Tags » Brand Equity

Foster the Good Relationships. Burn and Destroy The Supervillans!

Now more than ever over the past 5 years in sales and marketing, there has been a focus and shift towards growing, fostering and building strong relationships with your consumers. 813 more words


The Importance of Personal Brand Equity

Femi Adesina, who has managed to rise through the ranks to his current position as MD and Editor-in-Chief of The Sun Newspapers will be working with President Buhari as Special Adviser on Media and Publicity. 211 more words

Ad Opinion.

Measuring the uncertain

Brand equity is a multi-dimensional, challenging, seemingly unmanageable and long-term concept. Marketers and brand managers have struggled with the creation, management and monitoring of equity in the past. 1,029 more words

Why Brand Your Business?

“Entrepreneur, either your brand is distinct or your brand is distant.” ― Onyi Anyado

Are you an entrepreneur or small business owner? Do you have a brand? 455 more words

Business Success Tips

Do You Have The Courage To Ignore Your Customers?

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” Steve Jobs [

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Brand Equity

Six Ways Your Brand Can Dominate Facebook Newsfeed

More than half of all Americans over the age of 12 are on Facebook. And in the last 24 hours, 84% of those folks have spent at least 42.1 minutes on the social network platform, with the highly coveted 18-29 year-olds dedicating an astonishing 51 minutes drilling through their News Feeds and posting pithy comments about the state of their lives. 898 more words