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Marketing Keywords to Know: May 19, 2016

Columbusing

Definition: “Discovering” something that is not new

Columbusing, or cultural appropriation, occurs often and in some cases, innocently. It makes trends out of natural occurrences of one culture and grows in popularity in ours without citing where the trend originated. 83 more words

Marketing Keywords To Know

Online authenticity

Authentic
1. not false or copied; genuine; real.

I recently listened to Andy Dowling’s podcast, The Andy Social with James Norbert Ivanyi. In it, they discussed authenticity and it got me thinking about how musicians and bands (and anyone really) should portray themselves on social media. 441 more words

Online Marketing

Antara Telor Dan Ayam...

Karena pekerjaan yang menumpuk, suatu kali saya tidak sempat memasak buat makan malam keluarga. Selain itu kulkas di rumah juga sedang kosong. Ngga ada bahan yang bisa dimasak. 1,114 more words

Life

Cause-Driven Business: Galvanizing the Value Chain

What do you think of when you hear the term cause-driven marketing? Is it about charity? Marketing? Brand? Or a company? The hazy cloud around this type of positioning makes me pause, considering that the basic function of marketing is pretty clear: activities involved in bringing products, service, or ideas to market. 837 more words

Branding

Using more Technology in Qualitative Research

I was challenged by a client the other day asking why I don’t make more use of technology. My methodology of talking to consumers face to face felt old fashioned and a little out of date. 508 more words

Marketing Keywords to Know: May 5, 2016

MOOC

Definition: Massive online courses that help brands connect with consumers by giving them opportunities to learn new skills

A brand that impacts one’s life is one that will be trusted and coveted by the consumer. 122 more words

Marketing Keywords To Know

Real-Time Marketing | Shaw Academy

Real-Time Marketing is a marketing method that is based on current events, topics and ideas. It enables the brand to participate in real-time events and deliver a relevant message to the right target audience at the right time. 363 more words

Shaw Academy