Tags » Brand Equity

Neglecting your Brand

So you’ve set up your company, have put your blood and sweat into it, you started selling your products or services and started seeing profits being reflected on your balance sheets, but a little further down the line you realize you’re not where you want to be and the success of your marketing efforts are short-lived. 271 more words


Brand Health

Having a strong brand is a must and a determining factor for the business success. The brand’s health will definitely affect your ability to sell your products & services, attract investments, retain your best employees and will definitely hinder growth… 285 more words


Brand Architecture and it's importance

Brand architecture by definition is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. 262 more words


Agencies vs Brands

In recent years, I’ve noticed that the distrust between brands and advertising/marketing consultancy agencies has grown. This is specially true here in the GCC region. 257 more words




If you can´t solve a problem, it´s because you´re playing by the rules.

When managing a luxury brand, it is necessary to forget a fair number of laws of traditional marketing, which may very well apply to premium brands and even to trading up, but not to luxury. 45 more words

Principles Of Luxury Marketing

Brand Equity vs Character

Quando pensamos em marcas, não podemos deixar de pensar na chamada brand equity ou, como se diz em português, do património de marca.  Segundo Allen et. 424 more words


Building brand equity: What matters most?

I’ve always loved iPhone when it comes to mobile phones. But I did try to change to Samsung in 2015 when its Galaxy S6 Edge was out. 528 more words