Tags » Brand Equity

The Power Of Brands

The Power Of Brands
Teknik Mengelola Brand Equity dan

Strategi Pengembangan Merek plus Analisis Kasus dengan SPSS

Penulis: freddy Rangkuti
Penerbit : Gramedia Pustaka Utama… 197 more words


'Brands that embrace freedom win' - on Bitcoin

From TechChrunch:

Bitcoin’s brand message so thoroughly, clearly, succinctly and intuitively communicates freedom of choice that its fame can grow through peer-based brand building. The “plan” executes itself, without need for a top-down control. 129 more words

Cultural Insight

How Bitcoin Has Been Building Brand Equity As A Spectator Of Itself

From the Grexit crisis to the recent block size split debate, Bitcoin frequently finds itself at the center of regular news cycles. As the debates about its price performance, volatility and political implications continue to mount, beneath it all lurks the less obvious but fascinating undercurrent of Bitcoin’s brand equity — and how it continues to evolve under the auspices of a nebulous and often unpredictable entity. 664 more words


Reputation management - Brand equity's new paradigm

We seemed to have reached the end of an era with the VW emission fixing scandal in the last few weeks. The unfolding of events around the scale and impact of the scandal impacts the holy grail of corporate reputation and its management. 1,538 more words

Brand Management

Taylor Swift - A Truly Sincere Brand Makes You Be Loyal With

Taylor Swift, an American new generation iconic singer-songwriter and actress, is only 25 year old but has achieved has achieved more than others have done in their whole life. 491 more words


Brand Equity

I’m excited to say that I’ve just finished my third class in the IMC program—IMC 613 Brand Equity Management. Time is flying quickly, and I have learned a lot so far! 223 more words

Brand Equity and Employee Pay

By: Ashleigh Sargent

In the battle for customers, companies typically focus on branding to promote and build trust in their products and services. While brand equity often allows firms to increase their consumer base and pricing, establishing a strong brand presence can negatively impact employee salaries. 802 more words