Tags » Brand Development

Video Marketing Ideas on a Budget

I love this article because it simplifies the question we get most about video: “what would it be about”?  At knoodle, we do videos for many of the subjects below. 12 more words

Brand Strategy Simplified for Competitive Businesses, Part 1

This month, I’m excited to welcome Liz Skalla from Skalla Consulting as a guest blogger! Liz is a master in brand positioning. Liz will share her passion for branding and will provide practical and compelling insight on how to develop your brand strategy in this 3-part blog series. 698 more words

Brand Management

Killing Your Brand Softly...

If you’ve recently bought Company A and decided to change the name of Company A, you are probably in the middle of a rebrand. It sounds simple enough, updating all sales collateral to the new brand image, developing the right message and launching a new website that merges Company A with your company. 366 more words

Brand Management

10 principles for line extension success

More than three-fourths of line extensions fail. This signifies a loss of millions of dollars in innovation, launch and marketing / advertising spends. In addition to that, there is the loss of intangible resources in the form of time, energy and organisational resources. 1,905 more words

Brand Strategy

Facebook Forges Ahead With New Tools and Options

Facebook continues to forge ahead. 

We have several clients who enjoy great results from our Facebook advertising. Our digital director Jody DeSimone does a great job keeping up with the new developments. 875 more words

Building My Brand - Purpose Designs, LLC

Hello! My name is Victoria I am the proud owner of Purpose Designs, LLC. I am in the process of building my brand. Purpose Designs, LLC is a full-service design and desktop publishing service business. 87 more words

Brand Development