When you think of a brand, you think of a logo. A positive brand image then usually derives from an imbedded brand story, clear positioning within the market, a product that adds value, and above all: a strong logo. 372 more words
Tags » Brand Equity
This week, I read an interesting article on measuring an organization’s customer centricity.
For me, Brand is recognition with added value in mind of potential consumers. Value of a brand comes from happy and satisfied users. Happy and satisfied users create brand value or brand equity. 278 more words
We seemed to have reached the end of an era with the VW emission fixing scandal in the last few weeks. The unfolding of events around the scale and impact of the scandal impacts the holy grail of corporate reputation and its management. 1,537 more words