Tags » Audience Development

The Tale of a Snail

For brands on social media, there’s always a balance between sales and social.

You want to make personal connections with your followers, but you want to have them connect with products. 687 more words

Audience Development

Arts Marketing Consulting

My work in arts marketing, audience development, and community relations has spanned 15 years with companies  such as The Old Globe, the La Jolla Playhouse, the Carnegie Mellon College of Fine Art, the Carnegie Mellon School of Drama, San Diego State School of Theatre, Television, and Film, the University of Bologna, and Hiawatha Project. 454 more words

Theatre Marketing

League of American Orchestras Releases Five-Year Strategic Plan 2016 - 2020

The League of American Orchestras’ Board of Directors has announced the organization’s blueprint for the future: Creativity, Engagement, Impact: The League of American Orchestras’ Strategic Plan, 2016-2020… 505 more words


Don't Let Your Brand Name Fall Flat On Your Audience

Often, there’s a name that really sticks among the founders of the company. There’s a ring to it… It makes people smile… It seems obviously right… Or, frequently, in these times, the cute omission of vowels in a product name is just plain cool. 165 more words


US Orchestras: Ways to Enhance Subscriber Relationships

American Orchestras Need to Get “Sticky” to Meet Challenges: A study from Oliver Wyman, “Reimagining the Orchestra Subscription Model,” commissioned by the League of American Orchestras, argues that American orchestras can meet their challenge to retain subscribers and meet revenue needs by exploring methods used in other industries (e.g., retail, grocery, fitness), that build “stickier” relationships with customers. 459 more words


Museums and online courses: learning experience takeaways + treasures any teacher can take

Very few museums offer online courses, despite being important hubs for education and learning. But the online classes trend is booming, thanks to universities, corporates, and independent professionals who are eager to share the knowledge and give anyone anywhere in the world the opportunity to learn. 856 more words


Audience Development Consultant Brief

The Arts & Heritage Alliance Milton Keynes (AHA-MK) is looking for a consultant(s) that can work with a collective of arts and heritage organisations to inform and support development of strategies that diversify, broaden and/or deepen their audiences. 180 more words