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Latest Trends for a Successful Email Campaign

Recently, Christopher Hosford, the East Coast Bureau Chief for BtoB Magazine, held a virtual roundtable discussion with some industry leaders about the future of email and where it’s heading. 143 more words

John Sonnhalter

B-to B-Marketers: What Are Your Most Effective Sales Channels?

B-to-B customers are doing more homework online when it pertains to buying well before they start the actual buying process. So what are you doing to take advantage of these… 223 more words

John Sonnhalter

Moving ‘B-to-B’ to the ‘A’ List

Recently, I had the honor of being named by B-to-B Magazine to its “Who’s Who in Direct” for 2011, which I acknowledge is really more about the company I work for – Harte-Hanks – than it is about me.   491 more words


The B2B Benefits of Social Media

BtoB Magazine released its “Emerging Trends in B-to-B Social Marketing: Insights from the Field” report last month that details how B2B marketers are using social media to engage customers, prospects and even internal employees. 265 more words


5 Tips to Improve Your B-to-B Direct Marketing Efforts

Social media may be the hottest topic around the water cooler at work, but when it comes down to generating sales, direct marketing still fills a need. 406 more words

John Sonnhalter

B-to-B Marketers: Tap Social to Increase Search

Social media marketing is important in its own right, but efforts in the area can boost more online channels according to an article in  eMarketer.com. 63 more words

John Sonnhalter

Four lead generation questions technology marketers must answer

In the recent issue of BtoB Magazines lead generation guide Laura Ramos, a Vice President and principal analyst at Forrester Research, provides some great insight to the current and future state of lead generation activities… 330 more words

Tech Marketing Strategies