Tags » Brand Development

Cirque du Soleil

In my role developing Global Alliances, part of the Cirque du Soleil Global Special Events team, helping to structure partnerships with corporate, private along with public organisations such as tourist boards and cities. 61 more words

Brand Development

Mara Seaweed

Brief : Develop network of relevant distributors / retailers and educate them about the product and history of the brand

Objective: Increase Mara distribution

Solution: Develop ambassador programme with established and well thought of chefs & cooks – Paul Hollywood. 27 more words

Brand Development

Acai Tropical


A Brasilian food exporter wanted to extend the markets that their local products could be sold to.


Develop a name, brand and support materials around a classic Brasilian food – Acai. 48 more words

Brand Support

From Haute-Couture to Fragrances

Many luxury perfume brands did not start their business manufacturing fragrances, but started, or at least gained their notoriety, in the fashion/luxury clothes sector. In fact, brands like Louis Vuitton, Yves Saint Laurent, Dior, Hermes, and many others adopted a diversification in their portfolio later on in a certain period of their lifetime and started manufacturing and selling their own luxury perfumes. 347 more words

Brand Development

Are the High-End Fragrances Brands changing their strategy?

During this article, we will talk about High-End Fragrances brands which are changing their targeting. To do so, we will take Hermès as an example. 945 more words

Brand Development

Givenchy, not just a brand name?

Givenchy’s Origins:

Born in 1927, Hubert de Givenchy came to Paris at the age of 17 with one idea in his mind: working for Balenciaga, but he did not succeed. 824 more words

Brand Development

Chanel’s Egerie: From Marylin Monroe to Kristen Stewart

During this article, we will discuss the move of Chanel from mature women like Marylin Monroe or Nicole Kidman to younger actresses like Kristen Stewart as the brand’s egeries. 473 more words

Brand Development