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Chanel’s Egerie: From Marylin Monroe to Kristen Stewart

During this article, we will discuss the move of Chanel from mature women like Marylin Monroe or Nicole Kidman to younger actresses like Kristen Stewart as the brand’s egeries. 473 more words

Brand Development

Packaging: What Does the Perfume Look Like?

All the excellent perfume composes of its unique fragrance, individual style, accurate brand appeal and exquisite packaging design. As far as I’m concerned, perfume is beautiful. 312 more words

Brand Development

How to choose your Brand Ambassador?

Fragrances and Celebrities a long relationship

Folks ! About Endorsement…I have read a very interesting theory. Because, yes, we need theory ! It is explained in Jeff Chown and Mick Carter’s article, 692 more words

Brand Development

Solution to all our branding worries: Futurebrands

Futurebrands : What it is all about?

Futurebrands is one of the best branding solution that the company has to offer to any other company which is struggling with it’s branding concerns. 300 more words

Brand Building Companies

More Than a Smell, an Emotion

Above is a picture of the master perfumer of Louis Vuitton

In 2012, Jacques Cavallier-Belletrud, a master perfumer, was hired by the brand in order to help create its new flagrance collection. 608 more words

Brand Development

Chanel’s true story

During this article, you will discover Chanel’s story and its way to spread its identity and personality through High-End Fragrances.

Gabrielle Chanel, the head of a Dynasty: 664 more words

Brand Development