Converged communicators who have taken DIG3286 (Assembling Digital Media) know that Internet memes can spring up in moments. And nothing illustrates that like Sunday’s Super Bowl XLIX between the New England Patriots and Seattle Seahawks. 225 more words
If you’ve taken classes like ADV2000 (Advertising) or MAR3023 (Marketing), you know the fundamentals of advertising. Advertisers are trying to reach a target market with a message (usually, although not necessarily, designed to motivate the audience to make a purchase) through a specific medium. 497 more words
Published in YouTube 3 days ago, this ad campaign of Essar Group firm Aegis, an Indian BPO company whose US arm (Aegis USA) operation in the Philippines was recently sold to another BPO giant, is making rounds over the internet and social media sites. 172 more words
You gotta admit … you probably needed something like Head On to relieve the headache you got, once you saw this Head On ad.
Some marketing people apparently believe that causing the audience a pain in the skull is a smart way to attract new customers. 44 more words