From the Grexit crisis to the recent block size split debate, Bitcoin frequently finds itself at the center of regular news cycles. As the debates about its price performance, volatility and political implications continue to mount, beneath it all lurks the less obvious but fascinating undercurrent of Bitcoin’s brand equity — and how it continues to evolve under the auspices of a nebulous and often unpredictable entity. 664 more words
Tags » Brand Equity
We seemed to have reached the end of an era with the VW emission fixing scandal in the last few weeks. The unfolding of events around the scale and impact of the scandal impacts the holy grail of corporate reputation and its management. 1,538 more words
By: Ashleigh Sargent
In the battle for customers, companies typically focus on branding to promote and build trust in their products and services. While brand equity often allows firms to increase their consumer base and pricing, establishing a strong brand presence can negatively impact employee salaries. 802 more words
Branding tends to be perceived as a soft, fluffy and elusive craft that lacks scientific rigour. Nothing could be further from the truth.
There are a host of advanced statistical techniques that can help brands objectively identify: 190 more words