Tags » Bashtag

McDonald's Campaign is a #McFailure

by Sophie Rich

In 2012, the well-known fast-food chain, McDonald’s, made an effort to engage with customers by starting conversation with them via Twitter. In order to jump-start this conversation, they decided to create a hashtag, #McDStories, for people to share their “heart-warming stories about Happy Meals,” (Hill, 2012). 729 more words

Case Studies

#Hashtags Done Right

Hashtags have become a Twitter staple. They are used in everyday language. My middle schooler’s school newspaper’s name includes a hashtag. Jimmy Fallon had a hashtag conversation with Justin Timberlake. 226 more words

Public Relations

Interpreting Crashtag Politics

I was interviewed on Wednesday for a show the Austrian radio station ORF1. The interviewer asked me to comment on a story in the Austrian news, about that country’s… 611 more words

Policy Ideas

Social Media Blog : The Good, The Bad and The Ugly

The Good, The Bad, and The Ugly.

3 badass over here ready to hit up social media. Social media has been used as a tool for communication, entertainment and any other relevant use. 414 more words


Of course. A brand creates a hashtag, and instead of creating a fun, inspiring, nice way to promote itself, the Twittersphere overtakes it and the sentiment turns negative. 240 more words


Yesterday, the New York City Police Department thought it was a brilliant PR-campaign to let Twitter users use the #myNYPD Hashtag to post pictures with them and the “friendly” NYPD policemen – but this backfired BIG TIME! 274 more words

Social Media