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"Ahead of it's time"

Sports Search was set up to engage secondary school children in sport – to increase general participation and activity levels.

It took the physical capabilities and/or attitudes to sporting disciplines ascertained from tests and questionnaires before providing pathways to clubs in sports to which the tests identified they would be best suited. 107 more words

Brand Development

Case Study: Non Exec Director

Crunch is an amazing Communications agency, specialising in motorsport, that has developed some wonderful campaigns.

Clients included the Ferrari F1 team and Shell.

In a Non Executive capacity lasting a year, Prich built a new business team, helped install internal business processes and carried out a number of new business pitches.


Practical Creativity

“Creativity” is an overused and much abused term, especially in marketing.

Being “creative” is heralded as a dark art but, in reality, great creative ideas are very simple ones that solve complex marketing issues. 124 more words

Brand Development

From Haute-Couture to Fragrances

Many luxury perfume brands did not start their business manufacturing fragrances, but started, or at least gained their notoriety, in the fashion/luxury clothes sector. In fact, brands like Louis Vuitton, Yves Saint Laurent, Dior, Hermes, and many others adopted a diversification in their portfolio later on in a certain period of their lifetime and started manufacturing and selling their own luxury perfumes. 336 more words

Brand Development

Are the High-End Fragrances Brands changing their strategy?

During this article, we will talk about High-End Fragrances brands which are changing their targeting. To do so, we will take Hermès as an example. 902 more words

Brand Development

Givenchy, not just a brand name?

Givenchy’s Origins:

Born in 1927, Hubert de Givenchy came to Paris at the age of 17 with one idea in his mind: working for Balenciaga, but he did not succeed. 794 more words

Brand Development

Chanel’s Egerie: From Marylin Monroe to Kristen Stewart

During this article, we will discuss the move of Chanel from mature women like Marylin Monroe or Nicole Kidman to younger actresses like Kristen Stewart as the brand’s egeries. 462 more words

Brand Development