Tags » Brand Development

Lesser-Known Artist Advice

Trent Reznor, a songwriter/musician posted a lengthy but full of substance comment on a media website that pretty much sums up the smartest strategy for rising artists as it pertains to exposure and sales. 131 more words

Copy that, copy cat!

There is nothing (much) new under the sun.

Your intellectual property is valuable and important but probably not for the reasons you think it is. 780 more words

News And Views

Lessons from a pro

In previous blogs we have talked about the importance of mentors; using those with more experience to help guide and support the development of both your personally, and your business. 645 more words


Gilberto Rodrigues

Chief Executive Officer
Sandton, South Africa
Industry: Energy
Field:  Negotiations

As the chief executive officer of Mota-Engil, Gilberto Rodrigues has extensive experience in working with African companies. 817 more words

Business Development

Flexing Product Architecture for Growth


Establish an architectural platform for Sonicare to:

  1. Achieve R&D / Operational process and cost efficiency
  2. Provide portfolio flexibility: 3-5 SKUs with clear differentiation
  3. Establish a brush head attachment format that achieves cost-efficiency / simplicity…
  4. 136 more words
Rick Peterson

Sonicare Elite: Integrated Launch

  • Drive awareness and purchase interest in Sonicare’s new, highly advanced power toothbrush: Sonicare Elite
  • Engage and educate consumers with relevant product information
  • Build fully integrated, cohesive campaign from awareness advertising to on-shelf presence…
  • 147 more words
Rick Peterson

Philips x P&G: Innovation in Oral Care

The Challenge(s)

Philips | Sonicare established a strategic alliance with P&G | Crest.  Now what?  We needed to build the team and focus on bringing to market the first-of-its-kind integrated power toothbrush that could replace flossing ( 222 more words

Rick Peterson