Whether you believe it or not content marketing is without any doubt the new marketing approach for the next decade. It’s the new vehicle that will lead you to a profitable future. 276 more words
Tags » Brand Equity
Behaviour change should be front and centre of business transformation, not a nasty afterthought.
Nearly every major business transformation project I’ve been called upon to help out with in the last few years has begun as a technical process change, like the introduction of a new IT platform or sales system. 508 more words
You may have started to think about innovative products, the cost effective quality products, lower price products as the building blocks of brand equity.
Now, think of a wonderful recipe that you have cooked where you added all the essence that brought a mouthwatering new taste altogether that you know for sure will be appreciated and will bring delight to the one who consumes it, the recipe itself can bring only few, because of its aroma till where it can spread. 504 more words