Tags » Brand Development

Design terms that every marketer should know

Here’s a great blog from Buffer on design terms that every marketer should be familiar with. It will help your team have a better understanding of how to take good design ideas and make them great! 25 more words

Capture Marketing

How Nike and Adidas Create Hype Through Scarcity

How can a global brand stay relevant, desirable and create a worldwide wave of excitement?


By taking a page out of the traditional luxury rulebook and creating scarcity. 141 more words

BRANDING

Marketing: In-house vs Outsourcing? Finding the Balance

When it comes to marketing does it make sense to have in-house talent or would it be better to outsource to a specialized agency?

Most companies fall somewhere in the middle of this broad spectrum, where in-house marketing strategy is supported by agency execution, of course this also depends on the type of marketing activity which is being performed. 766 more words

Digital Marketing

Marketing 101: The 4 P's

If you spent years studying marketing, you’ve surely heard of Neil Borden’s “marketing mix.” But, if you’re brand new to marketing, you probably have no idea what this entails. 300 more words

Brand Development

Marketing 101: Your Target

You have a great service or product- now who is going to buy it?

When creating a marketing strategy, it is vital to understand who you are going to market your products or services to. 284 more words

Branding

Capture Marketing makes results happen

What it looks like when our clients’ needs meet our creative execution. Check out this video!

Watch it here.

Capture Marketing