Tags » Brand Equity

Harrow International School - Feature in the Peak Magazine!

Harrow International School, one of the most prestigious in Hong Kong, have been with Canterbury since their opening in Hong Kong in 2012. We provide kit to their PE Department, Sports Teams, Coaches and House Shirts to their boarders. 68 more words

Global Reach

CCC Teams Bringing in the Silverware in 2016

Here is a quick snapshot of some of our Winter sporting teams who have taken out their respective competitions in 2016!

Tamworth Pirates Rugby Club… 125 more words

Brand Equity

Brands You Hate

author: Teresa Pavelka

Brand hate can entail a series of consumer behaviors that may result in brand equity loss. The following thesis explores the phenomenon of brand hate through the conduction of in-depth interviews among 20 consumers from a variety of backgrounds. 77 more words

Singapore Airlines: Are there any take-backs in PR?

Singapore Airlines have faced an onslaught of criticism since they published photographs of their congratulatory party for Joseph Schooling, Singapore’s star in the Rio Olympics who clinched the gold against Michael Phelps. 261 more words

Campaigns

Six mistakes to avoid when creating user guides

A first-rate user guide – whether in printed / PDF or in video format – is a crucial part of ensuring your customers have a positive rather than a frustrating experience when learning to use your product or service. 689 more words

Environment & Health consciousness drives Millennial buying decisions

Perception is everything.

No. This is not a philosophical beginning to a sermon. What this article talks about is a million dollar question that generates billions for the world’s most renowned companies and how!! 666 more words

CCC Supporting Charities within our Grass Roots Communities

Canterbury Teamwear has been busy supporting a number of charities throughout the 2016 season. Below is a snapshot of some of our teams supporting many worthy causes. 200 more words

Brand Equity