Tags » Brand Equity

How Bitcoin Has Been Building Brand Equity As A Spectator Of Itself

From the Grexit crisis to the recent block size split debate, Bitcoin frequently finds itself at the center of regular news cycles. As the debates about its price performance, volatility and political implications continue to mount, beneath it all lurks the less obvious but fascinating undercurrent of Bitcoin’s brand equity — and how it continues to evolve under the auspices of a nebulous and often unpredictable entity. 664 more words


Reputation management - Brand equity's new paradigm

We seemed to have reached the end of an era with the VW emission fixing scandal in the last few weeks. The unfolding of events around the scale and impact of the scandal impacts the holy grail of corporate reputation and its management. 1,538 more words

Brand Equity

Taylor Swift - A Truly Sincere Brand Makes You Be Loyal With

Taylor Swift, an American new generation iconic singer-songwriter and actress, is only 25 year old but has achieved has achieved more than others have done in their whole life. 491 more words


Brand Equity

I’m excited to say that I’ve just finished my third class in the IMC program—IMC 613 Brand Equity Management. Time is flying quickly, and I have learned a lot so far! 223 more words

Brand Equity and Employee Pay

By: Ashleigh Sargent

In the battle for customers, companies typically focus on branding to promote and build trust in their products and services. While brand equity often allows firms to increase their consumer base and pricing, establishing a strong brand presence can negatively impact employee salaries. 802 more words

Use sophisticated statistics to reduce brand marketing risk

Branding tends to be perceived as a soft, fluffy and elusive craft that lacks scientific rigour. Nothing could be further from the truth.

There are a host of advanced statistical techniques that can help brands objectively identify: 190 more words

Brand Strategy

On my learning quest, I came across this and had to take a screenshot and share. What interests me in this picture is the strange irony that so many of our huge brands, here in Nigeria, actually have the qualities that describe weak brands.

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Nigerian Context