Tags » Brand Equity

Content Marketing: the new Sales Vehicle for the Next Decade.

Whether you believe it or not content marketing is without any doubt the new marketing approach for the next decade. It’s the new vehicle that will lead you to a profitable future. 276 more words

Bold Content

What could possibly go wrong? Part III

To end these insights into some of the situations in marketing best avoided, we cover a couple of very different issues:

Firstly: never underestimate the complete inability of many non-marketers to understand their customers… 852 more words

Brand Management

Remember to Engage ALL Communities

Behaviour change should be front and centre of business transformation, not a nasty afterthought.

Nearly every major business transformation project I’ve been called upon to help out with in the last few years has begun as a technical process change, like the introduction of a new IT platform or sales system. 508 more words

Do you want to know what becomes the basic building block of brand equity?

You may have started to think about innovative products, the cost effective quality products, lower price products as the building blocks of brand equity.

Now, think of a wonderful recipe that you have cooked where you added all the essence that brought a mouthwatering new taste altogether that you know for sure will be appreciated and will bring delight to the one who consumes it, the recipe itself can bring only few, because of its aroma till where it can spread. 504 more words

Brand Association

When Brand New means Brand Lost

The allure of the rebrand

What is a brand?  Design agencies – and their more gullible clients – might have you believe it is principally about the brand name, the logo, the visual identity, etc.  1,294 more words

Marketing Strategies

Commgiving: Brand Equity v Recall

Equity is the amount of respect you’ve earned for your skill and recall is your latest project. Many times people will go for fluff which is recall without linking it to their skill.


On-The-Ball Marketing

Effective marketing efforts should bring the brand message to customers through many different channels.   Social media, event sponsorships,  and experiential marketing are all proven promotional methods that help build the brand equity.   221 more words

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