Tags » Brand Equity



If you can´t solve a problem, it´s because you´re playing by the rules.

When managing a luxury brand, it is necessary to forget a fair number of laws of traditional marketing, which may very well apply to premium brands and even to trading up, but not to luxury. 44 more words

Principles Of Luxury Marketing

Brand Equity vs Character

Quando pensamos em marcas, não podemos deixar de pensar na chamada brand equity ou, como se diz em português, do património de marca.  Segundo Allen et. 424 more words


Building brand equity: What matters most?

I’ve always loved iPhone when it comes to mobile phones. But I did try to change to Samsung in 2015 when its Galaxy S6 Edge was out. 528 more words

Fear of Social Media Lasting Forever

Information Never Dies

Many companies are resistant to embrace social media or show some personality on the platforms. They fear the forever aspect of the Internet in the case they give out the wrong information, offend someone, or post anything damaging to their image. 305 more words

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