Tags » Brand Development

How to Explain that You Don't Want to Explain Anymore

I used to keep myself up at night writing novel-worthy emails and reports, all in hopes of people understanding what an agency like me does when it comes to new media facilitation. 619 more words

Thought Leadership

Personal Branding

Recently I was asked what the impact of personal branding is.

Many companies are an extension of personal brands that have been leveraged. As an example, Michael Jordan and Tiger Woods personal brands have been leveraged by Nike to create a brand within a brand. 187 more words

Brand Development

SPEED KILLS – Don’t Rush Your Business to an Untimely Death

A lot of young people who are going into businesses make one very disastrous mistake which eventually affects their business negatively. They look at already established businesses in their niche and they set their mind on competing with those already established brands. 430 more words


What's the marketing magic bullet?

My favorite question as a marketer that I’ve ever received is “what’s the marketing magic bullet?” This question automatically implied the following thoughts to me: 266 more words


Disney's Unique Business Model

Disney is, far and away, the most successful film studio in the United States today.  They have dominated the box office this year, making up half the highest grossing films of 2018 so far.   4,345 more words

Brand Development

9 Marketing techniques that will benefit from Artificial Intelligence

Artificial Intelligence (AI) is becoming more prevalent as a component of marketing technology solutions.

These technologies are being used more than ever to enable revenue performance and customer engagement in achieving business goals. 277 more words

Content Marketing

Five Tips for Brand Development

Jason LeVecke serves as the managing director for BIIC Solutions based in California, where he provides business, nonprofit, and government advisory and support services. A business executive with two decades of experience, Jason LeVecke also possesses considerable experience in brand development. 265 more words

Jason LeVecke