt After the Paris Attacks

This article focuses specifically on the manhunt to find the last of three brothers involved in the Paris terrorist attacks, and then widens its scope to talk about how the attacks are or may affect foreign policy. 397 more words

Interaction Sequence Models

Sequence models apply the premise that there is an implicit ‘worth’ to when an interaction occurs in a customers’ research journey. The complexity of these models may vary, but two main strands of approach involve; 734 more words