Tags » Attribution

The Dark Side of Having a Blog Post Freshly Pressed

Last week I wrote about having a blog post Freshly Pressed for the second time.

The post that received this honor (explained here) was about the effect of my mother’s Alzheimer’s diagnosis on my parents’ marriage. 849 more words

Blogging And Social Media

Anger and Forgiveness

I often see posts on social media about the ‘blame’ – e.g., “If you don’t ——, it’s your problem, not mine.” Although I agree to some extent that blame and responsibilities should always not fall onto those who perceive rejection, injustice, or condemnation, I wonder whether the posters of these messages are not angry, vengeance, or self-righteous at all in posting them publicly. 669 more words


The magic (or not) of last-click attribution

You’ve gone through all the pains of doing market research and developing a marketing campaign. You’re gonna send out emails, launch a TV ad campaign, take it to social media, optimize SEM and SEO, put display here and there, maybe launch an app for mobile. 587 more words

Digital Marketing

Does Creative Commons help the chaos that it is attribution on FB?

As the tittle of the blog suggests I’m going to talk about what role Creative Commons plays in attributing content that people share on social media. 1,170 more words


Ashland Partners Educational Conference


Join Ashland Partners and Carl Bacon, CIPM, renowned performance measurement specialist and founding member of GIPS®, for an interactive overview of critical concepts of performance measurement and attribution. 83 more words

The Verifier

Says Who?

Four months old, she was on the run, and desperate. Leaping from a seven-year-old’s casual grasp, she headed for the shrubbery, fueled by adrenaline and pursued by three equally adrenaline-addled boys. 1,711 more words