Tags » Brand Marketing

Build it, they will come; Brand it, they will follow.

Brand Marketing is the constant reinforcement of the core values and characteristics of a brand to its target group.

Many professionals and experts will state that the two are different and that ‘Marketing’ alone defines the concept of providing tactical communications of a brand to a specific market and that ‘Branding’ is the strategic reasoning behind a service or product function. 351 more words

My Economy

9 Revered Brand Qualities of Mother Teresa

Who hasn’t heard of Mother Teresa and what she stands for? She was sought after by World Leaders both religious and secular. People love and admire her for her work with the poor. 927 more words

Brand Management

Cinepax Cinemas opened its doors in Hyderabad

Cinepax Cinemas, Pakistan’s favorite cinema chain recently opened their 11th  cinema in Hyderabad at The Boulevard Mall on main Auto Bahn Road.

The red carpet event was hosted by Ahmed Godil and Sana Shakir and was then followed by ribbon cutting ceremony by the CEO of Cinepax Cinema, Hashim Raza. 173 more words


A Very Cheesy Tale

Point of Sale (POS) sealed inflatables

Welcome to the wonderful world of POS replicas. POS inflatables are inflatable products most often displayed at the point of sale of a product.  422 more words

Marketing Keywords to Know: September 1, 2016


Definition: An aspiring entrepreneur who has yet to plan their business or put decided plans into action

Many people dream of not having to work for someone else, and the dream of the Wantrapreneur is the same. 87 more words

Marketing Keywords To Know

Why You Should Be Delivering a Continuous Digital Experience

Are you delivering a consistent, continuous digital experience for your customers as they interact with your brand? Is that experience continuous as they move from mobile device, to desktop website, to eCommerce platform, or even a physical interaction? 519 more words

Best Practices

Momina Teli exhibits her Eid Collection 2016

Momina Teli is all set to host an exhibition for her Eid Collection on 3rd September, 2016 in Karachi.

Momina Teli’s AW’16 collection is a mix of edgy silhouettes along with her signature styles. 143 more words