Tags » Brand Equity

Fear of Social Media Lasting Forever

Information Never Dies

Many companies are resistant to embrace social media or show some personality on the platforms. They fear the forever aspect of the Internet in the case they give out the wrong information, offend someone, or post anything damaging to their image. 305 more words

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Thinking brands

Thinking brands are a new generation of branding that are not just voice transmitters for brand communication practitioners to express their minds about branding, but rather an organic-inviting platform of creativity, relationships and service quality that expresses itself through the minds of brand actors—corporate branding culture is the future.

"Do Or Do Not. There Is No Try."

“Great. I’ll never get it out now.”

Luke Skywalker had a problem and it was a big one. In seeking his new master to complete his Jedi training, he crash-landed his ship into the Dagobah swamp. 628 more words

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MKTG305 Unit 2 - Individual Project Brand-building

Brand-building is a crucial exercise that often takes years to accomplish. The benefit of brand equity is realized in the bottom line.

In this assignment, you will complete primary along with secondary research. 306 more words

Academic Writing

Starbucks brand image takes a hit...

And, this time it’s not about higher latte prices.

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According to  Yahoo Finance, channeling a recent YouGov survey …

Starbuck’s brand image has gotten slammed. 247 more words

Starbucks