Tags » B2b Marketing Strategy

Advantages Of Internet B2B Marketing

Business to business marketing or B2B Marketing is internet based marketing concept that includes different elements of marketing like content creation for the company website, social media networking and postings online to enhance sales. 382 more words

B2b Marketing

Experiential Marketing Is More Than Just Another Buzzword

For this blog post I hand over to our SVP of Marketing here at GES, Gina McDuffie, to talk about the potential impact experiential marketing can have on a brand: 664 more words

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The exhibition industry: One for all and all for one

For this blog post I’m going to hand over to our Managing Director, Andy Gibb, to talk about how if the events industry can work together we can all achieve bigger and better things. 299 more words

Live Events

Notice me vs. I see you

I have to be careful not to show my age here, but when I first studied marketing I spent many hours reading about the 4 P’s (Product, Price, Place and Promotion). 407 more words


Top Trends for B2B Buyer's Journey

Here’s what I believe will be the top trends affecting B2B marketers in the upcoming years:

  1. Consolidation of Disparate Marketing Solutions

    If you haven’t noticed, big software vendors like IBM, Adobe, Oracle and Saleforce.com are buying smaller, point-solution marketing vendors with the goal of a consolidate marketing solution.

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GES at International Confex 2014 – Supplier turns Exhibitor

International Confex at Olympia London is an annual gathering that brings the entire event industry together under one roof, essentially turning the industry on its head for two days a year. 1,647 more words

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Marketing B2B Mobile Apps to Improve Buyer's Journey

Given that virtually everyone is using apps on their mobile devices today, I’m shocked at how few B2B firms have figured out how to use apps to support the buying cycle, particularly for existing customers. 456 more words