Last month, I was fortunate to watch live the historic launch and landing of the SpaceX Falcon 9 rocket with my seven-year old son. After carrying over 7,000 lbs. 509 more words
Tags » B2b Marketing Strategy
Traditional B2B complex sales models are being transformed by the See-Try-Buy marketing and sales model. It’s happening in industries from software to mortgages. While software companies like Citrix pioneered this with GoToMeeting (I’m sure you’ve seen an ad for their free trial), you’ll notice the model is being applied widely, recently to mortgages. 447 more words
Just because you have eaten in a restaurant doesn’t mean you can run one.
60% of restaurants do not make it past the first year, and 80% go under in five years.* It all starts with such good intentions. 422 more words
Kelly J. Waffle, EVP & Co-Founder @ Markistry
Don’t Be Lured By The “Easy” Trap
Recently one of my neighbors invited me to go along with him to a home improvements show/expo. 870 more words