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#Hashtag or #Bashtag?

Written by: Raylene Garot, AAE of Bluestone Academy

Companies love to use social media to connect with their clients. It creates a way of two-way communication that makes the clients feel more connected with the company and a way of customer service. 284 more words

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Faldgruber ved co-creation

Meget kort artikel fra Harvard Business Review omkring hvor galt det kan gå når man bruger co-creation i sin marketing, og hvilke faldgruber man bør tage højde for når man vælger at benytte sig af co-creation.

Litteratur

#Hashtag or #Bashtag?

Companies love to use social media to connect with their clients. It creates a way of two-way communication that makes the clients feel more connected with the company and a way of customer service. 278 more words

Taxi industry breaks rule # 1: Don't do dumb stuff

There’s an old saying in the PR industry that when things go wrong the most useful all-purpose phrase is “It seemed like a good idea at the time.” But there are some strategies which were… 446 more words

Reputation Risk