Tags » Brand Equity

Creating Unique Selling Propositions (USP) for business

How to create USP for your business

Your unique selling proposition (USP) should explain to your target audience why your company’s products and services are preferable to your competitors. 721 more words


Brand Equity excerpts (22/7/15)

Economic Times ( sister publication of Times of India ) comes up with supplement named ” Brand Equity ” on every Wednesday. It talks about Brands and Ad agencies, which paly major role in building brand value. 219 more words


It's time to Crush It!

Continuing my one book a day challenge last night while watching the ‪#‎ESPYS‬ I started listening to Gary Vaynerchuck’s audiobook, Crush It! #12

How did I do both? 215 more words

Personal Development

Technology + Creativity

Trends from Cannes Lions 2015. Great overview with all the best campaigns included..

Paula Buit

Use employee, brand and financial metrics to measure brand performance

Most marketing executives employ a flawed brand performance model. They agonise over financial metrics like ROI, profit, EBITDA, revenue, etc. These are important but more informed marketers consider employee and brand metrics. 220 more words

Brand Strategy

I am Not a Robot but CBC is My Turing Test

CBC reported that Loblaw’s — the East coast grocery giant that operates under the radar in B.C. as Independent Grocer — overpaid a handful of employees  and then asked for the money back. 119 more words

Loblaw Issues An Apology After Abusing Employees

A McLaren and Bentley for the masses in the UAE? Should luxury go mainstream?

The beauty about luxury is that it isn’t for everyone. Luxury is exclusive, it’s a statement of position. Luxury isn’t about function but form and beauty. 269 more words

United Arab Emirates