Tags » Brand Equity

Of Homo Organizationum and Consciousness

Successful organizations which boast of high brand equity follow several sustainable practices. One of these is the practice of treating their human assets with the respect and dignity they deserve. 760 more words

Management Lessons

#Brandspeak: The Powerful Link between our Environment and Brand Equity

What is Brand Equity?

Brand Equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. 898 more words

Nigerian Consumers

Neglecting your Brand

So you’ve set up your company, have put your blood and sweat into it, you started selling your products or services and started seeing profits being reflected on your balance sheets, but a little further down the line you realize you’re not where you want to be and the success of your marketing efforts are short-lived. 271 more words

Marketing

Brand Health

Having a strong brand is a must and a determining factor for the business success. The brand’s health will definitely affect your ability to sell your products & services, attract investments, retain your best employees and will definitely hinder growth… 285 more words

Marketing

Brand Architecture and it's importance

Brand architecture by definition is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. 262 more words

Marketing

Agencies vs Brands

In recent years, I’ve noticed that the distrust between brands and advertising/marketing consultancy agencies has grown. This is specially true here in the GCC region. 257 more words

Marketing

BREAKING THE RULES OF TRADITIONAL MARKETING

Introduction

If you can´t solve a problem, it´s because you´re playing by the rules.

When managing a luxury brand, it is necessary to forget a fair number of laws of traditional marketing, which may very well apply to premium brands and even to trading up, but not to luxury. 45 more words

Principles Of Luxury Marketing