Tags » Brand Equity

Use sophisticated statistics to reduce brand marketing risk

Branding tends to be perceived as a soft, fluffy and elusive craft that lacks scientific rigour. Nothing could be further from the truth.

There are a host of advanced statistical techniques that can help brands objectively identify: 190 more words

Brand Strategy

It's a Long Way to the Top - building a research career in the 21st Century

Whether you’ve been around almost as long as AMSRS itself or are just starting, we feel you’ll find something worthwhile in Teri Nolan’s and my presentation on the first afternoon of the 2015 AMSRS Conference. 131 more words

MR Management


In a world that is constantly changing, companies and businesses are constantly looking for ways to stay profitable and reach consumers where they are. The market is growing at a fast pace and the competition gets tougher every day. 1,144 more words

Vision - the ultimate aim of any business

As a business owner, no matter how small or large your business, it’s your responsibility to yourself to dream big. A business vision allows you to think big in terms of your dreams, but to think big also in terms of how you can reach those dreams. 465 more words

Business Growth

PR for Brand Equity

Public Relations is an important and integral part in developing Brand Equity. Media is on rise specially in Pakistan. Organizations and Individuals can leverage the media hype in developing their own brands. 74 more words

Brand Equity

Brand Loyalty?! A living proof.

Wednesday July 29th, 2015. An Armin Van Buren session at Opium, Barcelona. At midnight, the space is invaded by fanatics, genre lovers,  loyal listeners…  Armin’s fans. 190 more words


Creating Unique Selling Propositions (USP) for business

How to create USP for your business

Your unique selling proposition (USP) should explain to your target audience why your company’s products and services are preferable to your competitors. 721 more words