Tags » Brand Development

Capture the Best Results with Your Investments

According to Altimeter’s State of Social Business report, 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels. 42 more words

Public Relations

Capture Case Study: C&M Presents

DISCOVERING OPPORTUNITIES

When Susan Broberg, founder of C&M Presents, came to Capture in May of 2016 she had a goal of increased awareness and sales related to her Packers Heritage Trail Trolley tours. 543 more words

Capture Marketing

Is Donald Trump A Marketing Genius???

I just had a very interesting thought, and that thought is reflected in the title…could Donald Trump be a marketing genius? Really! It’s a serious question! 490 more words

Social Media

Spotlight: Imani Johnson

Imani Johnson, Mimi’s Mane Tease

My Story: Funny enough I wanted to be a barber when I was choosing my classes but the program was full and I had to pick cosmetology. 332 more words

Branding

Spotlight: Emily Romig

Emily Romig, Cactus Crate

My story: In college, you could pretty much guarantee that I had at least a dozen cacti and succulents lined up along my windowsill, lovingly planted in teacups that I got from Goodwill. 431 more words

Branding

Dianne Sciacca

Title: Managing Director
Company: Pacific Coast Eco Bananas
Location: Innisfail, QLD Australia

Well-respected for their work in agriculture, Dianne and Frank Sciacca represent a new type of “old” farmer—they farm like their great-grandparents probably did, without the chemicals associated with farming today. 328 more words

Marketing

Marketing Muscle: Positioning

The real muscle behind your marketing efforts is positioning.  Just like you cannot force a puzzle piece into a space it does not fit, you can not force an idea into your customers’ minds or lives that does not match up with an interest, need or desire that is not already fulfilled by another service or product on the market. 318 more words

Branding