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This Post Is From Guest Blogger: Nicole Ntim-Addae This week, Shea Moisture, a company started by Nyema Tubman and Richelieu Dennis, two Liberians almost 25 years ago, expanded their black niche company to compete with larger name brands such as Pantene by featuring non-black women in their adverts.

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Shea Moisture: They're Not Tone Deaf, They're Assholes, Pt 2

Shea Moisture put out an ad this week called Hair Hate and then sat back and enjoyed their own Pepsi moment.  Here’s the ad below: 505 more words

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Shea Failure

Unless you’ve been living cozily under a rock for the past 24 to 36 hours, you have probably heard about the recent backlash against the hair and beauty brand Shea Moisture. 909 more words

Shea Moisture Pulls Ad After Online Backlash

Apparently, Shea Moisture didn’t learn much from the Pepsi debacle. The company is pulling an ad after an online backlash over it, which seems to exclude the Black women that helped them become relevant. 144 more words

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Let's Talk About Shea Moisture 

If you didn’t know, April 24th Shea Moisture played themselves by releasing an advertisement featuring white women and one black woman with a loose curl pattern. 364 more words


The Shea Moisture Commercial

I have exams…I shouldn’t be writing this article.

Like most naturalistas on the internet I saw Shea Moisture’s joke of a commercial last night 24/04/2017. Just to give a brief recap the ad features three women; 2 white and one bi-racial/racially ambiguous woman talking about their hair struggles. 497 more words

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How Shea (Becky) Moisture broke my heart

Hey! Mulishani! It’s been a while!

Well, we all know about Shea Moisture’s hiccup ‘Pepsi’ commercial featuring a black woman of mixed heritage, and two white women that created a stir in the community. 260 more words

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