Tags » B2b Marketing Strategy

B2B Marketing Strategies

In the world of B2B marketing strategies, CMO’s and marketing leads are finding out that there is allot more to them than just content and SEO. 1,337 more words

Business Tips

Social Selling as Political Theater

J. Robert Slaughter, President @Markistry

Now, I don’t want to get off on a rant here, but…….

I am not a social media expert. I believe in social media. 535 more words

Marketing Strategy/Success Planning

Markistry Announces Strategic New Hire as It Expands the Firm’s Reach in Social Media

Reston, VA – Monday, February 1st, 2016

Markistry – Bespoke Marketing™ Tailors, the leading account-based marking and demand generation firm announced the hire of Kevin Thomas Tully as Vice President, Marketing Enablement. 163 more words

Marketing Strategy/Success Planning

How to Create a Segmentation Strategy in Account-Based Marketing

Moni Oloyede, Director of Marketing/Principal @Markistry

A segmentation strategy has been a necessity of marketing plans for decades. A segmentation strategy is used to identify and define a target industry and often includes personas, which are used to define the traits of an organization’s ideal customer. 923 more words

Marketing Strategy/Success Planning

You Are Not Using One Of The Best Business Weapons At Your Disposal

Kelly J. Waffle, EVP & Co-Founder @Markistry

Consider Yourself A Frontier Lawman… 

There is a business weapon that you should use more often whether you are on staff or in management, whether you are in Sales or in Marketing, and whether you have been at your organization for 15 days or 15 years. 749 more words

Marketing Strategy

Everything I Know About ABM, I Learned from a Six-Year Old Star Wars Fan

J. Robert Slaughter, President/Managing Partner @Markistry

Account-Based Marketing (ABM) is one of the hottest topics in B2B marketing right now. Why? Because it works. “Over 80% of marketers that measure ROI say that ABM initiatives outperform other marketing investments. 600 more words

Marketing Strategy/Success Planning