Tags » Brand Equity

Are Yahoo Digging Their Own Grave with Financial Metrics?

Image: Via Dark Government for BandT

The last four years must have been incredibly stressful for Marissa Mayer, CEO of Yahoo. According to the critical eye of the media… 1,272 more words

Blog Topic 8: Marketing Evaluation

Otautahi Reach 14 Years with CCC

In 2016 Otautahi RFC based in Christchurch reach 14 years with CCC and NZ Sports Teamwear Account Manger Jabyn Butler. Otautahi RFC, although being a small club with 5 teams entered into the 2016 CRFU JAB competition (55 junior registered players) and 1 senior team (25 registered players) are an extremely loyal club and allows Canterbury to directly connect with a “hands on the ball” consumer. 29 more words

Brand Equity

Committed to Leavers

In the education market leavers garments are a market where Canterbury are arguably a market leader. In the past few years more and more competitors have been joining the market with similar products as Canterbury. 78 more words

Brand Equity

Rugby Foundation 10’s Tournament

Using partnerships to head towards Canterbury’s E2020 ambitions is extremely important, one of these such partners is NZ Uniforms who is currently Canterbury’s biggest Teamwear partner globally. 229 more words

Brand Equity

Canberra Grammar 7's

19th March was the back end of the 7’s season and with the continued growth of the sport due to it’s inclusion in 2016 Brazil Olympics it has filtered down to school boy/girl rugby. 145 more words

Brand Equity


Brand is inside the minds of the customers: thoughts, feelings, images, attitude and memories.

Customer based brand equity: Awareness (strength of the brand in memory, recognition of its signs, recall (unaided recall and aided recall)) and Image (unique association (strength, favorability and uniqueness)) of the brand… 237 more words


Brand differentiation in food choices [By Rhoda Siu]

Well-known as a “food paradise”, wide varieties of food choices can be found in Singapore, ranging from local to cosmopolitan cuisines. Fast food in particular, has been extremely successful in breaking into the food scene in Singapore. 530 more words

BDO Singapore