How complex and time consuming work in the world of social media is was a lesson I learned quickly as I began my classes in social media this semester as well as beginning volunteer work for a local non-profit in the realm of social media. 358 more words
Tags » Brand Development
It’s always a pleasure having the opportunity to learn and be challenged to think in a way you might not have thought of before. I recently had the honor of attending a leadership breakfast in Las Vegas featuring renowned author and speaker D.J. 232 more words
Great brands are really all about the values that we, as consumers, relate to the brand.
Coca-cola has handed their brand to their customers; not telling people what they stand for, but letting them decide (with some prompting – advertising over the years) what the brand means to them – a better future, being real and passionate about life. 175 more words