Tags » Brand Equity

Technology + Creativity

Trends from Cannes Lions 2015. Great overview with all the best campaigns included..

Paula Buit

Use employee, brand and financial metrics to measure brand performance

Most marketing executives employ a flawed brand performance model. They agonise over financial metrics like ROI, profit, EBITDA, revenue, etc. These are important but more informed marketers consider employee and brand metrics. 220 more words

Brand Strategy

I am Not a Robot but CBC is My Turing Test

CBC reported that Loblaw’s — the East coast grocery giant that operates under the radar in B.C. as Independent Grocer — overpaid a handful of employees  and then asked for the money back. 119 more words

Loblaw Issues An Apology After Abusing Employees

A McLaren and Bentley for the masses in the UAE? Should luxury go mainstream?

The beauty about luxury is that it isn’t for everyone. Luxury is exclusive, it’s a statement of position. Luxury isn’t about function but form and beauty. 269 more words

United Arab Emirates

An analysis of brand-building elements used by Adidas


Adidas design and manufacture sports clothing, footwear and accessories. The company are the largest manufacturer for sports goods within Europe, and the second largest in the world (Adidas-Group, 2014). 613 more words

Contemporary Marketing

What has 8 legs and 6 wings?

Answer: Definitely not a Kentucky Fried Chicken.

When I heard a news blurb talking about KFC genetically raising chickens with 8 legs and 6 wings, I bought in. 182 more words

Food & Drink

Welcome To The Deli: Buyers Want Real Meat

My favorite commercial of many recent months is the “Welcome To The Deli”spot, from Applegate. They sell natural and organic meats.

It’s very funny. And it hits its branding target right between the bovine eyes. 391 more words