Tags » Brand Equity

How can sustainable fashion actually make money?

‘Fashion, the epitome of consumerism, is also its stealthiest critic. ‘ (Wilson 2004:383)

Long live luxury. Long live craftmanship, slowness and a respect for the environment… 1,124 more words

Rosa

Preserving Brand Equity in a Corporate Turnaround

With rare exception, companies assign very little planning or resources to proactively managing the effects of a restructuring on its brand equity. While financial and legal considerations will always be the primary focus, a tangible sophistication gap has long existed between workout arrangement skills, compared with what’s required to preserve a company’s goodwill among internal and external audiences during a corporate restructuring. 1,384 more words

Of Homo Organizationum and Consciousness

Successful organizations which boast of high brand equity follow several sustainable practices. One of these is the practice of treating their human assets with the respect and dignity they deserve. 762 more words

Management Lessons

#Brandspeak: The Powerful Link between our Environment and Brand Equity

What is Brand Equity?

Brand Equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. 898 more words

Nigerian Consumers

Neglecting your Brand

So you’ve set up your company, have put your blood and sweat into it, you started selling your products or services and started seeing profits being reflected on your balance sheets, but a little further down the line you realize you’re not where you want to be and the success of your marketing efforts are short-lived. 271 more words

Marketing

Brand Health

Having a strong brand is a must and a determining factor for the business success. The brand’s health will definitely affect your ability to sell your products & services, attract investments, retain your best employees and will definitely hinder growth… 285 more words

Marketing

Brand Architecture and it's importance

Brand architecture by definition is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. 262 more words

Marketing