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While reflecting on this week’s topic about the legal and ethical issues confronting digital marketers a term came to me: “Blak Hat SEO”. Yes, that dark and dodgy side of the search engine optimisation (SEO) world, which is still used despite search engines’ efforts to battle it.
Tags » Black Hat SEO
Link spam was once in the graticule of Penguin updates. Penguin 4.0, released in 2016, ignores it! Why is this a great thing?
Now, Penguin is a part of core algorithm which works on Real-time, Google does not reward the link spam or unnatural link with improved rankings. 95 more words
Developing your first site is just among the many activities that lie ahead of you when you are beginning an operation online. If you have actually already made a website, you may have discovered that there is something more crucial compared to having a web site, which is having people seeing that website. 452 more words
There are stark differences in the approach and long-term results of WHITE HAT and BLACK HAT search engine optimization. Though both types of SEO have their proponents, most companies/websites with long-term, stable, and sustainable goals will tend to stay away from the dark-colored variety. 317 more words