Tags » Audience Development

Theatre's "Broken Business Model": An Open Letter to Dwayne Clarke, CEO

Dear Mr. Clarke:

I read the Stranger article about your play at ACT in Seattle. As a millionaire (billionaire?) CEO, it’s honestly touching that you wrote a play about your life-changing experiences in group therapy. 1,531 more words


Job: Creative Learning Manager, Wiltshire Music Centre (maternity cover 12 months)

Creative Learning Manager – Maternity Cover 12 months.

£ 24,000 p.a. (pro rata for 3 days per week £14,400).

Now in its 16th Year and attracting 60,000 visits a year, … 95 more words

Jobs / Opportunities

A Guide for Every Audience Segment

We have all been through it at one point. The tour guide walking through foreign streets or the audio guide at the local museum, the content delivered is watered down to try to satisfy every conceivable taste, background and education level. 272 more words

Mobile Guides

@Classical:NEXT 2015 is on the way

Classical:NEXT 2015 fair will be held in Rotterdam from May 20-23, 2015 in Rotterdam (NL).

The interesting schedule is fully packed with topic issues and perspectives for the classical music industry. 70 more words

Maintaining Orchestras

Have museums already become irrelevant?

In her latest blog post ‘Following up on Ferguson’, Gretchen Jennings mentions that several museum people told her that they had been specifically forbidden from answering visitor questions or commenting on social media about Ferguson [1]. 1,361 more words


Marketing Effort Analysis

My last blog post was on the importance of laying out a marketing plan, after working with several firms who really have little history of previous marketing efforts and results. 205 more words