Tags » Audience Development

The Art of Audience Development and Why It Matters

If you are in any way a part of a communications business there is probably no more important a discipline right now than audience development. PR, marketing or advertising companies are only as effective as the size of the audience they create. 1,351 more words

Digital Publishing

Quite the mouthful

I love writing about food.

It’s one of those things that comes really naturally to me. From identifying the spices in a Bloody Mary to picking apart the texture of a pastry with adjectives, writing down half-hazard notes on paper between bites is one of my favorite ways to spend a meal. 508 more words


Tim Shaw on Fields - a free, open-source instrument connecting performers to audiences

After a year of research and development, with performances across Europe from Helsinki to Lisbon, Sébastien Piquemal and Tim Shaw will be presenting their project Fields on a UK tour this month. 224 more words

Audience Development

Handheld Technology Has Not Ruined Today's Youth Any More Than Dig Dug Ruined You

If there’s one thing that grinds my gears, it’s the disingenuous concern trolling over the rising generation’s “addiction” to technology, and how it has impacted their ability to the way WE DID WHEN WE WERE KIDS AS GOD INTENDED !!11! 1,212 more words


Music on the Brain

It’s been nearly 15 years, but I finally have a piano back in my life, and I’m enjoying playing again so much that I’ve even taken up the ukelele to have a second instrument I can carry with me everywhere. 787 more words


Case Study: Audience Loyalty Program Research

Case Study: Audience Loyalty Program Research

Summary: By taking time to gather real, honest data from patrons, we will be able to put together two different but related programs to thank patrons for their loyalty. 793 more words

Audience Development

Case Study: Social Media Growth

Case Study: Growing Brave New Workshop’s Social Media

Summary: With an extremely limited budget for marketing, the Brave New Workshop has to rely heavily on social media to promote shows and events. 389 more words

Audience Development