The popular intensive development programme for cultural marketers and audience development practitioners is back. Grow is the CultureHive intensive programme that will guide you through the steps of writing and delivering your audience development plan, from audit to implementation. 61 more words
Tags » Audience Development
Bristol Plays Music (BPM) is leading the programme for the West of England, to ensure that music education reaches into all communities and we are currently recruiting for an Access Manager for the service. 167 more words
It still astounds me when I see an article questioning the value of social marketing. (Notice I said social marketing and not social media. Social marketing is a strategy, plan and activity that use multiple channels to connect, communicate, and engage with a target audience. 617 more words
Large open-plan public spaces in buildings need things to fill them.
They need energetic, engaging, dynamic and interesting content that makes people stop, think and feel something other than “I’m in a large hangar-type edifice and my goal is to reach the door on the other side.” Even when you have an awe-inspiring piece of architecture and 1.2 million people coming through its doors; sometimes Millennium Point can feel this way. 201 more words