Tags » Brand Equity

Why using the RITE Newsletter Template?

Why using the RITE Newsletter Template?

There are many reasons why you should use the RITE Newsletter Template. The main reason is that it is stylish and easily editable.  138 more words


Yahoo! Releases 13.5TB of data for analysis. TransgressiveX tackles brand equity enhancement. (RBDR 01.19.2016)

Today on RBDR:

1) Yahoo! announces that it’s releasing 13.5 terabytes of data for academic analysis.

2) TransgressiveX releases its “Brand eXchange Power Survey” to better determine brand equity, and how to elevate it based on several different factors. 76 more words

RFL Communications

How To Save Your Brand

The most successful companies are those that everyone can place in a good story with a happy ending.

So it is that I can report to you that American Airlines gave us back our money, no questions asked. 326 more words


Finally A Brand Metric That Might Actually Matter

Brand value metrics abound. Several consulting and branding firms purport to measure brand value. I have written my opinion on those before. Many marketers attempt to persuade their boss that increased brand awareness equals increased revenue. 167 more words


The Power Of Brands

The Power Of Brands
Teknik Mengelola Brand Equity dan

Strategi Pengembangan Merek plus Analisis Kasus dengan SPSS

Penulis: freddy Rangkuti
Penerbit : Gramedia Pustaka Utama… 197 more words


'Brands that embrace freedom win' - on Bitcoin

From TechChrunch:

Bitcoin’s brand message so thoroughly, clearly, succinctly and intuitively communicates freedom of choice that its fame can grow through peer-based brand building. The “plan” executes itself, without need for a top-down control. 129 more words

Cultural Insight

How Bitcoin Has Been Building Brand Equity As A Spectator Of Itself

From the Grexit crisis to the recent block size split debate, Bitcoin frequently finds itself at the center of regular news cycles. As the debates about its price performance, volatility and political implications continue to mount, beneath it all lurks the less obvious but fascinating undercurrent of Bitcoin’s brand equity — and how it continues to evolve under the auspices of a nebulous and often unpredictable entity. 664 more words