Tags » Audience Development

US Orchestras loose subscribers and audiences

The League of American Orchestras has released Orchestra Facts: 2006-2014, the organization’s first comprehensive longitudinal study of American orchestra finances and operations.

Using an extensive variety of organizational and external data sources, the study depicts the enormous breadth and scope of the American orchestra field, along with the complexities and resiliencies inherent in the art form’s business model. 976 more words


How Not to Say Thank you

I think it’s important to say thank you to your customers. When they buy something or respond an online offer (magazine, webinar, research, etc), it is an opportunity for you to reaffirm your commitment to them. 358 more words


Why Distribution Matters: Magazine Essentials

How to Start a Magazine

Like any endeavor, starting a magazine takes a healthy amount of forethought, planning, and a little bit of luck. Magazine entrepreneurs aim to boost their readership in measured ways, generating more and more interest with each issue, but that forward progress takes time. 106 more words


Importance of Gearing Marketing Content to the Buying Process

Who are your marketing messages created for?  Do you have materials for people in every stage of the buying process? Especially on your website, you should provide content to potential and current customers involved in each stage of the buying process. 177 more words

Audience Development

Digital news is all about delivery

By Christina Elias

The New York Times‘ Elisabeth Bumiller was supposed to describe to a room full of college journalists the 37-year process of becoming an editor at one of the nation’s most prestigious news outlets. 158 more words

Acp Convention Washington Dc 2016

Audience development - learning from young children

I am lucky to work in a sector which I care deeply about, and with clients who I admire, respect, learn from and enjoy working with. 439 more words