Attribution Error is definitely not a new topic but it cannot be overemphasized or exhausted. After acknowledging that there is a problem, it is crucial to identify the root cause. 370 more words
Tags » Attribution
In this series about the new features you asked for, here comes the Customer Journey Funnel Report! A clear and detailed overview of the steps your customers went through and which sources brought them to a conversion. 360 more words
Setting some time aside for development work, I decided finally that I should try and write a script to evaluate game theory solutions. Truthfully, I’d been put off previously by the apparent complexity in generating the set structure to evaluate the regression. 783 more words
There is a lot of buzz around Data Driven Attribution, known variously as, Marketing Attribution, Multi-Touch Attribution (MTA), Multi-Screen, Multi-Channel Attribution etc.
Marketing Attribution is a subject close to every marketer’s heart and remains a tough problem to solve. 770 more words
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Editor updates, local ranking & SEM accounts appeared first on Search Engine Land. 18 more words