Tags » Brand Equity

BRAND AWARENESS – WHO ARE YOU? By Chinwe Bode-Akinwande (CBA)

If there is any position a brand wants to take in the mind of the people, definitely it is the top of the mind. There is a thin line between Brand Awareness and Brand Loyalty, but that does not make Brand Loyalty automatic. 438 more words

Brand Strategy

The art of video advertising…

Defined by the dictionary as; the activity or profession of producing advertisements for commercial products or services, advertising has proved to be so much more. In fact, advertising is tone, language, message, voice, connection and experience. 600 more words

Video Advertising

5 well‐established brand equity measures

1. Harris Interactive’s EquiTrend
2. Young & Rubicam – BrandAsset Valuator
3. Interbrand
4. Prophet (David Aaker) – Managing Brand Equity
5. Research International Equity Engine


Harrow International School - Feature in the Peak Magazine!

Harrow International School, one of the most prestigious in Hong Kong, have been with Canterbury since their opening in Hong Kong in 2012. We provide kit to their PE Department, Sports Teams, Coaches and House Shirts to their boarders. 68 more words

Global Reach

CCC Teams Bringing in the Silverware in 2016

Here is a quick snapshot of some of our Winter sporting teams who have taken out their respective competitions in 2016!

Tamworth Pirates Rugby Club… 125 more words

Brand Equity

Brands You Hate

author: Teresa Pavelka

Brand hate can entail a series of consumer behaviors that may result in brand equity loss. The following thesis explores the phenomenon of brand hate through the conduction of in-depth interviews among 20 consumers from a variety of backgrounds. 77 more words

Singapore Airlines: Are there any take-backs in PR?

Singapore Airlines have faced an onslaught of criticism since they published photographs of their congratulatory party for Joseph Schooling, Singapore’s star in the Rio Olympics who clinched the gold against Michael Phelps. 261 more words