Tags » Brand Marketing

Two Very Different Ways to Use Social Media Successful

I manage two brands. I focus on building awareness and advocacy for both of them via social marketing. But my strategy and execution is very different for both of the brands as shown below. 725 more words

Social Steve

Marketing Keywords to Know: November 26, 2015

Similarity Heuristic

Definition: Using a positive past experience to influence the probability of purchasing a new (similar) product

Customers that enjoy a product or have other positive experiences with a brand are likely to return to that brand. 96 more words

Marketing Keywords To Know

Rembrandt Collection By Nilofer Shahid 2015

Pakistan’s pre-eminent couturier Nilofer Shahid will be presenting her “Rembrandt Collection” as the grand finale to Fashion Pakistan Week , Winter / Festive 2015 on Monday, 30th November 2015. 388 more words


Marketing Keywords to Know: November 19, 2015


Definition: The small, necessary steps businesses must take to find their niche and refine their brand

Pivoting is not always seen in a positive light when it comes to business. 133 more words

Marketing Keywords To Know

Stephs Revival..

Being part of Steph’s “Revival” has been an extremely rewarding experience, and one that comes along once in a lifetime. One where the stars align, and you are able to provide a product that truly makes a difference in someone’s life allowing them to perform to their potential. 158 more words