Tags » Brand Development

How to Brand Your Startup Like a Fortune 500 Company

This piece originally appeared on Entrepreneur.com.

If you are like most people, you probably believe you already know what a brand is and perhaps think it has nothing to do with you. 1,475 more words


What Ryan Locate Can Teach Us About Branding

“Authenticity is the cornerstone for building trust, support, and promotion. But what happens when a strong, respected brand does something to sever that trust?” – William Arruda

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Capture Marketing

Precor x Hilton

Problem State

Precor Fitness had launched into a strategic alliance with Hilton Hotels worldwide, as their fitness outfitter of choice.  With the immediate integration of  89 more words

Rick Peterson

Building nLIGHT's Brand Foundation

Problem State

nLIGHT Photonics proved to be a leader in diode lasers, yet their brand foundation lacked consistency and a voice of leadership.  I worked closely with the CEO to clearly define the brand  and provide a working set of guidelines for the brand.   52 more words

Rpm Brand Innovation

Proud Sponsor of the G9 Golden Celebration

We’re so proud to work with Gold in September in the battle against childhood cancer! Join us in the #growGOLD movement by following Gold in September today. Thank you!


Brand development guide.

Working on a corporate development guide. Logotype is finished, color guide too next the company mark or logo. Almost done will post the new mark tomorrow.


All great brands have a story within themselves, often detailing perseverance by founders, surviving unsteady markets, philanthropic efforts or accounts of family members collaborating to successfully build businesses. 314 more words

Doing Good Is Good Business