Tags » Brand Development

How Online Advertising Works

Over the last 10 years, the advertising strategies and schemes have developed drastically as a result of the continuous and fast technological progress. TV commercials as well as print advertisements have lost their popularity, because advertisers nowadays realize that the Internet can reach a much bigger audience. 392 more words

Brand Development

Social Media

The next step in my integrated marketing campaign practice was creating materials for the variety of different social media platforms. I created 3 different Facebook cover photos, a Twitter cover photo and a themed style logo that could be placed on Instagram photos for the campaign. 269 more words

University Of Florida

Only Connect - The Art of Corporate Storytelling by Robert Mighall; book review

According to academic turned publisher turned brand consultant and author Robert Mighall, a veritable torrent of books have been published on the usefulness of story-telling – even while he was writing his own book, Only Connect, the Art of Corporate Storytelling. 1,350 more words