Successful organizations which boast of high brand equity follow several sustainable practices. One of these is the practice of treating their human assets with the respect and dignity they deserve. 760 more words
Tags » Brand Equity
What is Brand Equity?
Brand Equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. 898 more words
So you’ve set up your company, have put your blood and sweat into it, you started selling your products or services and started seeing profits being reflected on your balance sheets, but a little further down the line you realize you’re not where you want to be and the success of your marketing efforts are short-lived. 271 more words
If you can´t solve a problem, it´s because you´re playing by the rules.
When managing a luxury brand, it is necessary to forget a fair number of laws of traditional marketing, which may very well apply to premium brands and even to trading up, but not to luxury. 45 more words