Tags » Brand Equity

Embracing And Improving Brand Equity

In order to embrace brand equity, we should have a good handle on what it means.  Simply stated, brand equity refers to the value of a brand. 286 more words

Trade Tips

What’s Left After The Founder Leaves [By Joshua Chia]

The world’s oldest businessman lived to a ripe old age of 109 years old. One of the world’s oldest brand – is still surviving at the age of 326 years old. 546 more words

BDO Singapore

What strategy should regional brands follow to win over customers? By Rahul Sachitanand, ET Bureau | Dec 07, 2016, 05.18 AM IST

Havmor Ice Cream, for years happy to be a small ice cream brand in Gujarat, is now morphing into a national player, living up to the literal meaning of its name. 1,360 more words


NPS damaged by Business Structure as Customers don't care about your Organization

Business management does not reflect customer activity

The management of a businesses online presence is broken up into various channels in order to simplify the management, responsibility and accountability for overall effectiveness and value. 743 more words

Product Launch

"Frankie's Holiday"

“Frankie’s Holiday” – Apple

Apple’s done it again. This holiday season, the company released an incredible tv spot for the brand with the message “open your heart to everyone.” It begins with a Grinch-esque view of a man on the top of a mountain alone, recording a Christmas jingle from his music box onto his iPhone. 631 more words

Havmor looks for a bigger scoop

Ahmedabad-headquartered Havmor Ice Creams has had the national market in its sights for a while now. In fact, in the summer of 2016, a time of the year when ice cream brands launch their marketing blitzkrieg, Havmor surprised many with a high-decibel national campaign. 838 more words

Brand Equity

"How Instagram Automated Comments Ruined My Business and Brand"

…is something you hopefully never have to say to yourself. Through our short stint on Instagram we are constantly on the receiving end of non-targeted, non-relevant, and sometimes inappropriate automated comments that are a sure-fire way to remove legitimacy and integrity from your business. 

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