Measuring campaign effectiveness is critical for any company to justify the marketing money being spent. Consider a company providing a free online service on signup. It’s critical for the company to convert them so that they subscribe to a paid service as soon as possible. 1,088 more words
Tags » Big Data
Should data mining newcomers have to learn programming at the same time? Here is a contrarian view, which advocates a GUI (“drag and drop”) environment. Even though the popularity of R (and recently, Python) is increasing. 228 more words
Until fairly recently, the impressive benefits provided by graph databases have been restricted to the most sophisticated – and deep pocketed – technology organizations such as Facebook and LinkedIn. 200 more words
Provides recent advances in the fields of big data analysis.
The work presented in this book is a combination of theoretical advancements of big data analysis, cloud computing, and their potential applications in scientific computing. 81 more words
Web-scale applications like social networks, real-time analytics, or e-commerce sites deal with a lot of data, whose volume and velocity exceed the limits of traditional database systems. 106 more words