Tags » Brand Equity

I Like Driving In My Car.

- or; What Will Jezza Do Next?

The rights and wrongs of Clarkson-gate to one side, his ‘moving on’ raises some interesting questions about the relative strength of media brands in the 21st Century. 236 more words

Articles

Five of the Best Marketing “Aha” Moments …Ever!

In our marketing profession, what is truly better than that satisfying moment when the light bulb goes on and the solution we’ve been searching for is suddenly revealed—and then surpassed in brilliance by the light of strategic creativity? 647 more words

Marketing

Brand Attributes are important

In order to experience the uniqueness of a Brand and make it stand out of the crowd, it is essential to have some brand attributes. Attributes are nothing but features of a product, person, thing or even a destination, which make it different. 316 more words

Brand Development

The Best Marketing Advice I've Ever Heard

I am a huge fan of the Content Marketing Institute (CMI) and I believe that Joe Pulizzi and Robert Rose have been doing a phenomenal job of bringing insightful thought leadership around content marketing to marketers around the world. 306 more words

Marketing

A New Brand Equity Measurement: From Knowledge To Engagement

Banyak pakar pemasaran mengatakan bahwa pertempuran merek itu sebenarnya bukan terjadi di pasar, tapi ada di benak konsumen, siapa yang berhasil memenangkan pertempuran di benak konsumen, merek itulah yang memiliki peluang terbesar untuk menjadi pemimpin pasar. 651 more words

Research

#adaAqua

Hai, guys! Welcome back di artikel Mojang yang lainnya… :D Kali ini Mojang mau cerita sedikit nie…

Sooo…Mojang punya satu kebiasaan beli air mineral kalau begitu sampe kampus… Nah yang gawat dan bahayanya, Mojang selalu ngeluarin kata-kata yang… 270 more words

1 Law and 2 Quotes I think about Every Single Day

I feel like I have been a marketer my whole life. Everything I do today doesn’t even feel like a job anymore because its part of who I am. 473 more words