Tags » Brand Marketing

Becoming a better Outdoor Consumer, Part 2

This is part 2 of a series on becoming a better outdoor consumer. Part 1 can be found here: http://remotepursuits.com/2015/06/27/outdoor-consumer-part-1/

Part of what I try to do with gear reviews is provide info that creates an educated follower. 752 more words


Business Marketing

Facebook is a huge social network. There are today more than 850 million users, although it is true that most of them are on Facebook to stay in touch with his tribe, his people, his social network, it is also true that many businesses are taking advantage of Facebook platform for, in a first step, to develop a closer relationship with their followers, with their potential buyers and in step 2, make more sales. 470 more words


Gulabo Eid Collection 2015 now available nationwide

Gulabo, the clothing and accessories retail brand by Maheen Khan, today launched the Gulabo Eid Collection in 9 festive designs across Pakistan.

The Gulabo Eid Collection features two distinct lines keeping in mind the woman and the girl who loves to make a statement. 136 more words


8 Disconnects That Are Killing Your Strategy (Part II)

Last week we learned about the first four disconnects.  As a reminder, disconnects are not something people talk about, but they are literally destroying robust business strategies every day. 479 more words


Marketing to Millennials? Offer Deals, Not Debt

Pinpoint Market Research and Anderson Jones PR released a study showing that “twenty-somethings” want to lead debt-free lives as they eschew credit cards, car loans and mortgages. 336 more words

Market Research

Your Brand Guidelines Aren't Enough

Is your brand spending enough time on the important stuff? If you’re like a lot of companies your brand guidelines focus on visualization rules. It spends pages showing how your logo should appear, which treatments are acceptable for images and how much white space must appear on a page. 114 more words

Brand Building

Your charity doesn't know how to "do" social media- follow the big dogs

For a charity with a limited marketing budget the idea of investing time or money into developing a social media program can be overwhelming. Most small or medium sized charities might not even know where to start. 27 more words