Tags » Audience Development

What can we learn from museums about attendance vs price?

I’ve been reading a few articles recently about the controversy around the Met Museum’s new branding, which rolled out at a similar time as their change in phrasing around ‘suggested’ vs ‘recommended’ admission donation. 150 more words


@ClassicalNEXT is ready to start May, 25

Classical:NEXT is a professional forum for classical and art music, the next edition of which will take place in Rotterdam from 25 – 28 May 2016. 112 more words


7 Takeaways from My Paper.li #Bizheroes Chat

I recently lead a discussion on building and maintaining a LinkedIn audience on Paper.li’s #Bizheroes Chat.

Here are 7 Takeaways in case you missed the chat: 734 more words


The Jazz Papers

I’ve just started to develop a new project for Jazz North tentatively called northern originals Phase 3, a follow-up to the consultation and pilot project… 178 more words


Two NZ arts organisations talk Twitter

“Think about your message and its relevance to your audience. When you’ve got something spot on, that’s when the engagement hits …” Tessa Yeoman, Auckland Writers Festival… 200 more words

Arts Marketing

Audience Development: The Road to Success

I was recently invited by Jazz North to talk to the new crop of artists selected for Northern Line – a subsidised touring scheme – about growing their audience through social media. 1,527 more words

The Long Read