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A Natty Day: An Introduction

Hello there! Welcome, reader, to this brand new blog created both out of deep contemplation and impulsive actions. Before we get started, let us cover two topics: 1) who is the guy writing this blog, and 2) what the heck is this blog even about?! 423 more words

Tips for Naming Your Blog

Last week, in my post Six Questions to Ask Yourself Before Starting a Business Blog, I wrote about how to determine whether a blog is right for your business. 873 more words

Business Planning

Six Questions to Ask Yourself Before Starting a Business Blog

Does your business really need a blog?

Whether you manage a start-up or have worked at a small business for a while, you might wonder whether a blog will help your business grow. 1,148 more words

Client Communications

Writing in the First Person...For Someone Else

I’ve been writing this blog for several years, using the client’s voice and tone. And because I know just enough Photoshop to be dangerous, I also source, edit, resize and add images. 317 more words

Blog Content

Content Quandary...

Hello Reader(s),

Even though there are only a few of you out there right now, it is always exciting when I get the notification of a new follower.   193 more words

Book Blogging Basics, Part 2: Nailing your content

With Lectito celebrating its first birthday this month, I’m paying it forward and sharing some of the tips and advice, as well as the mistakes I’ve made and answers to the questions I wish I’d known to ask in my first year of book blogging. 2,538 more words

For Reviewers


Summer is upon us in this part of the world! We wanted to cool off in the cold waters. The big question was where do we find cool waters in this scorching heat? 345 more words

Blog Content