Apple’s done it again. This holiday season, the company released an incredible tv spot for the brand with the message “open your heart to everyone.” It begins with a Grinch-esque view of a man on the top of a mountain alone, recording a Christmas jingle from his music box onto his iPhone. 631 more words
Tags » Brand Equity
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…is something you hopefully never have to say to yourself. Through our short stint on Instagram we are constantly on the receiving end of non-targeted, non-relevant, and sometimes inappropriate automated comments that are a sure-fire way to remove legitimacy and integrity from your business.
by Hassan del Campo
Have you optimized the full utility of your Instagram account? Here are some ideas that might help you rethink how you to use Instagram’s real estate. 486 more words
If there is any position a brand wants to take in the mind of the people, definitely it is the top of the mind. There is a thin line between Brand Awareness and Brand Loyalty, but that does not make Brand Loyalty automatic. 438 more words
Defined by the dictionary as; the activity or profession of producing advertisements for commercial products or services, advertising has proved to be so much more. In fact, advertising is tone, language, message, voice, connection and experience. 600 more words