Tags » Audience Development

Last Ditch Efforts

When marketing efforts are not performing as hoped and BPA deadlines loom, many brands resort to their ” last ditch efforts” to hit their audit goals. 233 more words

Marketing

Micro Festivals, More Than Just A Gap-Filler

As Chair of the SHOUT Steering Group (the team behind Birmingham’s Festival of LGBT Arts & Queer Culture) it has been my responsibility to lead its strategic direction, development and programming in order to ensure that SHOUT delivers against its primary strategic aims – ultimately: continuing to be of relevance to its audiences (a broad and diverse group of communities, cultural aficionados and artists) and finds ways of becoming sustainable. 902 more words

Projects

Opportunity: Arts Connect Research Coordinator; Family Access Scheme

In 2014 the Arts Services of Caerphilly, Rhondda Cynon Taff, Bridgend, Merthyr and the Vale of Glamorgan County Borough Council’s signed a Memorandum of Understanding agreeing to work collaboratively to develop and improve the range, quality and breadth of arts opportunities across the defined region. 524 more words

Jobs / Opportunities

Orchestras on the offensive: More than audience development!

In a rapidly and profoundly changing environment it is essential to make orchestras ‘future-proof’. Issues such as audience development, education and outreach programmes, or corporate identity have been high on the list of priorities for some time. 294 more words

Toolbox

What Google Adwords tells us about our Audience

People who use Google Search already know what they’re looking for. So how many people are looking for theatre? I was working on a digital marketing strategy for a client recently and we decided to ask Google Keyword Planner how many people search for theatre in Ireland. 443 more words

Susanna Eastburn on Breadth Charge

An important principle for Sound and Music is that of breadth. We proactively seek to work across a range of styles and genres, scales of work, and geographical locations (London/not-London; urban/rural; established venues/new contexts…). 385 more words

Sound And Music Team

What's Hidden Behind Your Walls?

My house is trashed.There are currently 3 floors of construction–all due from water leaking near the chimney and running silently down inside the walls over the last year. 270 more words

Marketing