Tags » Audience Development

BEWARE OF THE "BOILER ROOM VETERANS"

When staffing for a Theatre or Arts subscription / fundraising campaign, be wary of “boiler room veterans”. They’ve often been weaned in a culture that views the job as simply a “numbers game”. 355 more words

Audience Development

A WORD ABOUT BOX OFFICE STAFF

Box office staff members often stand alone, like an island of misfit toys in what is sometimes a sea full of the overinflated egos of producers, directors, assistant directors, associate directors and marketing directors and occasionally even actors. 757 more words

Audience Development

The girl is non-stop

I’m a musical theater nerd, much to my husband Kevin’s dismay sometimes. I sing along loud and proud, and I spend probably more money than I should on tickets. 445 more words

Travel

What can we learn from museums about attendance vs price?

I’ve been reading a few articles recently about the controversy around the Met Museum’s new branding, which rolled out at a similar time as their change in phrasing around ‘suggested’ vs ‘recommended’ admission donation. 150 more words

Engagement

@ClassicalNEXT is ready to start May, 25

Classical:NEXT is a professional forum for classical and art music, the next edition of which will take place in Rotterdam from 25 – 28 May 2016. 112 more words

Toolbox

7 Takeaways from My Paper.li #Bizheroes Chat

I recently lead a discussion on building and maintaining a LinkedIn audience on Paper.li’s #Bizheroes Chat.

Here are 7 Takeaways in case you missed the chat: 734 more words

Marketing