Tags » Brand Equity
Information Never Dies
Many companies are resistant to embrace social media or show some personality on the platforms. They fear the forever aspect of the Internet in the case they give out the wrong information, offend someone, or post anything damaging to their image. 305 more words
Thinking brands are a new generation of branding that are not just voice transmitters for brand communication practitioners to express their minds about branding, but rather an organic-inviting platform of creativity, relationships and service quality that expresses itself through the minds of brand actors—corporate branding culture is the future.
Brand-building is a crucial exercise that often takes years to accomplish. The benefit of brand equity is realized in the bottom line.
In this assignment, you will complete primary along with secondary research. 306 more words