So you’ve set up your company, have put your blood and sweat into it, you started selling your products or services and started seeing profits being reflected on your balance sheets, but a little further down the line you realize you’re not where you want to be and the success of your marketing efforts are short-lived. 271 more words
Tags » Brand Equity
If you can´t solve a problem, it´s because you´re playing by the rules.
When managing a luxury brand, it is necessary to forget a fair number of laws of traditional marketing, which may very well apply to premium brands and even to trading up, but not to luxury. 45 more words