There’s an old saying in the PR industry that when things go wrong the most useful all-purpose phrase is “It seemed like a good idea at the time.” But there are some strategies which were… 446 more words
Tags » Bashtag
by Sophie Rich
In 2012, the well-known fast-food chain, McDonald’s, made an effort to engage with customers by starting conversation with them via Twitter. In order to jump-start this conversation, they decided to create a hashtag, #McDStories, for people to share their “heart-warming stories about Happy Meals,” (Hill, 2012). 729 more words
The Good, The Bad, and The Ugly.
3 badass over here ready to hit up social media. Social media has been used as a tool for communication, entertainment and any other relevant use. 414 more words