A while back, a Facebook friend put up a quotation attributed to Benjamin Franklin: “The Constitution only gives people the right to pursue happiness. You have to catch it yourself.” 416 more words
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Demonstrating the impact of marketing when performance is the result of cross-functional efforts requires three elements:
- Show performance of shared impact metrics. Whether the goal is increased deal velocity, better renewal rates or improved customer loyalty, you need to demonstrate that the impact metrics marketing invests in are, in fact, improving.
The web can be a goldmine of high-quality, free images, music, and media that you can download to use in your projects and even modify for your personal use — provided you check with the appropriate license and attribute the source correctly. 271 more words