Tags » Big Data

Measuring Campaign Effectiveness for an Online Service on Spark

Measuring campaign effectiveness is critical for any company to justify the marketing money being spent. Consider a company providing a free online service on signup. It’s critical for the company to convert them so that they subscribe to a paid service as soon as possible. 1,088 more words

Big Data

Should we teach data mining without using a programming language?

Should data mining newcomers have to learn programming at the same time? Here is a contrarian view, which advocates a GUI (“drag and drop”) environment. Even though the popularity of R (and recently, Python) is increasing.   228 more words

Big Data

On-demand graph database design and modeling training/certification now available

Until fairly recently, the impressive benefits provided by graph databases have been restricted to the most sophisticated – and deep pocketed – technology organizations such as Facebook and LinkedIn. 200 more words

Big Data

Techniques and Environments for Big Data Analysis

Provides recent advances in the fields of big data analysis.

The work presented in this book is a combination of theoretical advancements of big data analysis, cloud computing, and their potential applications in scientific computing. 81 more words

Big Data

Big Data: Principles and Best Practices of Scalable Real-time Data Systems

Web-scale applications like social networks, real-time analytics, or e-commerce sites deal with a lot of data, whose volume and velocity exceed the limits of traditional database systems. 106 more words

Big Data

Doing Data Science

Now that people are aware that data can make the difference in an election or a business model, data science as an occupation is gaining ground. 93 more words

Big Data

Processing Missing Values with Hadoop

Missing values are just part of life in the data processing world. In most cases you can not simply ignore the missing values as it may adversely affect whatever analytic processing you are going to do. 1,150 more words

Big Data