Tags » Brand Marketing

Customers are new brand building tools of today

Customers stand as most important asset for any company in any industry as they are the ones who run their business. They are not only seen as customers with company’s interest in their size of wallets but their worth is much more developed today as compared to pre-social media era. 447 more words


Marketing Keywords to Know: April 16, 2015


Definition:  Consumers that are slow to buy from a brand that isn’t established or too expensive

Brands that aren’t well-know or are in the beginning stages of production know laggards very well. 112 more words

Marketing Keywords To Know

Pakistan Advertiser's Society all set to hold PAS AWARDS 2015

The Pakistan Advertisers Society has announced that PAS Awards 2015,a star-studded gala awards function celebrating the best of advertising initiatives in Pakistan, will be held at the Expo Center in Karachi on April 25, 2015… 159 more words


8 Things that can Damage your Brand

Your brand is your image. It is the persona your organization projects to prospective and current clients.

The below infographic outlines 8 things that could harm your brand: 84 more words


All about that base?

When politicians start a campaign one of the first questions they ask is how they can appeal to the base. Mainstream candidates lock into the usual suspects for rally turnout and fund-raising. 216 more words

Customer Growth Strategy

Brand Marketing lessons from The Masters Golf Tournament

Observations of the Masters brand marketing. 
The Masters continues to be revered in the world of golf as the best and most prestigious annual golf tournament, but it is also admired as one of the world’s greatest sport’s brands in the world. 603 more words

Brand Positioning

ROI (Return on Investment) of a Great User Experience and Social Marketing

This past week, I actually was looking forward to running an errand to pick up food at the market. How many of you can actually say that? 315 more words

Social Steve