Tags » Attribution

Stop trying to create phone-pops NOW!

Science is more important than our opinions. For those of you who are optimizing your advertising for telephone response, you are blowing it big-time.

via… 13 more words

Consumer Shift

Do you trust audience measurement data?

Trying to accurately measure audience against a plethora of cable, satellite, over-the-top, mobile, tablets, Roku, AppleTV, and on and on is no doubt a difficult task.  144 more words


One of the creators of Google News calls the search site "shameful and irresponsible" in spreading fake news

Google’s already under fire for its role in spreading “Fake News.”  Now, one of the engineers who helped create Google News had quite a bit to say about the search site and it wasn’t flattering.  197 more words


Attribution, agencies, and investigation

We welcome a guest post from Leah Scragg, responding to this summer’s discussion of attribution on the blog (see here).


This post joins a very interesting discussion of attribution studies somewhat late in the day but I would like to put forward a couple of ideas in relation to the question of why attribution matters. 587 more words

John Lyly

Measuring Advertising ROI

There is a ton of discussion around attribution these days. If you haven’t watched this video on why last click attribution is terrible, open it up and watch it either now, or as soon as you finish this article. 301 more words


Why journalists ditch the thesaurus when it comes to "said" (for new journalism students who don't)

It’s the start of a new term in journalism courses across the country, and journalism lecturers will once again be spending the first few weeks helping students to ‘unlearn’ a habit they acquire at school: … 918 more words

Online Journalism