Tags » Attribution

Digital advertising viewability - a lot of gray area

“Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn’t quite that simple.

According to new research by programmatic company Goodway Group, seeing ads that are measured as viewable results in people converting at an 8 to 9 percent more. 69 more words

Advertising

What really drove the sale? When metrics lie

Let me take you back a few years, then we’ll jump ahead to the digital advertising world we live in now.  Several years ago, I was talking to the owner of a small business one day about what drove customers to their store.   1,090 more words

Advertising

Marketo Tip: How to ensure marketing gets credit on sales opportunities

Out of the box, Marketo is built to search and track leads that are associated with an opportunity in your CRM system. This is how marketing has the ability to track the lead’s marketing interactions and tie them to a pipeline and/or a revenue metric. 438 more words

Marketo

Using Prospecting Display as a Means to Feed the Remarketing Cookie Pool

In Digital, we are always on the lookout for a new ROI-producing channel.  We willed for that (unsuccessfully) with Facebook organic.  Mobile, while not a channel, continues to vex those struggling with sub-par conversion rates.  815 more words

Digital Marketing General

As a mobile-app publisher, how to optimize attribution and get more revenue

As a publisher, do you want to understand why you’re not getting credit for all the installs you’re driving for your advertisers? At Jana, we’ve been experimenting with ways to optimize… 596 more words

Technology

A student guide to using images

Teaching students to be ethical users of the creative and intellectual property of others is an important part of our Job as Teacher-Librarians.  I developed… 22 more words

Teaching And Learning