Tags » Brand Marketing

#reCall – A Call for CALL’s Reunion

The boys were last seen performing in Risalpur on 25th May, 2012, and now Call returns precisely after a gap of 3 years and 3 months to the forefront of a musical landscape that needed them more than ever. 575 more words


Indus Motor holds meeting with bloggers

KARACHI: Indus Motor Company (IMC) on Monday held a meetup aimed at engaging bloggers at its facility at Port Qasim on 22nd August 2015. The day-long event was fully aimed to engage bloggers with first-hand, end-to-end experience of Toyota’s presence in Pakistan. 247 more words


A place to buy things

What do your customers really think of you?

Do they have a compelling story to tell about your brand? Have they had experiences that deeply resonate with them? 71 more words

Being Remarkable

Why Personalized Marketing is Twice as Good

Marketing is the psychology of business. As marketers we need to truly understand our audience. What does it mean to understand your audience as a marketer? 497 more words

Social Steve

Red Bull leveraging Social Media Marketing Tools for Brand Building

Red Bull, a very well known energy drink in the world, as per the market share reports, it has been considered as the highest selling energy drink in the world with 5.387 billion cans sold in 2013. 922 more words

Case Studies

In a Digital World, Are Generations Dead?

Why Brands Need to Think Differently About Marketing to Generations!

As marketers turn their attention to the youngest generation of consumers — those just on the cusp of hitting adulthood — the ubiquitous millennial headlines are quickly being replaced by “Five Things You Need To Know” about Generation Z, centennials, digital natives, the iGeneration or the latest generational jargon. 746 more words

Digital World

Mobile apps change the face of corporate events

Marketers still love to touch prospects in person.

The average big company will spend about 14% of its overall marketing budget this year on industry conferences and customer events targeted at business buyers. 558 more words