Tags » Brand Equity

When Brand New means Brand Lost

The allure of the rebrand

What is a brand?  Design agencies – and their more gullible clients – might have you believe it is principally about the brand name, the logo, the visual identity, etc.  1,294 more words

Marketing Strategies

Commgiving: Brand Equity v Recall

Equity is the amount of respect you’ve earned for your skill and recall is your latest project. Many times people will go for fluff which is recall without linking it to their skill.


On-The-Ball Marketing

Effective marketing efforts should bring the brand message to customers through many different channels.   Social media, event sponsorships,  and experiential marketing are all proven promotional methods that help build the brand equity.   221 more words

Trade Tips

Seriously, is this good marketing?

Here’s the answer to yesterday/s question

Yesterday, we posted that several companies have announced that they are cutting any ties that they had with the NRA. 170 more words

School Shootings

Fate paves way for impressive win

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HAD Townsville trainer Alby Molino had his way, I Wanna Break Free wouldn\u2019t have raced at all at Cluden Park yesterday. 2,600 more words

Fortunate Twist

A strategy for "voice"

According to ComScore (a respected name), close to 50% of search actions will be done through voice by 2020. I am still in the other 50%, having not done a single voice-enabled search till now. 1,736 more words

Brand Strategy

#TipTuesday - Branding Through Why: 20 Minutes to a Pithy Brand Equity Story

Do you remember learning the 5 W’s and H in English class? The who, what, why, when, where and how? These were great questions to help gather basic information when trying to solve a problem (or when investigating someone) and helping pull together a complete story. 637 more words